Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Bloomington, Indiana
SEO for Bloomington service businesses, aimed at the calls you want.
Bloomington service businesses get service pages, a Google Business Profile built around their work and review requests after the job, with calls counted monthly.
- Service pages built around your work
- Reviews asked for after the job
- Citations cleaned up in month one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Bloomington SEO, answered
How SEO turns Bloomington searches into calls
The three local listings for “plumber bloomington in” carried 138, 292 and 2,000 Google reviews. Those counts sit in the listings, so Lithium Marketing starts local SEO with the Google Business Profile, the reviews on it and the pages around it, then builds out to the organic results below.
Bloomington has 3,583 residents per square mile across 23.25 square miles of land, so the shops competing for one search sit close together. The profile and its reviews do the work on searches close by, and the pages you build reach the ones from further out in Monroe County.
Search in Bloomington
The searches worth a page of their own
“landscaping bloomington in” draws 140 searches a month and “roofing company bloomington in” 50, and each trade you sell needs its own page to appear for its own search. A single services page that lists everything gives Google one page to match against every query.
The results page for “plumber bloomington in” also put Yelp, HomeAdvisor, Facebook and Nextdoor in the top 10. A customer who lands on a directory first should find the same business name, phone number and services on your site, which is why citation cleanup belongs in the plan from the first month.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo bloomington in | 10 | not reported |
| seo agency bloomington in | under 10 | not reported |
| seo company bloomington in | under 10 | not reported |
| seo services bloomington in | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 138 to 2,000 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, MapQuest, Nextdoor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber bloomington in”, as Google showed it to a searcher located in Bloomington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bloomington market
A compact city with two kinds of service area
Bloomington's housing is older than its newest neighborhoods suggest: 43.7% of its homes went up before 1980. Older houses need repair and replacement work, so those services deserve pages of their own, not a paragraph on the homepage.
Monroe County holds 65,657 housing units, and not all of them are inside Bloomington. If your crews work in the county's towns, those towns need pages too, because a Bloomington page does not answer a search from another town.
- residents (2025 estimate)
- 83,307
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.9%
- population change, 2020 to 2025
- housing units
- 38,407
- housing units
- of occupied homes owner-occupied
- 34.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.7%
- of homes built before 1980
- median home value
- $321,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monroe County
What the county's trade counts mean for search
Monroe County has 20 electrical contractors and 9 roofing contractors. Those are small fields, and a complete profile, a set of reviews and a page per service can do more for your search visibility than a long About page.
A roofer's plan can start with pages and test Google Ads alongside them, because a click on “roofing company bloomington in” averages $5.62 and the pages keep working after the ad budget stops.
County Business Patterns
Trade and home service businesses in Monroe County
Establishments by industry, 2023
- Landscaping services54
- Residential remodelers41
- Plumbing, heating and air-conditioning contractors31
- Excavation and site preparation contractors28
- New home builders24
- Electrical contractors20
- Painting contractors14
- Roofing contractors9
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the monthly SEO work covers
The first 30 days go to what Google cannot read, and the pages follow.
1
Clear what blocks the crawler
Broken links, slow templates and pages Google never indexed are the first month's list, because content on a page the crawler skips does nothing.
2
Make the Google listing match the work
We fill in the profile's categories, services, photos and service area, then give you a short review request to send a customer once the job is done.
3
Write a page for each service and town
A page per service and a page per town your crews cover, each written around the question a customer types.
4
Match the directories and build links
We put your correct name, phone and services on the directories that appear for your searches, then build links to the pages that already earn calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
Drake's 7 Dees: a garden center's website, SEO and ads
Drake's 7 Dees, a garden center, hired Lithium to build a new website and run its SEO and Google Ads. The card's numbers come from the whole job. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, says in the quote that Lithium understood what his company specializes in.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Bloomington
SEO for the cities your crews drive to
The pages below hold the search figures for each city, so you can tell which ones deserve an area page on your own site. Work outward from the city you already serve most, and the last link opens the Indiana page with every city we cover.
Published price
The monthly SEO range for Bloomington
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Bloomington owners ask before signing an SEO retainer
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the SEO price inside the monthly range?
Three things move the number: how many services you want found, how many towns you cover and how closely your Google profile matches the work you sell. A plumber with one service and a complete profile needs less work each month than a company adding pages for four services across Monroe County.
When does the SEO work start showing up?
Technical fixes usually show results inside 30 days. Local and long-tail rankings typically take 60 to 90 days, and revenue tends to compound from month four.
Do I have to sign for six months?
The opening term is six months. After it, the retainer continues a month at a time, and 30 days' notice stops it. Local rankings move slowly, which is why the first term is fixed.
Can you promise a spot in the local listings?
A spot in those listings is Google's call, not ours. What Lithium controls is the work behind it: categories and services filled into the profile, a dedicated page for each service, the same details on every directory, review requests after finished jobs and links to the pages that matter. The monthly report shows the calls that came with any movement.
Does AI search get handled inside the retainer?
It does, and it never carries a separate price. Answer-first sections, schema, consistent business details and llms.txt give ChatGPT and Google's AI results a clearer picture of your business. Whether an AI tool cites you is not something anyone can promise, so the report keeps to calls and leads.
Free action plan
Ask for a Bloomington SEO plan built on your own search data
The free plan starts with your pages and profile. Send the site address and the services you sell most, and a co-founder will take you through the first fixes on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ