PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Berkeley, California
Google Ads for Berkeley service businesses, tracked from click to call.
Berkeley service businesses get Google Ads that show which keyword paid for each call, with a monthly report on calls, leads and cost per lead.
- Calls tagged to the keyword
- A page for each job you sell
- Wasteful search terms cut weekly
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
What a Berkeley ad budget has to survive
Berkeley service businesses hire Lithium Marketing to run Google Ads, and the number that matters comes before the first campaign: what a click costs. “Water damage restoration berkeley” averages $111.55 and “garage door repair berkeley” averages $71.98, so a campaign that cannot trace a call to its keyword has no way to judge that spend.
Those two trades do not buy the same thing. A water damage call is an emergency; a garage door repair is not, and a plumbing click might be a drain clearing or a whole-house repipe. We split those intents into their own campaigns and landing pages, then let the call records say which ones earn their budget.
Click costs in Berkeley
The Berkeley click prices that set a budget
The spread across Berkeley's trades is wide: pest control at $42.60, electrical at $20.42 and landscaping at $14.57. A landscaper can test a campaign on a small budget and learn from it, while a pest control company needs a tight list of negative keywords before it spends the same amount.
Google showed no ads on “plumber berkeley” when we checked. Ad slots change by the hour and by the searcher, so a Berkeley campaign has to run beside a live Google profile; paid and organic do different work, and neither one covers the other.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency berkeley | under 10 | not reported |
| ppc agency berkeley | under 10 | not reported |
| ppc management berkeley | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration berkeley | 10 | $111.55 |
| garage door repair berkeley | 50 | $71.98 |
| pest control berkeley | 170 | $42.60 |
| plumber berkeley | 590 | $28.01 |
| electrician berkeley | 210 | $20.42 |
| landscaping berkeley | 110 | $14.57 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 15 to 3,400 Google reviews each
- Directories in the top 10
- Nextdoor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber berkeley”, as Google showed it to a searcher located in Berkeley. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Berkeley market
Berkeley's weather, and the ad calendar it suggests
Berkeley has cool, wet winters: February is the wettest month at 5.21 inches, and the summers are dry. If your exterior work bunches into the dry months, the budget should build before that window opens and pull back once it closes.
Fog is the other local condition. Berkeley sits directly opposite the Golden Gate, so fog blankets it more often than it does the neighboring cities. If that shortens the weeks your crews can work outside, weight the spend toward the weeks that remain.
- residents (2025 estimate)
- 121,911
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.9%
- population change, 2020 to 2025
- housing units
- 53,145
- housing units
- of occupied homes owner-occupied
- 44.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 81%
- of homes built before 1980
- median home value
- $1,413,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Berkeley
Which trades can carry a paid click
Alameda County has 300 landscaping services and 130 roofing contractors, and the two buy clicks very differently. A landscaper's searches cover mowing, design, irrigation and cleanup, so the account needs a campaign per service. A roofer splits work between repairs and replacements, so the budget can sit behind whichever the crew can take this month.
Commercial work splits the same way. A glass contractor quoting storefronts and apartment buildings works on a longer cycle than a household repair, so the paid search for it should ask for the property and the timeline on the first form. The county has 50 glass and glazing contractors, and the pages behind those ads do the qualifying.
County Business Patterns
Trade and home service businesses in Alameda County
Establishments by industry, 2023
- Residential remodelers769
- Plumbing, heating and air-conditioning contractors373
- Electrical contractors369
- Landscaping services300
- New home builders233
- Painting contractors186
- Roofing contractors130
- Excavation and site preparation contractors89
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Berkeley ad account gets built
Tracking goes in first, because a click that cannot be traced to a call cannot be judged.
1
Start from the last 90 days
We pull the search terms, the wasted spend and the calls that came in, then agree on what a booked job is worth before anything changes.
2
Wire the calls to the ads
Every call and form gets a tag and a tracking number, so the keyword that paid for it shows up in the same report as the call.
3
Split the budget by job
Drain clearing, panel upgrades and whatever else you sell get their own campaign and landing page, with the budget set by what each job is worth.
4
Let the data set the pace
After the first 30 days, we review bids and search terms weekly, and move money toward the terms that produce calls your team books.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A plumber's ads, website and search work
Google Ads is part of what Lithium does for Sarkinen Plumbing, a Portland-area plumber, and the company also had its website built and its SEO run here. The card covers all three. The quote alongside is from Kevin Atiyeh, whose carpet and rug company is Atiyeh Bros.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Berkeley
Ad targeting for the cities next door
Where a job takes you outside Berkeley, set the bids city by city and check what clicks cost there. Oakland, Concord, Hayward, Richmond, Vallejo and Daly City have their own PPC pages, the Bay Area page groups the metro, and the California page lists every city.
Published price
What paid search costs a Berkeley business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Berkeley owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What does the management fee cover?
Management starts at $500 a month, plus ad spend, and the ad spend itself goes to Google. The fee covers tracking, campaigns, landing pages, negative keywords and reporting. Three things move it: your spend, the channels you run and any extra landing page work. You see the number before anything launches.
How quickly do paid calls arrive?
The first calls usually arrive in the first week, with tracking already in place. After that the account gets sharper: terms that never produce a call get cut, the ones that do get more budget, and the budget follows the work your crews can take. The first 30 days get daily attention, then a weekly review.
Does Google Ads need a long agreement?
The first term is six months, then it runs month to month on 30 days' notice. Six months gives the account time to gather enough call data to be worth judging.
Can the report tell me which click became a job?
Google Ads records the keyword and the ad behind each call; it does not know what happened after the phone rang. Your report can list calls, leads and cost per lead for every campaign. Add the jobs your team booked, and the next report can show which campaign produced the most work, not the most calls.
Is Google Ads enough, or do I need Facebook too?
Google is where a service search starts, so a Berkeley budget goes there first. Meta and Microsoft Ads come in when your customers spend their evenings on Facebook or when Google clicks in your trade get pricey. Lithium manages both, and we add one only after the tracking shows what it returns.
Free action plan
Get a free Berkeley Google Ads budget plan
Tell us the trade, the weeks you can take more work and the value of one booked job. A co-founder will estimate the Berkeley click costs for your trade and lay out a first 90 days of budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ