GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Modesto, California
Modesto PPC that spends every dollar on booked jobs.
Google Ads for a Modesto service business come with call tracking from the first click and a monthly report on calls, leads and cost per lead.
- Every call tied to its keyword
- Landing pages for the jobs you want
- Spend that follows booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the ad budget goes
What a Modesto ad budget buys first
Tracking is the first thing Lithium Marketing sets up for a Modesto Google Ads account, because clicks here are not cheap: “hvac repair modesto” averages $34.81 a click, and a call that cannot be tied to its keyword is a guess.
The spread matters more than the average. A click on “landscaping modesto” runs $6.96, while “garage door repair modesto” averages $34.00, so a landscaper can test the channel on a small budget and a garage door company has to make every click count with a page built for that job.
Click costs in Modesto
What Modesto clicks cost, trade by trade
The click costs separate the trades. “Pest control modesto” averages $30.48 a click, “electrician modesto” runs $20.97, and “roofing company modesto” sits at $17.24. Budget follows the value of a booked job in your trade, not the cheapest click in the table.
No paid search ads appeared the day we checked “plumber modesto”, and the Map Pack led the page. Ad slots move all day, and a profile with reviews and photos still does the selling before a click happens, so run your campaign and the profile together.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency modesto | under 10 | not reported |
| ppc agency modesto | under 10 | not reported |
| ppc management modesto | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair modesto | 110 | $34.81 |
| garage door repair modesto | 390 | $34.00 |
| plumber modesto | 1,300 | $33.90 |
| pest control modesto | 1,000 | $30.48 |
| electrician modesto | 390 | $20.97 |
| roofing company modesto | 390 | $17.24 |
| landscaping modesto | 480 | $6.96 |
| water damage restoration modesto | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 45 to 1,500 Google reviews each
- Directories in the top 10
- Better Business Bureau, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber modesto”, as Google showed it to a searcher located in Modesto. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Modesto market
Plan the budget around the seasons
Modesto’s climate splits the year in two. Most of the rainfall occurs during the winter, and summer afternoons run hot, with 79 afternoons a year at or above 90 °F. If summer heat drives your HVAC calls, the budget should build before the hot stretch and peak while it lasts.
The winter rain brings its own work. Modesto does not have a full storm sewer system, and many streets flood during winter rain storms. If storms bring your calls, a budget reserve for those weeks beats a flat year-round spend, and the landing page should put the phone number first.
- residents (2025 estimate)
- 219,652
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 75,752
- housing units
- of occupied homes owner-occupied
- 58.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.8%
- of homes built before 1980
- median home value
- $442,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Where the county’s trade mix sends your budget
A roofer wins Google Ads with preparation, not the biggest bid: a page built around roof work and a list of search terms worth blocking. Roofing is a smaller field: 43 roofing contractors in Stanislaus County, and 390 searches a month name “roofing company modesto”, so the demand is there to win.
What to advertise matters as much as what to bid. In plumbing, heating and air-conditioning, Stanislaus County counts 146 contractors; in electrical, 120. For both, one campaign per job you want, from drain clearing to panel work, with its own landing page beats one broad campaign covering everything.
County Business Patterns
Trade and home service businesses in Stanislaus County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors146
- Residential remodelers144
- Electrical contractors120
- Landscaping services114
- New home builders84
- Painting contractors52
- Roofing contractors43
- Pest control companies34
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the Modesto account gets built
Nothing spends until the tracking works, and the calendar follows your busy months.
1
Read the account you have
We take your current campaigns apart and keep only the pieces that produce booked jobs, flagging search terms that waste money.
2
Tracking before spending
Conversion tags, call tracking and GA4 go in first, so each call and form traces back to the ad and keyword that produced it.
3
A campaign for each job you want
Drain clearing, panel upgrades or roof repair: each job type carries its own campaign, pointed at a page built for it.
4
Tune daily, then weekly
The opening month gets a daily pass on bids and terms; from there the schedule relaxes to weekly checks.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
What Lithium’s three services did for Dixie Glass
Three services sit behind the numbers on the card: a new website, SEO and Google Ads, all delivered by Lithium for Dixie Glass. The owner’s words come from Drake Snodgrass, whose business, Drake’s 7 Dees, is a garden center and landscaping company.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Modesto
Campaigns for the cities around Modesto
Budgets can follow the map. The pages below cover Tracy, Stockton, Antioch, San Jose, Fremont and Santa Clara, and bids get set one city at a time. The California page lists the rest of the state.
Published price
PPC management pricing in Modesto
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions Modesto owners ask
Still curious?
Call (503) 766-5964 or email [email protected].
What budget does Google Ads need in Modesto?
Start from what a booked job is worth to you and what clicks cost in your trade. A pest control company and a landscaper do not need the same monthly number, so we set the starting budget together and let tracked results move it.
How soon do the ads produce calls?
Initial results typically arrive within the first week. From there, the account drops search terms that never convert and moves money toward the ones that book work.
How long is the PPC agreement?
The agreement opens with a six-month term, then continues monthly; you can end it with 30 days’ notice. Fee terms sit in the same agreement and are settled before launch, sized to your ad spend, the channels involved and any pages we build.
Is Google the only channel worth paying for?
Not always. Microsoft Ads and Meta ads on Facebook and Instagram are part of what Lithium manages, and either can make sense when your customers spend time there. The first dollars go where calls cost least, and new channels get added only when their numbers make the case.
What do the PPC reports show?
Calls, leads and cost per lead for each campaign. The report puts every campaign’s numbers in one place, and when you want the story behind a number, we walk through the search terms and conversions with you.
Free action plan
Plan your Modesto ad budget for free
Bring your busiest months and a sense of what one booked job is worth. A co-founder will walk through what clicks cost in your trade and where the budget should move first, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ