PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
SEO in Charleston, West Virginia
Charleston SEO for the searches that end at your phone.
Charleston SEO that works the local listings, the service pages and the reviews behind them, with a monthly report in calls and leads.
- Service pages built from your jobs
- Profile categories and photos
- Reviews asked for after the job
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
SEO in Charleston
What Charleston searches show about your next customer
Lithium Marketing does local SEO for Charleston service businesses, building the pages and profile work that help a customer find them and call. When we checked the results for “plumber charleston wv”, four local listings carried between 18 and 1,600 Google reviews, and one of those rows was paid.
That tells you two things. The listings are not the whole page, so a service page that answers the search still matters, and the review counts are spread wide enough that reviews are one input among several. Google decides the order, and the work is to give it clear service pages, an accurate profile and a repeatable way to ask for reviews.
Search in Charleston
The queries worth a page in Charleston
Roofing searches naming Charleston run about 260 a month, and electrical searches about 140. Both are large enough to support their own pages, with sections for the jobs that fill your calendar and captions that say what the crew did on each one.
Angi, the Better Business Bureau, Facebook and Yelp all appeared in the top 10 when we checked. A buyer can meet you on any of those pages before reaching your site, so every profile needs the same name, number and service list.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo charleston wv | 10 | not reported |
| seo agency charleston wv | under 10 | not reported |
| seo company charleston wv | under 10 | not reported |
| seo services charleston wv | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 18 to 1,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber charleston wv”, as Google showed it to a searcher located in Charleston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing in Charleston
Older homes, more repair searches
In Charleston, 79.3% of homes were built before 1980 and the median home is from 1957. That housing stock is why repair, replacement and upgrade pages matter more than new-build pages here.
Kanawha County's homes are older too, with 70.0% built before 1980 and a median value of $147,300. A service page can name the city and the county separately, since a job in Charleston and a job elsewhere in Kanawha County may carry different scope and scheduling.
- residents (2025 estimate)
- 46,117
- residents (2025 estimate)
- population change, 2020 to 2025
- -5.5%
- population change, 2020 to 2025
- housing units
- 25,544
- housing units
- of occupied homes owner-occupied
- 63.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 79.3%
- of homes built before 1980
- median home value
- $203,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county's trade mix
Roofers, remodelers and the pages they need
Kanawha County has 11 roofing contractors and 49 residential remodelers. The roofer works in a smaller field, where a complete service page and a full profile can carry a search; the 49 remodelers need finished work and reviews to separate one from the next.
The county also holds 46 plumbing, heating and air-conditioning contractors and 41 electrical contractors. Both trades get called in a hurry, so their pages lead with the number and the service area, ahead of a company history.
County Business Patterns
Trade and home service businesses in Kanawha County
Establishments by industry, 2023
- Residential remodelers49
- Plumbing, heating and air-conditioning contractors46
- Electrical contractors41
- Excavation and site preparation contractors35
- Landscaping services30
- New home builders23
- Roofing contractors11
- Painting contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The SEO work, in order
The first month is spent making the site readable to Google, and the pages and links follow once that is done.
1
Clear the technical blockers
Crawl errors, slow templates and broken links are the first pass, since those fixes tend to show results inside 30 days.
2
Build out the profile
Categories, services, photos and the service area get filled in, and finished customers get an easy way to leave a review.
3
Add the pages customers search for
Each service you want more of gets a page, and so does each town you cover, starting with the ones that already send calls.
4
Earn the links and match the listings
Directory profiles get the same name, number and services as the site, and links go to the service pages.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A Portland-area plumbing case, a landscaper's view
Sarkinen Plumbing is a Portland-area plumber, and Lithium built its website and ran its SEO and Google Ads, so the card shows what that combined work did. Matt Johnson gives his own view from his time running On-Target Landscape, a separate business with no tie to the Charleston market.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Charleston
Charleston SEO in the nearby markets
Charleston work does not stop at the city line, so the nearby markets have their own pages: Huntington, Parkersburg, Morgantown and Wheeling in West Virginia, and Roanoke, Virginia and Columbus, Ohio beyond it. The state page lists every city Lithium covers.
Published price
What Charleston SEO costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Charleston SEO questions before you commit
Still curious?
Call (503) 766-5964 or email [email protected].
What moves a Charleston SEO quote up or down?
The range above covers most Charleston service businesses. A one-location electrician who wants repair calls needs a few service pages and a profile cleanup, so the monthly work stays light. A remodeler selling several big-ticket services across Kanawha County needs pages, links and review work every month, which pushes the fee toward the top.
How long does Charleston SEO take to show up?
The technical work usually shows results inside 30 days, and the rankings that bring calls follow in 60 to 90 days. We report calls and leads from the first month, so the early numbers tell you whether the plan is pulling before the rank checks do.
How long is the SEO agreement?
It begins with six months and then runs month to month, with 30 days' notice to stop. The first term exists because local rankings take time to build.
Can you put my business in the local listings?
We cannot place you there. Google decides which businesses appear and in what order. What we do is give it the material: an accurate profile, service pages that match what you sell, matching listings and an easy way for finished customers to leave a review. What we guarantee is the work, not a position.
Does the SEO work include AI search?
Yes, it is part of every retainer. The work includes answer-first copy, schema markup and one consistent set of business facts, which gives AI Overviews and chat tools something clean to read. We cannot promise an AI mention, and the report stays on calls and leads.
Free action plan
Request a Charleston SEO plan built on your searches
Name the Charleston service and the town you most want to win. A co-founder will take those two answers into a short video call and map the search work, starting with the pages that will pay first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ