Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Cambridge, Massachusetts
A digital marketing agency for Cambridge service businesses that want more calls.
A Cambridge service business can put the website, search, ads and phone line on one plan; prices are published, and a co-founder takes the first call.
- Website, SEO, ads and phones
- Calls logged by keyword and ad
- A price before the work starts
Google searches each month
What Cambridge searches for, by service
1,450
searches a month
- Web design790
- SEO410
- Digital marketing210
- PPC management40
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
The pieces a Cambridge plan has to cover
A Cambridge service business can put its website, local search, Google Ads and phone line under one plan, run by Lithium Marketing, so more of the searches that start online end in a call or a booked job. Cambridge holds 19,163 residents per square mile, and a plumber, roofer or landscaper is never the only number a customer can try.
The metro reaches past the city line: the Boston-Cambridge-Newton, MA-NH metropolitan area holds 5,034,221 people. A business that takes jobs in Boston, Somerville or Watertown needs one list of services and one list of cities, and all four services should work from it. The website gets a page for each service and each neighborhood, SEO fills out the Google Business Profile and the pages that support it, ads point at the work you can take this month, and the receptionist answers what the other three produce.
The four services
What the four services do for a Cambridge business
Pick the gap that costs you the most calls, fix that one first, and add the others when the numbers earn it. The four pages below cover each service in Cambridge.
SEO on Cambridge searchesPages for each service and each square or neighborhood, a complete Google Business Profile and a simple way to ask finished customers for reviews.Learn more A site you ownA fast WordPress build on your own domain, with real job photos and a call button where a phone visitor looks first.Learn more Ads for the work you can takeGoogle Ads for the work you can take this month, with every call traced to the search that paid for it.Learn more A phone line that answersAn AI receptionist that picks up every call, books the job, texts the caller and hands off to a person when your rules say so.Learn more
Search in Cambridge
What Cambridge customers search before they call
The trade searches are the ones that pay. “plumber cambridge” draws about 210 searches a month, while “marketing agency cambridge” draws about 90 from people shopping for an agency. A Cambridge business wins by being findable for the work it sells, not by being findable as another agency.
The results page shows where a customer looks first. Google put the Map Pack first for “plumber cambridge” when we checked, with no search ads, while Thumbtack, Yelp and a Reddit thread ranked in the top 10. Google sets that order; the profile, the service pages and the review requests are what a business controls.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency cambridge | 90 | not reported |
| digital marketing agency cambridge | 70 | not reported |
| digital marketing cambridge | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair cambridge | 30 | $84.44 |
| plumber cambridge | 210 | $47.43 |
| pest control cambridge | 90 | $30.79 |
| garage door repair cambridge | 70 | $28.53 |
| roofing company cambridge | 30 | $23.19 |
| electrician cambridge | 70 | $17.15 |
| landscaping cambridge | 50 | $5.92 |
| water damage restoration cambridge | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 310 to 3,300 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber cambridge”, as Google showed it to a searcher located in Cambridge. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Cambridge market
Old housing, Harvard, MIT and a biotech district
The median home in Cambridge dates to 1950, so repair, replacement and upgrade work deserves a page for most trades. A site that shows an old house taken apart and put back together, with photos and a line on what was replaced, says more to that owner than a stock photo of a new kitchen.
Harvard and MIT, both in Cambridge, employ more than 23,000 people between them, and Cambridge was home to over 250 biotech companies, with more than 120 in the Kendall Square ZIP Code. That is commercial and institutional work as well as household work. If you take that work, give it a page of its own and keep the residential pages separate, since a facilities buyer is looking for different information than a homeowner.
- residents (2025 estimate)
- 122,588
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 54,840
- housing units
- of occupied homes owner-occupied
- 33.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 67.9%
- of homes built before 1980
- median home value
- $1,092,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Middlesex County
The county's trade counts, read against your own work
Residential remodelers are the biggest trade group in Middlesex County at 1,145 establishments. In a field that size, an owner has to show finished work and reviews on the page, because the next remodeler is one search away.
The county also holds landscaping services, painting contractors and roofers, and each one sells a different promise: repeat care, a clean exterior or a roof that holds. Give Google a page for the promise you sell, with your own photos, and leave the general services page for the rest.
County Business Patterns
Trade and home service businesses in Middlesex County
Establishments by industry, 2023
- Residential remodelers1,145
- Landscaping services984
- Plumbing, heating and air-conditioning contractors770
- Electrical contractors626
- Painting contractors291
- New home builders234
- Excavation and site preparation contractors229
- Roofing contractors104
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Cambridge plan follows
Tracking goes in before the first dollar of ad spend, so every later budget choice has a call record behind it.
1
Start with the numbers you have
Existing calls, forms and ads get tagged before anything new is built, so the first report can show which Cambridge searches already turn into work.
2
Rebuild only what blocks the call
A slow phone page, a hidden number or a form that fails on mobile gets repaired first, because every service sends its traffic to that page.
3
Put a page behind each service
Search work adds a page for every service and every square or neighborhood you cover, while ads bring forward the jobs you need in the next few weeks.
4
Let the phone answer itself
Once calls arrive, the receptionist takes each one, books what fits and texts the callers it cannot book, while automation handles the follow-up and the review request.
Proof
A Portland glass company's website, search and ads
Town & Country Glass, the commercial glass company on the card, works out of Portland. Lithium built the site, ran the SEO and managed the Google Ads, and the result reflects all three. Daniel Busby, president of Willard Power Vac, gives his own view beside the card; his company cleans air ducts, dryer vents and chimneys.
Commercial glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Cambridge
The same four services in the next city over
The links below open this same four-service plan for each nearby city, including Nashua across the New Hampshire line. Compare the markets before you decide where to spend, then use the Massachusetts page to see every city Lithium covers.
Pricing
Prices for a Cambridge business, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What a Cambridge owner wants to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Which of the four services comes first for a Cambridge owner?
Start with whichever gap is costing you calls right now. A phone that rings out points to the receptionist; a slow phone page or a hidden number points to the site; a quiet phone with a working site points to search or ads. A co-founder reviews all four with you on the first call and sets the order.
Can a Cambridge business buy one service and add the rest later?
Start with one service if that fits the budget, then add another when the calls show it is needed. All four report into one call tracking setup, so the second buy is judged on the same calls as the first.
How do strategy calls and day-to-day work run?
Every strategy call is with a co-founder, by video. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Allison McKenney handles day-to-day questions as your account manager.
What does a two-service plan cost a Cambridge business?
The two published prices are added together, and you choose the combination. Custom automation is scoped after a free discovery call. SEO runs $1,300–$3,000 a month, and a website is typically $5,000. Google Ads starts from $500 a month in management, plus ad spend, and the AI receptionist is $179 a month with no contract and no setup fee.
What should a Cambridge owner bring to the first call?
A link to the current site, the services you want more of, the cities and neighborhoods you cover, and any numbers you already track for calls or leads. That is enough for a co-founder to name the first service and what the plan would cost.
Free action plan
Build your Cambridge plan on a free call
Bring the current site and the services you want more of. On a short video call, a co-founder will name the first of the four to fix and put a price against it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ