PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Edinburg, Texas
A digital marketing agency for Edinburg service businesses, reporting in calls.
Edinburg added 10.4% more residents from 2020 to 2025; one plan covers the site, search, ads and phone for the businesses they call.
- Website and search pages built together
- Ads and calls on one report
- Four prices printed up front
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap
What one Edinburg plan should cover
When a trade business buys marketing one piece at a time, the owner cannot see which piece is losing the jobs. Lithium Marketing covers the website, the search pages, the ads and the phone under one plan, and the first call decides where the work starts.
New residents are the ones with no plumber, roofer or landscaper on file yet. When one of them needs a trade, the search can start on a phone, so the plan begins with the calls you already lose and adds reach once the phone is covered.
The four services
Which of the four fixes your gap
Buy the one that covers the stage losing you work, then add the next when the calls it brings can pay for it.
SEO in EdinburgTrade pages for the services you sell, a complete Google profile, and a report in calls.Learn more Web design in EdinburgA fast site you own, job photos up front and a call button a thumb can reach.Learn more PPC in EdinburgGoogle Ads on the searches with real volume here, with a call tied to each term.Learn more AI receptionist in EdinburgA receptionist that answers around the clock, books the job and passes callers to your staff on request.Learn more
Search in Edinburg
What Edinburg's trade searches are worth to one plan
The trade table beside this section lists the two Edinburg searches with enough volume to price: pest control at 210 a month and plumbing at 170, each with a recorded click cost. Edinburg agency phrases sit under 10 searches a month, so the plan starts with the trades customers already search.
Volume decides where the four services split. The searches with real demand can carry a page and a profile, a trade with a lower click cost can carry an ad test, and the calls all land on the same phone, which is where the receptionist earns its keep.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency edinburg | under 10 | not reported |
| digital marketing edinburg | under 10 | not reported |
| marketing agency edinburg | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control edinburg | 210 | $15.98 |
| plumber edinburg | 170 | $7.71 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 2 to 181 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber edinburg”, as Google showed it to a searcher located in Edinburg. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market under the plan
The market the plan sells into
Hidalgo County holds 13,393 establishments across every industry, and the trade counts below show the fields the plan sells into. The county also has 124 new home builders, so new-house work belongs on the page list.
Edinburg's median home is worth $189,600, and 31.0% of the city's homes went up in 2010 or later. If most of your work is on homes built in 2010 or later, a page about upgrades fits better than one about repairing old systems.
- residents (2025 estimate)
- 110,700
- residents (2025 estimate)
- population change, 2020 to 2025
- +10.4%
- population change, 2020 to 2025
- housing units
- 39,242
- housing units
- of occupied homes owner-occupied
- 53.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 17%
- of homes built before 1980
- median home value
- $189,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
What the trade mix means for one plan
Plumbing and HVAC is the deepest field in Hidalgo County. If your work is repair calls, the phone matters more than a long content build, which is why the receptionist and the ads come before more pages.
Landscaping and pest control are the smaller fields on the chart: 36 landscaping services and 21 pest control companies in the county. A landscaper here can win a search with one strong page and a profile, and a pest company can do the same by answering the treatment questions customers ask before they book.
County Business Patterns
Trade and home service businesses in Hidalgo County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors138
- New home builders124
- Electrical contractors85
- Residential remodelers71
- Landscaping services36
- Excavation and site preparation contractors25
- Roofing contractors21
- Pest control companies21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a plan gets built here
Tracking comes first, because every later choice depends on knowing which calls came from where.
1
Find where the calls come from
Tracking on the site, the profile and any running ads records what sent each call, so the first decision rests on your own numbers.
2
Fix the step that leaks
A page that will not load on a phone, or a profile missing half its services, is the cheapest thing to repair and the first we touch.
3
Put pages where the demand is
The trades with real search volume get pages and a profile that backs them up; a service with a deadline gets paid ads instead.
4
Let the receptionist take the line
Every call the other three produce reaches the receptionist, which answers, qualifies and books, while custom automation sends the follow-up and asks for the review.
Proof from a plumbing company
Sarkinen Plumbing's website, search and ads
Sarkinen Plumbing, a plumber in the Portland area, is the client on the card. Lithium built the website, ran the SEO and managed the Google Ads, and the card's numbers cover that work. Drake Snodgrass of Drake's 7 Dees, a garden center, gives his own view of working with Lithium beside it.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround South Texas
Taking the same plan to the next city
The plan travels. McAllen, Brownsville, Corpus Christi and Laredo have their own marketing pages, and the Texas page lists every city Lithium works in. A business with crews in more than one of them can put the same plan behind each city.
Pricing
Prices for the services in an Edinburg plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What an Edinburg owner wants to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a plan usually start?
With the step that is losing work today. Calls that ring out point at the phone. A site a customer cannot read on a phone points at the website. A good site that does not show up points at search or ads. A co-founder reads your tracking, your site and your listings on the first call and puts the order in writing.
Do we have to sign a long contract?
The service agreement starts with six months, then runs month to month with 30 days' notice. That first stretch is there because search and profile work takes time to show. After it, the agreement continues a month at a time. The AI receptionist is the one exception, with no contract of its own.
Who runs the work after the plan starts?
A co-founder runs your strategy calls, and Allison McKenney handles day-to-day questions as your account manager. Headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Can we start with only the website?
A site can run on its own. It is a one-time project, and it can run while you decide about search or ads. The tracking goes in with the build, so when you add a retainer the calls already have a history to compare against.
What if we already have an agency?
We read what is running before we change it: the ad account history, the pages, the profile and the reports. The first call sorts what is worth keeping from what is holding you back, and you keep everything you paid for either way.
Free action plan
Find the first fix for your Edinburg business
Bring the jobs you want more of and the URL of your site. On a short video call a co-founder will walk the tracking, the pages and the profile, then put the order of work and the price of each part in writing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ