SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Clovis, California
Google Ads for Clovis service businesses, tracked from click to call.
A Clovis service business gets Google Ads managed against the click prices here, a landing page per job and a report on cost per lead.
- Calls traced to the campaign
- A landing page for the job you want
- Budget moved by booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Clovis PPC, answered
What a Clovis click costs before it books
An average click on “garage door repair clovis” costs $23.53, and a pest control click about $22.49. At those prices the account has to know which search produced a call. Lithium Marketing sets up call tracking before the first campaign, so each call arrives with its keyword attached.
A campaign that cannot name its best keyword is buying clicks it will never book. Each job type gets its own landing page, the budget follows the work your crews can take, and Microsoft Ads or Meta ads are managed channels when a trade’s customers spend time there.
Click costs in Clovis
The trade clicks worth buying in Clovis
“landscaping clovis” costs $2.47 a click, and “electrician clovis” about $10.87, against $65.12 for a plumber. A landscaper can test a broad campaign on a small budget, while a plumber needs a narrow set of emergency terms and a page that turns the call into a booked job.
A click only pays when the page it lands on asks for the job. One page for drain cleaning, one for a water heater, one for a repipe, each with the phone number at the top and a form that asks what the job needs, not what the whole company sells.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency clovis | under 10 | not reported |
| ppc agency clovis | under 10 | not reported |
| ppc management clovis | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber clovis | 260 | $65.12 |
| garage door repair clovis | 140 | $23.53 |
| pest control clovis | 390 | $22.49 |
| electrician clovis | 210 | $10.87 |
| landscaping clovis | 140 | $2.47 |
| hvac repair clovis | 10 | not reported |
| water damage restoration clovis | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 343 to 1,300 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber clovis”, as Google showed it to a searcher located in Clovis. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Clovis market
Budget for the jobs your crews take
Clovis sits inside the Fresno market, so a campaign that targets only the city limits leaves work on the table. Set the budget city by city, and report calls by city, so the money follows the places your crews serve.
Budget follows the job. A garage door replacement and a drain clearing do not carry the same value, so each campaign gets a target cost per booked job, and the budget moves toward the one that hits it. Start from what a booked job is worth to your business, and let cost per lead decide which campaign gets the next dollar.
- residents (2025 estimate)
- 129,347
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.6%
- population change, 2020 to 2025
- housing units
- 43,691
- housing units
- of occupied homes owner-occupied
- 65.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 28.5%
- of homes built before 1980
- median home value
- $482,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Fresno County
Where a Clovis ad budget can work
Fresno County has 71 roofing contractors and 207 landscaping companies, so both trades need a way to stand apart in the ad auction. Split the account by job type, and give each job its own landing page and its own quote form.
The county’s 208 electrical contractors and 13 glass and glazing contractors sell differently: electrical work often starts with a safety question, and glass work with a measurement. Each deserves its own ad group and its own landing page, because the first question a customer asks is different.
County Business Patterns
Trade and home service businesses in Fresno County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors229
- Electrical contractors208
- Landscaping services207
- Residential remodelers204
- New home builders145
- Painting contractors97
- Roofing contractors71
- Pest control companies71
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the account gets set up
The tracking is wired before a dollar moves, and every campaign is judged on calls.
1
Read the current account
We keep the campaigns with calls behind them, list the search terms that spend without a lead, and mark the pages that never convert.
2
Wire the tracking
A tracking number on the site and on every ad, with GA4 and conversion tags, so each call carries the keyword that paid for it.
3
Split the campaigns by job
Emergency repairs, planned replacements and commercial work each get their own campaign, budget and landing page.
4
Work the search terms
We work the query report every day for the first 30 days, then weekly, cutting waste and moving budget to the pages that book.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The ads result, and the site and search behind it
Google Ads was one of three pieces of Lithium work behind the Byers Septic Service card, alongside a new website and SEO, and the figures come from that whole scope. Beside the card is Matt Johnson’s quote, from his time running On-Target Landscape.
Septic“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Clovis
Where the campaign can carry a budget
Run the campaign in Fresno and the five cities listed below, each with its own budget, landing page and call report. The California page covers the rest of the state.
Published price
PPC management fees for a Clovis business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should a Clovis business spend on ads?
Your budget should be enough to buy calls at a price a booked job can cover. The management fee starts at $500 a month, plus ad spend, and your trade’s own click cost sets the floor, so a plumber and a landscaper need different budgets for the same number of calls.
When do the first calls come in?
Most accounts see their first calls inside the first week, once tracking is live. Then the work turns to search terms and bids: cut what never produces a call, put more behind what does, and watch cost per lead as the account learns.
Who owns the Google Ads account?
You do. The account sits under your billing and your login, and Lithium works inside it, so the history, the conversion data and the campaigns stay with you if the relationship ends.
Do you run ads on Meta or Microsoft too?
Adding a channel is a budget decision, not a default. Google is where a trade search usually starts, so that campaign comes first. Microsoft Ads and Meta ads join the plan when a trade’s buyers use those platforms, and each channel gets its own calls and cost per lead in the report.
Which leads count as a booked job?
The ones your team marks as booked. We can report calls and forms from the first day, and once your team flags the jobs that came from them, the report ties a campaign to booked work and cost per booked job as well as cost per lead.
Free action plan
Plan a Clovis ad budget around your best jobs
Tell us the trade, the jobs worth chasing and what one booked job pays your business. A co-founder will go through the click costs and the first month’s budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ