GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Bloomington, Indiana
A Bloomington service business can put its website, search work, ads and phone line under one team, at prices published before work begins.
Google searches each month
What Bloomington searches for, by service
20
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Digital marketing for Bloomington businesses
The website, local SEO, Google Ads and the phone line can sit with one team, and a Bloomington service business can see the price of each before work starts. That team is Lithium Marketing. The Bloomington metro area holds 165,231 people, and every channel in the plan is measured in calls and leads, not clicks.
Monroe County lists 3,095 business establishments and has 31 plumbing, heating and air-conditioning contractors. When a site is slow, a phone rings out or a listing is thin, the next name is a tap away.
Four services
Each card opens that service's Bloomington page, so you can see the work and the price before choosing a starting point.
Search in Bloomington
Trade searches show which trades can buy calls cheaply. “landscaping bloomington in” draws 140 searches a month at an average click of $3.63, so a landscaper can test Google Ads on a small budget, while “plumber bloomington in” draws 110 at an average click of $19.74.
The results page for “plumber bloomington in” put the local listings first when we checked, so the profile and its reviews are what a customer sees before the website. That is the split the plan works with: some trades can buy calls cheaply, and others have to earn them with a profile and pages that match the search.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency bloomington in | under 10 | not reported |
| digital marketing bloomington in | under 10 | not reported |
| marketing agency bloomington in | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair bloomington in | 20 | $35.76 |
| plumber bloomington in | 110 | $19.74 |
| pest control bloomington in | 70 | $14.09 |
| electrician bloomington in | 30 | $8.66 |
| roofing company bloomington in | 50 | $5.62 |
| landscaping bloomington in | 140 | $3.63 |
| hvac repair bloomington in | 10 | not reported |
| water damage restoration bloomington in | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber bloomington in”, as Google showed it to a searcher located in Bloomington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bloomington market
Bloomington added 3.9% to its population between 2020 and 2025. If you are trying to reach the people who moved in, they are choosing a company for the first time and have no history with the names that have been here for years, so a clear service page and a set of reviews carry more weight than a logo.
34.7% of Bloomington's occupied homes are owner-occupied, which means the person who calls you may be a tenant or a property manager. If that is how your work arrives, the site and the intake should say who you need to speak with, because the person booking the job is not always the one paying for it.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monroe County
Monroe County has 54 landscaping companies and 41 residential remodelers, the two largest trade groups in its business counts. In groups that size, a page that shows finished work and a review count gives a customer a reason to pick you out of the list.
The smaller fields reward a different approach. An electrician with a page for each job type and a profile that matches the work can go after the searches that matter without buying every click.
County Business Patterns
Trade and home service businesses in Monroe County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The first month counts calls, and every choice after that comes out of the count.
Before anything else, we tag the phone calls and form fills on the site, the Google profile and the ads you already run, so the first report separates the calls each channel brought.
A slow phone page or a buried call button gets fixed before we send any new traffic to it.
The click costs in the table above decide whether local SEO or Google Ads leads, and the budget follows the work your crews can take.
The AI receptionist answers the calls the other three services produce, and the monthly report compares cost per lead across the services you run.
Proof
Dixie Glass, a glass company that has served the Mississippi Gulf Coast since 1946, is the case on the card. Lithium built its new website and ran both its SEO and its Google Ads, so the card reflects all three pieces of work. Marc Rickabaugh of Rickabaugh Construction, a building company, adds his view of the website and SEO work in the quote.
Glass76%more conversions
January vs the January before
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Bloomington
A crew that takes jobs beyond Monroe County needs pages that name those places, not one page about the city limits. The links below cover Indianapolis, Carmel, Fishers, Evansville, Louisville and Owensboro in Kentucky, and the last one lists every Indiana city with a page.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Start with the piece that is losing calls today. A phone that rings out while crews are on jobs points to the AI receptionist at $179 a month with no contract. A site that loads slowly on a phone points to a rebuild. If both are fine and the calls are still thin, the answer is SEO or Google Ads, and the click costs above show which one buys calls for less in your trade.
You can start with one. The website, SEO, Google Ads and the receptionist each carry their own published price, so adding a service later adds that line to the invoice. The marketing services share one set of call tracking, so anything you add there reports into the same calls and leads.
By video, phone and email. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Your strategy calls are with DJ Van Zanten, a co-founder, and Allison McKenney handles the day-to-day questions.
Six months is the usual first term, then the agreement runs month to month, and 30 days' notice ends it. Nothing rolls into a longer commitment after that without a new decision from you.
One report covers the marketing services: calls and leads by service, with cost per lead for each. That shows which part of the plan is paying for itself and which part needs a different approach, and the receptionist's call records and transcripts sit alongside it.
Free action plan
Send your site link, what you sell and where you work. One short video call with a co-founder covers all four channels, and you leave with the first move.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ