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Digital marketing for Boston service businesses

A digital marketing agency helping Boston businesses book more work.

Build a steadier flow of Boston service calls with a marketing plan that reports what happened after the click.

Get my free action plan Call our AI receptionist now (503) 766-5964
  • Website and ads built around your jobs
  • Reports that follow leads to bookings
  • Phone answering when you’re busy

Google searches each month

What Boston searches for, by service

4,680

searches a month

  • SEO
    1,870
  • Digital marketing
    1,380
  • Web design
    1,340
  • PPC management
    90

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Make the spending accountable

Boston marketing services with a job to do

Lithium Marketing connects search, websites, advertising and phone answering for Boston service businesses that want more booked work from their marketing budget. Electrical contractors alone account for 112 establishments in Suffolk County. Your plan needs to explain why someone should hire you, then show which marketing prompted that customer to call.

If you already get traffic but few estimates, we examine the service pages and forms. If qualified calls go unanswered, we address reception. If the site converts but the calendar has room, we look at SEO and ads. You get a recommendation tied to the problem, with the cost of each service visible before you buy.

Choose where to begin

Match the service to the missing jobs

The Boston pages below explain the work, the prices and the decisions behind each part of your plan.

SEO for Boston searchesBuild search coverage around the services customers name, from electrical repairs to scheduled property maintenance.Learn more Websites that explain your workShow Boston buyers the projects you can take on, the properties you work in and how to request an estimate.Learn more PPC guided by job marginsCompare Boston trade click costs against your job margins before choosing the searches to pay for.Learn more Reception and follow-up automationGive callers an answer while your crew is occupied, with booking questions and transfers set for your business.Learn more

Property work in Boston

Speak to the person arranging the job

Boston contains 310,625 housing units. Focus your website on the properties and jobs your crew knows well: show the work, explain the estimate and make the service area easy to check. A large city gives you plenty of territory to consider without requiring you to advertise everywhere.

In Boston, 35.7% of occupied homes are owner-occupied. If you take work from landlords or property managers, give them an explanation of how you arrange access and get work authorized. Carry those questions into the form and reception setup so someone can request help without starting the story over.

residents (2025 estimate)
672,973
residents (2025 estimate)
population change, 2020 to 2025
-0.8%
population change, 2020 to 2025
housing units
310,625
housing units
of occupied homes owner-occupied
35.7%
of occupied homes owner-occupied
of homes built before 1980
72.3%
of homes built before 1980
median home value
$731,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Competing for the estimate

Give buyers a reason to shortlist your business

Residential remodeling is the largest trade group in the Suffolk County figures, with 292 establishments. Put the kind of remodeling you want to sell ahead of a general promise about quality. Project details, your estimate process and customer reviews give a buyer more to compare than a company name.

Painting contractors number 55 in Suffolk County. If you want more interior work, the ad should lead to interiors, the gallery should show them and the form should ask about the rooms. The same discipline applies across home services: the marketing should stay specific all the way to the estimate.

County Business Patterns

Trade and home service businesses in Suffolk County

Establishments by industry, 2023

  • Residential remodelers
    292
  • Plumbing, heating and air-conditioning contractors
    123
  • Electrical contractors
    112
  • Landscaping services
    109
  • Painting contractors
    55
  • New home builders
    48
  • Excavation and site preparation contractors
    45
  • Roofing contractors
    18

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

From budget to booked work

Decide what to fix before adding more marketing

We build the plan around your open capacity, profitable services and the calls you can already trace.

1

Review where jobs come from

We examine your website, search visibility and campaign history alongside your lead records. You tell us which work earns its place on the calendar.

2

Find the expensive gap

We check how customers move from a search to an estimate. Each problem needs its own fix, from missing service information to a broken form or unanswered calls.

3

Put the work in order

Your proposal names the services, costs and launch requirements. We connect tracking across the parts you choose so the reports can follow the customer.

4

Use bookings to guide the next move

Your team identifies the leads that became work. We use those outcomes to improve pages, adjust campaigns and recommend where further spending belongs.

A documented client example

Robinson Restoration’s growth through its website and SEO

Lithium built a website and provided SEO for Robinson Restoration, a restoration business. Its case records the resulting organic search growth. In the accompanying testimonial, Dozer Dave’s Dave Turin recommends DJ Van Zanten for website and internet marketing help.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Where your customers are

Build the plan around your full working area

Work outside Boston can be part of the same plan. Explore the marketing pages for Quincy, Cambridge, Lynn, Brockton and Lowell in Massachusetts, or Woonsocket, Rhode Island; the Massachusetts directory lists the other cities.

Pricing

Choose the Boston services your budget can support

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Hiring marketing help for a Boston service business

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium for one part of my marketing?

You can start with a single service. An existing website may need SEO, or a working ad campaign may need better phone coverage. We review what you have before recommending changes, and the proposal makes clear which work is included and which would be a separate purchase.

How do you decide what my Boston marketing budget should be?

We start with your job margins, capacity and current cost of winning work. The published prices let you compare services, while ad spend is a separate decision. A small crew with limited openings needs a different plan from a business trying to fill several crews across multiple cities.

How will we work together from Boston?

Your strategy call takes place by video with a co-founder, and an account manager handles day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You share job photos, lead feedback and page changes with the people doing the work.

What commitment comes with the marketing plan?

The usual service agreement begins with six months, then continues month to month on 30 days’ notice. The AI receptionist has no contract. We explain the terms for the services you select in the proposal, including any separate website project or custom automation scope.

Will the reports tell me if the marketing paid for itself?

The reports connect spending with calls and leads, and your booking records let us examine the revenue that followed. Your team’s feedback matters: a completed job, an unreturned estimate and an out-of-area caller should not count as the same outcome. We use those differences when deciding what to change.

Free action plan

Find the next move for your Boston marketing budget

Which part of your marketing leaves you guessing? Include that concern, a site link and the work you hope to book in your request. Your free plan will identify where to start, with a co-founder explaining the recommendation during a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success
(503) 766-5964 [email protected]

2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213

Prefer to pick a time? Book a 30-minute call with DJ

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  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
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