Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Charleston, West Virginia
An agency for Charleston marketing that counts the calls before it spends a dollar.
Charleston service businesses get a marketing plan built around the work they want more of, with prices published and a co-founder running the first call.
- Tracking on calls, forms and ads
- Pages built around your trades
- Phones answered around the clock
Google searches each month
What Charleston searches for, by service
50
searches a month
- Web design30
- Digital marketing10
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One team, four services
What a Charleston marketing plan has to cover
Lithium Marketing runs the website, search, ads and phone answering for Charleston service businesses, so the calls those four earn get answered and followed up. Kanawha County has 4,396 establishments across every industry, and a customer comparing you with the next name on the list has plenty of choices.
The county's trades are not one crowd. It has 49 residential remodelers, 46 plumbing, heating and air-conditioning contractors, 41 electrical contractors and 30 landscaping services, so a single generic page and one generic ad campaign cannot speak for all of them.
The four services
Four ways a Charleston business gets more calls
Pick the service that is losing you the most calls, and add the next one when the numbers support it. Each card goes into one service in detail, with the Charleston figures beside it.
Search work for Charleston jobsService and town pages built around the searches that name Charleston, with profile work, reviews and listings that agree with your site.Learn more A website your crews can point toFast pages, real job photos and a phone-first layout that makes the next step obvious.Learn more Google Ads for the work you wantCampaigns aimed at the jobs your crews can take, with calls counted by campaign and budget moved toward the best months.Learn more A phone line that answersCalls answered at any hour, appointments booked and urgent calls handed to a person, with custom automation scoped separately.Learn more
Search in Charleston
Which Charleston searches deserve their own page
Two Charleston searches show the pattern: about 590 a month for “plumber charleston wv” and about 260 for “roofing company charleston wv”. A number that size supports a page of its own, written for the job and the trade, not a line on a list of everything you do.
The top 10 for “plumber charleston wv” also held four directory pages, so the first comparison may happen on a profile you do not control. Whatever those pages say about your name, number and services, your site should say the same.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency charleston wv | 10 | $8.61 |
| digital marketing agency charleston wv | under 10 | not reported |
| digital marketing charleston wv | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair charleston wv | 20 | $39.74 |
| pest control charleston wv | 170 | $21.73 |
| plumber charleston wv | 590 | $16.61 |
| roofing company charleston wv | 260 | $16.59 |
| electrician charleston wv | 140 | $8.55 |
| garage door repair charleston wv | 110 | $8.53 |
| water damage restoration charleston wv | 40 | $5.07 |
| landscaping charleston wv | 210 | $3.47 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 18 to 1,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber charleston wv”, as Google showed it to a searcher located in Charleston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Charleston market
Owners, renters and a metro wider than the city
Charleston has 25,544 housing units, and 63.3% of its occupied homes are owner-occupied. The rest are rentals, so a tenant or a property manager may be the person who calls, and your pages should say who you work for and who signs off on the job.
The Charleston metro area holds 200,170 people, while Kanawha County alone has 172,381. The customers you want are not all inside the city limits, so the towns you serve should have their own pages and the same offer.
- residents (2025 estimate)
- 46,117
- residents (2025 estimate)
- population change, 2020 to 2025
- -5.5%
- population change, 2020 to 2025
- housing units
- 25,544
- housing units
- of occupied homes owner-occupied
- 63.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 79.3%
- of homes built before 1980
- median home value
- $203,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kanawha County
Four trades, four different reasons to pick you
Kanawha County's 49 residential remodelers sell projects that take weeks, so their pages need finished work, a clear process and a reason to trust the crew in the house. The 46 plumbing, heating and air-conditioning contractors sell a faster decision, where the phone number and the first answer matter more than a gallery.
Electrical contractors number 41, and landscaping services 30. Those two sit between the project and the emergency: an electrician may be called for a panel upgrade or a dead outlet, and a landscaper may quote a season of work or a single cleanup, so each needs pages for both kinds of call.
County Business Patterns
Trade and home service businesses in Kanawha County
Establishments by industry, 2023
- Residential remodelers49
- Plumbing, heating and air-conditioning contractors46
- Electrical contractors41
- Excavation and site preparation contractors35
- Landscaping services30
- New home builders23
- Roofing contractors11
- Painting contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Charleston plan follows
Nothing gets added until the first month shows which services already produce calls, and what those calls are worth to you.
1
Put a number on the calls
Tracking goes on the site, the profile and every running ad, so the first report shows how many calls came in and which channel sent them.
2
Decide what the site owes the caller
A page that loads slowly or hides the form gets fixed before another dollar of traffic is pointed at it.
3
Give the trades separate doors
The services you want more of get their own pages, and the ads start with the work the crews can schedule next.
4
Keep the line covered
Calls get answered by the receptionist under your rules, and the follow-up that used to wait gets handled by automation.
Proof
A Portland glass company, a garden center owner
Town & Country Glass, a Portland glass company, fills the card; Lithium built its website and ran SEO and Google Ads. Drake Snodgrass, who runs Drake's 7 Dees, supplies the quote.
Commercial glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Charleston
Marketing for the towns outside Charleston
Huntington, Parkersburg, Morgantown and Wheeling each have a page with their own figures. Roanoke, Virginia and Columbus, Ohio are separate state markets, and the West Virginia page gathers every city in one place.
Pricing
What the four Charleston services cost
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Charleston marketing questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
Which Charleston service should we start with?
Look at where the calls stop. A phone that rings out after hours points to the receptionist; a page that loads slowly on a phone points to the website; a site nobody finds points to search or ads. On the first call, a co-founder goes through your numbers and names the one to fix first.
Can we hire one service and add the rest later?
Yes. One service can run on its own, and anything you add later reports into the same call tracking, so the new work is measured the same way as the old. Nothing about the plan requires all four at once.
How does a Charleston business work with a Portland agency?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Your strategy calls are run by a co-founder, and Allison McKenney handles the day-to-day questions.
Who owns the website and the accounts?
You own the site, the domain and the content, all in accounts with your name on them. The Google Ads account is yours as well, so the history and conversion data stay with your business if you ever move. If you leave, the work goes with you.
What do you need from us before the first call?
A link to your site, the services you want more of, the towns you cover and whatever you know about where last month's calls came from. That is enough for a co-founder to name the first fix, and we do not ask you to prepare a strategy deck.
Free action plan
Get a free Charleston marketing plan for your trades
Bring your site, your ad account and one month of call notes to a short video call. A co-founder will use them to say which of the four services should move first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ