PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
City pages for Tennessee service businesses
Tennessee marketing and SEO that turn searches into more calls for service businesses.
Open the Tennessee city page for each market you serve, then build a plan for those cities with a co-founder who runs the first call.
- A page for each city you serve
- Ads limited to the cities you cover
- Calls answered 24/7
Google searches each month
Searches for marketing help that name Tennessee
Searches for marketing, SEO, web design and ads, by the place they name
- Nashville3,420
- Knoxville940
- Memphis730
- Chattanooga450
- Murfreesboro250
- Clarksville30
- Searches naming Tennessee250
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the Tennessee plan begins
Which Tennessee markets deserve their own pages
Lithium Marketing builds websites and runs the SEO, Google Ads and AI phone answering that Tennessee home service businesses use to book more work. The plan starts with the cities where you can send a crew, then moves to the services you want more of.
Tennessee's population grew 5.8% between 2020 and 2025, and those new residents arrive in specific cities and towns. A customer looking for a plumber, a roofer or a landscaper types a city name, so the plan gives each covered city a page of its own.
Four services, one decision at a time
The job each service does
Each service solves a different problem. Start with the part of your marketing that is costing you calls, then add the next when the first one earns its place.
City pages that answer local searchesFor each city you cover, we write service pages around the searches customers make there, and support them with technical fixes, Google Business Profile work and links.Learn more A WordPress site that earns the callWe build pages that show finished jobs, explain which cities you cover and take quote requests from a phone, with the domain, hosting and content in your name.Learn more Ads kept to the cities you chooseCampaigns run where your crews can reach the work, with call tracking and reports on calls, leads and cost per lead.Learn more A phone line that answers every callA managed AI receptionist covers the phone line around the clock, books the appointment and can hand a call to a real person; custom automation is scoped after a free discovery call.Learn more
Start with a city
Six Tennessee markets to compare
Nashville, Memphis, Knoxville, Chattanooga, Clarksville and Murfreesboro each have a page with the search and housing figures for that market. Open the page for the city you can staff today, then the one you want to add next.
Statewide phrases and city demand
Statewide phrases are the small part of the demand
The phrases that name Tennessee for marketing help total 250 searches a month, and the largest, “web design tennessee,” draws 110 searches a month. Those searches come from businesses shopping for an agency, not from homeowners looking for a repair. The customers who hire a plumber or a roofer search by city.
Nashville alone accounts for 3,420 monthly searches for marketing help, and “plumber nashville” draws 2,900 searches a month. Both kinds of search name the city, so the six city pages carry the local work. Each city page is built for its marketing searches, and the trade numbers show the demand for the work itself.
| Search | Searches a month |
|---|---|
| web design tennessee | 110 |
| tennessee seo | 50 |
| seo company tennessee | 40 |
| marketing agency tennessee | 30 |
| digital marketing agency tennessee | 20 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing across the state
What Tennessee's housing stock asks of a service page
Statewide, 40.8% of Tennessee homes were built before 1980 and 15.0% were built in 2010 or later. Older homes are where repair and replacement pages earn their keep; newer ones lean toward installations and finish work. A company that sells both needs a page for each kind of job.
Of the occupied homes in Tennessee, 66.9% are owner-occupied. Write the quote request for a homeowner who is comparing bids, and give landlords and property managers a separate way to ask about a rental property.
- residents (2025 estimate)
- 7,315,076
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.8%
- population change, 2020 to 2025
- housing units
- 3,143,670
- housing units
- of occupied homes owner-occupied
- 66.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.8%
- of homes built before 1980
- median home value
- $286,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Statewide trade counts
Use the trade counts to split your services
Tennessee lists 1,991 landscaping services and 1,899 plumbing, heating and air-conditioning contractors statewide. The companies behind each count sell different jobs under the same label. A landscaper may take weekly maintenance or a full installation, and a plumbing company may take a bathroom remodel or an after-hours repair. Name the jobs you sell, and give each its own page.
The same statewide counts include 1,669 residential remodelers and 1,315 electrical contractors. With that many businesses working the same trade, the services list on your page has to do more than repeat the label. Show the addition you framed or the panel you replaced, keep the reviews current, and say which cities you cover.
County Business Patterns
Trade and home service businesses in Tennessee
Establishments by industry, 2023
- Landscaping services1,991
- Plumbing, heating and air-conditioning contractors1,899
- Residential remodelers1,669
- Electrical contractors1,315
- New home builders1,256
- Excavation and site preparation contractors941
- Pest control companies424
- Roofing contractors423
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Client work and an owner's view
A plumbing case and a painter's view
Sarkinen Plumbing, a Portland-area plumbing company, brought Lithium in for a new website, SEO and Google Ads, and the case card below shows the results. Chris Martin of Mt. Hood Pro Painting offers a separate account of working with Lithium.
Plumbing“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingPricing
What the work costs for a Tennessee service business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Tennessee owners ask before choosing a partner
Still curious?
Call (503) 766-5964 or email [email protected].
Which Tennessee city should we start with?
Start with the city where the work is easiest to reach. Compare that city's page with the next place on your list, and let capacity decide the order: search figures and housing differ by market, and a second city makes more sense when the first one has the pages and photos to compete.
Do we need a separate page for every service and city?
Build one when the search names that city and that service. A page built around one city and one job answers the search directly, and a page that lists everything gives a visitor nothing specific to compare. Start with the work you want more of, then add pages as you have photos and reviews to support them.
What should we buy first if the website is old but the phone still rings?
Fix the page that takes the request before you spend on ads. If the site is slow on a phone, hard to read or missing the cities you serve, start with the website or a focused page. Google Ads can run beside that work, but send the clicks to a page built to take the request.
What do we own, and what are the contract terms?
You own the domain, hosting, WordPress installation and content. Most services start with a six-month agreement, then continue month to month with 30 days' notice. The AI receptionist has no contract, so you can cancel it at any time.
Who answers the phone when a call comes in after hours?
A managed AI receptionist answers every call 24/7 in your brand voice, following the call rules you set. It can book an appointment, answer common questions and transfer a caller to a real person. Custom follow-up or dispatch automation is a separate project.
Free action plan
Send us the Tennessee cities you want to win
Tell us which Tennessee markets matter most and what you sell in each one. On a short video call, a co-founder will look at your site and outline the pages, ads or phone support that fit those markets.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ