FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Knoxville, Tennessee
A marketing plan for Knoxville service businesses, built around booked jobs.
Knoxville service businesses get website, search, ads and phone work on one plan, with a co-founder on strategy calls and every report in booked jobs.
- Site, search, ads and phones
- Calls traced back to their source
- Published prices, no haggling
Google searches each month
What Knoxville searches for, by service
940
searches a month
- Web design440
- Digital marketing330
- SEO170
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where to start
How one Knoxville marketing plan fits together
Lithium Marketing builds one program for Knoxville service businesses: the website that takes the call, the search work that earns the visit, the ads that fill next week and the phone system that answers when the crews are out. The first month goes into counting what already comes in, so the plan starts from your calls and not from a package.
The Knoxville metro area holds 968,137 people, and Knox County alone has 12,519 establishments, so a service business is one name among many in front of a Knoxville customer. One plan keeps the website, the listings, the ads and the phone saying the same thing from the first search to the booked job.
The four services
How the four services divide the work
Pick the one that matches the gap you can name, and add a second when the first has the numbers to justify it. Each card leads to the Knoxville page for that service.
Search that earns the callPages for each service and part of town, a Google Business Profile that matches them, and review requests that help searchers pick your business.Learn more A site built for the phoneA fast WordPress site you own, with tap-to-call, real job photos and service pages written for the housing your crews work in.Learn more Ads on the jobs worth buyingGoogle Ads that start from your best work, tag every call to its keyword and move money toward what books.Learn more A phone line that stays openEvery call answered day or night, jobs booked into your calendar and urgent calls passed to a person, for $179 a month with no contract.Learn more
Search in Knoxville
What Knoxville searches say about the plan
The search “digital marketing agency knoxville” draws 140 searches a month at an average click of $22.11, and the plan leads with what the work includes before it gets to price.
The trade searches carry more weight. When we checked “plumber knoxville”, the Map Pack came first on the page, and the three businesses in it carried 402, 2,900 and 151 Google reviews. That is what a Knoxville caller sees before your website gets a look.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency knoxville | 140 | $22.11 |
| marketing agency knoxville | 140 | $18.40 |
| digital marketing knoxville | 50 | $7.60 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair knoxville | 260 | $41.07 |
| plumber knoxville | 2,900 | $33.95 |
| garage door repair knoxville | 210 | $31.73 |
| water damage restoration knoxville | 210 | $30.55 |
| roofing company knoxville | 1,000 | $19.86 |
| electrician knoxville | 590 | $18.23 |
| pest control knoxville | 1,300 | $17.61 |
| landscaping knoxville | 1,000 | $5.19 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 151 to 2,900 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber knoxville”, as Google showed it to a searcher located in Knoxville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Knoxville market
Who lives in Knoxville, and what that asks of a plan
Knoxville has 202,021 residents and 96,441 housing units, and 46.6% of the occupied homes are owner-occupied. The rest bring landlords, property managers and tenants into the mix, so a plan built only around homeowners leaves part of the market out.
Knoxville sits at the center of a metro area that runs well past the city line. Set the service area on the website, the Google Business Profile and the ad campaigns to the counties your crews cover, so the plan does not sell work you cannot reach.
- residents (2025 estimate)
- 202,021
- residents (2025 estimate)
- population change, 2020 to 2025
- +6%
- population change, 2020 to 2025
- housing units
- 96,441
- housing units
- of occupied homes owner-occupied
- 46.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 58.9%
- of homes built before 1980
- median home value
- $239,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Knox County
Knox County’s trade mix, and where a plan starts
Knox County has 172 landscaping businesses, 169 plumbing, heating and air-conditioning contractors and 156 residential remodelers, the three deepest trade groups in the county. With that many names to choose from, the plan has to give a searcher a reason to pick yours: a page for each service, photos of finished work and a profile with recent reviews.
Smaller groups work differently. Knox County has 44 pest control companies, and “pest control knoxville” draws 1,300 searches a month at $17.61 a click. A focused campaign on one service can be tested there before the budget grows.
County Business Patterns
Trade and home service businesses in Knox County
Establishments by industry, 2023
- Landscaping services172
- Plumbing, heating and air-conditioning contractors169
- Residential remodelers156
- Electrical contractors107
- New home builders107
- Excavation and site preparation contractors63
- Pest control companies44
- Painting contractors41
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first steps
How a Knoxville plan gets built
Start with the calls you cannot count yet, then build in the order the business can absorb.
1
Count the calls first
A month of tracking on the site, the profile and any ads shows which services already produce calls, and which only produce traffic.
2
Fix the weakest link
If the site loses visitors on a phone, it goes first. If the profile is thin, that goes first. The order follows the leak, not a package.
3
Add search and ads deliberately
SEO for the services that will be sold for years, Google Ads for the jobs that need booking this month.
4
Put the phone to work
The receptionist takes the calls the first three steps create, and automation handles the follow-up and the review request.
Proof
A fence company that bought a website, SEO and ads
Chris Martin of Mt. Hood Pro Painting gives the quote beside this card. The case is F&W Fence Co., a fence company that hired Lithium to build its website, run its SEO and manage its Google Ads; the numbers come from all three.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Knoxville
The cities and states around Knoxville
The city links below open marketing pages with local search figures. Richmond and Lexington in Kentucky have their own pages, and so do Sandy Springs and Athens in Georgia. Chattanooga and Murfreesboro are the Tennessee entries, and the state page collects every city Lithium works in.
Pricing
What a Knoxville marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Knoxville owners ask before signing
Still curious?
Call (503) 766-5964 or email [email protected].
Can we start with one service and add the others later?
Start with the service that fixes the loudest problem. A website, Google Ads or the phone line on its own is a fine first hire, and a second service can follow once the first has a month of call data behind it. Every service feeds the same call tracking, so the new work begins with a baseline you can compare against.
Do the four services come as one fee?
Four separate prices, not one bundle. SEO is scoped around the services and neighborhoods you want covered and what a booked job is worth, Google Ads is a management fee on top of your ad spend, and a site larger than the typical build gets a fixed quote first.
How soon does any of this show up?
Ads first, because they can produce calls inside a week. A website takes six to nine weeks to build if you need one. Search is the slowest: technical work usually shows movement inside 30 days, and local rankings take 60 to 90 days.
Who keeps the website and the accounts?
They stay with the business. The domain, hosting, WordPress install and content are all set up under your name, so nothing ties the site to Lithium.
How does Lithium work with a Knoxville business?
Every meeting runs on video, from the first strategy call with a co-founder to the monthly review of calls, leads and booked jobs. Between calls, email and phone reach your account manager. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and every client works by video. The screen share carries the plan, the reports and the fixes, so all three stay in front of you.
Free action plan
Get a free Knoxville plan across all four services
Tell us which jobs you want more of and where the phone still goes unanswered. A co-founder will look at the site, the listings and the phone on a short video call, then name the service to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ