PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Berkeley, California
A marketing agency for Berkeley service businesses built around the calls it brings.
Berkeley service businesses get one plan for the site, SEO, Google Ads and the phones, at published prices, with a co-founder on the first call.
- Site, search, ads and phones in one plan
- Calls tracked back to the keyword
- Prices you can read before you buy
Google searches each month
What Berkeley searches for, by service
70
searches a month
- Digital marketing30
- SEO20
- Web design20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
What a marketing plan for Berkeley covers
Berkeley service businesses can buy the website, the SEO, the Google Ads and the phone answering from Lithium Marketing as one plan, so the customers who find them online reach a business that answers. The metro area around them, San Francisco-Oakland-Fremont, holds 4,630,041 people, so the searches a Berkeley owner competes for can come from well beyond the city line.
Berkeley runs on independent businesses: it has relatively few chain stores for a city of its size, so a national chain is rarely the name on the search result. When the field looks like that, the business that shows up first and answers the phone is usually the one that books the job.
The four services
How the four services work together in Berkeley
Most owners start with the piece that costs them jobs today, then add the others once the tracking shows what each one brings.
SEO for the trades you sellPages for the trades you sell and the neighborhoods you cover, plus the profile and listing work that gives Google a reason to show them.Learn more A website that takes the callJob photos, your service list and a call button sized for a thumb, on a site that loads fast on a phone.Learn more Ads with the calls countedGoogle Ads aimed at the jobs the crew can take now, with each call tagged to the search that paid for it.Learn more A line that answers after hoursA managed AI receptionist that picks up around the clock, books the job and passes urgent calls to your on-call tech.Learn more
Search in Berkeley
Where Berkeley searches put a marketing budget
Search volume for agency help in Berkeley is thin: about 10 a month for “digital marketing berkeley”. The demand sits in the trades, where about 590 a month for “plumber berkeley” shows what a Berkeley customer types. A plan that chases marketing searches in a city this size buys very little, so the budget goes where the customers already are.
For “plumber berkeley”, no ads showed when we checked, and Nextdoor, Reddit and Yelp held three of the top 10 organic spots. A homeowner comparing notes on those pages sees a name, a rating and a phone number, so your profile and your site have to say the same things they do.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency berkeley | 10 | not reported |
| digital marketing berkeley | 10 | $0.31 |
| marketing agency berkeley | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration berkeley | 10 | $111.55 |
| garage door repair berkeley | 50 | $71.98 |
| pest control berkeley | 170 | $42.60 |
| plumber berkeley | 590 | $28.01 |
| electrician berkeley | 210 | $20.42 |
| landscaping berkeley | 110 | $14.57 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 15 to 3,400 Google reviews each
- Directories in the top 10
- Nextdoor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber berkeley”, as Google showed it to a searcher located in Berkeley. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Berkeley market
A small city where every neighborhood is close
Berkeley packs 121,911 residents into 10.4 square miles of land, so a service business here can cover the whole city from one base. That shape rewards a page for each neighborhood: the searches are local, and a competitor with one page for the whole East Bay is not set up to answer them.
The housing is old: 81.0% of Berkeley's homes were built before 1980. Repair, replacement and remodel pages are the natural fit for housing like this, and a site that shows finished jobs on that kind of house answers the question a homeowner is likely to ask.
- residents (2025 estimate)
- 121,911
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.9%
- population change, 2020 to 2025
- housing units
- 53,145
- housing units
- of occupied homes owner-occupied
- 44.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 81%
- of homes built before 1980
- median home value
- $1,413,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Berkeley
What the Alameda County counts mean for a plan
Alameda County holds 42,318 business establishments, and 769 of them are residential remodelers. With that many remodelers in one county, reviews, a page per project type and photos of finished work count for more than a bigger ad budget.
The smaller trades carry fewer names. A pest control company or a painting firm sells a handful of services, and each one needs its own page before Google has anything to match a search to. The county has 43 pest control companies, and a firm like that needs a page for each treatment it sells before a search can land on the right one.
County Business Patterns
Trade and home service businesses in Alameda County
Establishments by industry, 2023
- Residential remodelers769
- Plumbing, heating and air-conditioning contractors373
- Electrical contractors369
- Landscaping services300
- New home builders233
- Painting contractors186
- Roofing contractors130
- Excavation and site preparation contractors89
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Berkeley plan runs in
The plan starts with measurement, then repairs what loses calls before it buys more.
1
Track what the phone does now
Call and form tracking go on the site, the Google profile and any live ads, so you can see which calls and forms arrive and which page sent them.
2
Fix the page that loses the caller
A site that is slow on a phone or hides the number gets fixed or rebuilt before another dollar goes into search or ads.
3
Build pages for the work you want
Trade and neighborhood pages go up for the jobs you want more of, and Google Ads covers the work the crew can take this month.
4
Answer the calls the other three produce
The AI receptionist picks up what the first three send, and custom automation handles the follow-up texts and review requests after a job.
Proof
One plumber, three services, and the numbers they produced
Lithium rebuilt the website, ran the SEO and managed the Google Ads for Sarkinen Plumbing, a Portland-area plumber, and the card shows what that work produced. Beside it, Kevin Atiyeh of Atiyeh Bros describes what Lithium understood about his carpet and rug company.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Berkeley
Marketing for the cities around Berkeley
Richmond, Oakland, Daly City, Vallejo, Concord and Hayward each have a page for this service with their own search figures, and the Bay Area page covers the metro while the California page lists every city Lithium works in. Use the six to decide which neighbors deserve a page of their own on your site.
Pricing
What a Berkeley marketing plan costs to run
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Berkeley owners ask before the first call
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Berkeley business begin?
Begin where the leak is. Calls that ring out after hours point to the AI receptionist, a site that crawls on a phone points to a rebuild, and a site nobody finds points to SEO or Google Ads. Bring whatever numbers you already keep and a co-founder will name the first one to fix.
I already have a website and an ad account. Does any of that survive?
Usually most of it. A site that loads fast and reads well gets kept and extended, a slow one gets rebuilt with the content and photos carried over, and an ad account keeps its history. We clean out the search terms that never produced a call and keep the conversions that already work.
How does a Berkeley business work with a company in Portland?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You also get a named account manager, Allison McKenney, for the questions that come up between calls.
Why does the price change from one Berkeley business to the next?
Because the work differs. A one-location electrician after more repair calls needs less than a company chasing high-value projects across the East Bay, and a larger site costs more than a small one. The SEO retainer, the ads fee and the build price each move for their own reasons, and the proposal says which is which.
Do you take on small shops, or only companies with crews?
Small shops are a good fit. A one-van plumber and a three-crew landscaper buy the same published services, and the plan is scoped to what the business can handle. What decides it is the calls you can answer; if the phone still rings out at the end of a job, that is the first thing we fix.
Free action plan
Get a free Berkeley marketing plan with the published prices
Send the website address, the trades you sell and the cities you cover. A co-founder goes through them on a short video call and shows which service to buy first, what the published prices are and what the first 90 days would cover.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ