Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
A plan for the cities you cover
West Virginia marketing that starts in your cities.
Open a West Virginia city guide for the market you want to grow, then plan pages, ads and phone answering around the work you can book.
- A page for each city you cover
- Ads pointed at your service area
- Calls answered around the clock
Google searches each month
Searches for marketing help that name West Virginia
Searches for marketing, SEO, web design and ads, by the place they name
- Charleston50
- Huntington40
- Parkersburg10
- Searches naming West Virginia60
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the city list
Every West Virginia plan starts with a city
Lithium Marketing builds the website, runs the search and ads, and answers the phone for West Virginia service businesses, city by city. Charleston and Wheeling are different markets, and a plumber in Huntington and a roofer in Parkersburg serve different local customers. The searches that bring them work name those cities.
Wheeling and Morgantown sit across the border from the Pittsburgh metropolitan area, and Huntington is close to Ohio and Kentucky. A customer there may compare your company with one from the next state, so say which counties and states your crews reach on the page and in the ads. Let each city guide handle the search for its market.
The work Lithium does
What changes when you buy each service
Each service has a page and a scope. Pick the one that is losing you calls, then decide whether the next is worth adding.
Pages built around the city searchWe research the trade and city phrases customers type, then build the service and city pages around them. Technical fixes, Google Business Profile work and AI search readiness sit inside the retainer.Learn more A site built from your job photosWe build WordPress pages around your services, finished jobs and the questions a homeowner asks before an estimate, with a quote form that works on a phone. You own the domain, hosting and content.Learn more Campaigns tied to your service areaEach campaign follows one service into the cities your crews cover, with a landing page for that job and reports on calls, leads and cost per lead.Learn more Calls answered in your brand voiceThe AI receptionist asks what the job is, books the appointment and can pass the call to a real person, whatever the hour. Custom automation is scoped after a free discovery call.Learn more
City guides
The city that should get your first page
Charleston, Huntington, Morgantown, Parkersburg and Wheeling are the markets with city guides, and every one has its own page. Start with the city that already sends you work, then read the guide for the market you want next.
What the state phrases measure
Agency searches do not tell you which city to serve
The statewide phrase “web design west virginia” draws about 50 searches a month, and the two SEO phrases draw 10 each. A person typing those words is shopping for a marketing partner, not hiring a contractor, so those phrases cannot tell you which city to serve.
Your customer types the trade and the city. The Huntington query “plumber huntington wv” draws 880 searches a month, and the Charleston query “plumber charleston wv” draws 590. Put the first page and the first ad budget in the city where those searches already exist, then add the next market when your crews can take the work.
| Search | Searches a month |
|---|---|
| web design west virginia | 50 |
| seo company west virginia | 10 |
| west virginia seo | 10 |
| digital marketing agency west virginia | 10 |
| marketing agency west virginia | under 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing and working seasons
Older homes, mountain winters and your calendar
55.9% of West Virginia’s homes were built before 1980, and the median home was built in 1976. If repair and replacement are part of your business, those older homes are the work your pages should show: the problem you found, the repair you made and the photos from that job. Owner-occupied homes make up 74.9% of West Virginia’s occupied housing, so the person asking for a quote is often the one who approves the work. Ask on the form to be sure.
Snow usually lasts only a few days in the lower sections but may persist for weeks in the higher mountain areas. If your service area reaches those higher areas, set the ad calendar to the months your crews can finish outdoor work there, and say on the page when you can start.
- residents (2025 estimate)
- 1,766,147
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.5%
- population change, 2020 to 2025
- housing units
- 861,325
- housing units
- of occupied homes owner-occupied
- 74.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.9%
- of homes built before 1980
- median home value
- $162,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Statewide business counts
The trades behind the phone calls
Residential remodelers account for 541 West Virginia establishments. New home builders total 448 across the state. A kitchen or an addition is a different sale from a new house, so give the remodel and the new build separate pages, photos and quote forms.
Plumbing, heating and air-conditioning contractors account for 406 West Virginia establishments. Statewide, landscaping services total 402. A burst pipe and a landscape install call for different pages, ads and phone answers.
County Business Patterns
Trade and home service businesses in West Virginia
Establishments by industry, 2023
- Residential remodelers541
- New home builders448
- Plumbing, heating and air-conditioning contractors406
- Landscaping services402
- Excavation and site preparation contractors385
- Electrical contractors281
- Roofing contractors98
- Painting contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A garden center case and a separate quote
The garden center case: website, SEO and Google Ads
Drake’s 7 Dees, a garden center, hired Lithium for a website, SEO and Google Ads. The case study reports what that work produced. Daniel Busby, president of Willard Power Vac, gives his own account of working with Lithium; his company handles air duct, dryer vent and chimney cleaning.
Garden center“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacPricing
Four published prices, one scoped project
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
City, cost and terms: West Virginia questions
Still curious?
Call (503) 766-5964 or email [email protected].
How many city pages do we need in West Virginia?
One for each market where you want work. A page for Charleston is not built for a plumber search in Huntington, so each city you sell in gets its own page, written from that market’s figures. If a town you serve has no guide, send us the list and we can plan a page for it.
What makes one West Virginia plan cost more than another?
The number of cities, the condition of your site and the content each service page needs all change the cost. A plan for one city is smaller than one covering Charleston, Huntington and Morgantown. On the advertising side, the fee depends on how much you spend, where the ads run and the landing pages we build. Your media budget goes to the ad platforms, not to Lithium.
If we stop working with Lithium, what stays with us?
You keep the domain, the WordPress installation and every page we write, along with the hosting account. Most Lithium services run on a six-month agreement that then continues month to month with 30 days’ notice. The AI receptionist is the exception: no contract, cancel whenever you like.
We handle repairs and new builds. Can one page cover both?
It can, but it will do neither job well. A repair customer and a new-build customer look for different things, so split the work into separate pages with their own photos, quote forms and campaigns. The same split applies to maintenance and installation inside one trade.
How does a West Virginia business work with a team in Oregon?
By video. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Free action plan
Choose the West Virginia city for your free marketing plan
Share your site, the markets you cover and the services you want to sell more of. On a short video call, a co-founder will sort the cities by where the work is and explain which pages, ads or phone changes to fund first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ