GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for McAllen service businesses
Four marketing services, one McAllen plan: website, search, ads and phones.
McAllen grew 5.9% between 2020 and 2025, and our one plan covers the website, search, ads and phone line that turn that growth into calls.
- Published prices on the page
- One report for every channel
- Every call traced to its keyword
Google searches each month
What McAllen searches for, by service
260
searches a month
- Web design180
- Digital marketing60
- SEO20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a McAllen plan starts
One McAllen plan for the work that brings calls
A McAllen plumber, roofer or landscaper can have one channel working and three barely watched. Lithium Marketing puts the website, the search pages, the ads and the phone line on one plan, so a call from any of them is tracked in the same place and shows up in the same report.
McAllen holds 150,640 residents and 55,385 housing units, and Hidalgo County lists 13,393 establishments across every industry. With that many households and businesses in one market, the plan's job is to show the same name, services and phone number on your site, your map listing and your ads.
The four services
What each part of a McAllen plan does
If the phone goes unanswered, start there. If customers cannot find you, start with search. Each card opens that service's McAllen page, where you can see the price and the detail.
SEO for McAllenTrade and area pages, a Google Business Profile completed, and a monthly report counted in calls.Learn more Website design for McAllenA WordPress site in your name, with job photos up front and a call button a thumb can reach.Learn more Google Ads for McAllenCampaigns split by service, every call tied to its keyword, and a report on cost per lead.Learn more AI receptionist for McAllenA line that answers 24/7, books and texts callers, and passes the calls you choose to a person.Learn more
Search in McAllen
What McAllen searches say about the plan
“digital marketing agency mcallen” draws 30 searches a month, a small number next to the service searches your customers type. Web design searches naming McAllen total 180 a month, and the trade searches run higher still.
That gap sets the order of work. A page for each service, written the way a homeowner asks, does more than a campaign built around your business name. When a “pest control mcallen” click costs $15.14 on average, the page behind it has to make the next step obvious.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency mcallen | 30 | not reported |
| marketing agency mcallen | 20 | $7.94 |
| digital marketing mcallen | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control mcallen | 590 | $15.14 |
| plumber mcallen | 590 | $14.78 |
| roofing company mcallen | 260 | $14.40 |
| electrician mcallen | 170 | $3.08 |
| landscaping mcallen | 210 | $2.77 |
| garage door repair mcallen | 170 | $2.44 |
| hvac repair mcallen | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 138 to 491 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber mcallen”, as Google showed it to a searcher located in McAllen. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The McAllen market
Who is calling, and what they live in
18.0% of McAllen's housing went up in 2010 or later. Those newer addresses belong on your service-area pages, and the houses built before 1980 need repair pages that a replacement message would miss.
59.5% of McAllen's occupied homes belong to their owners, so the site can speak to the person who signs the check. A short line for renters and property managers covers everyone else.
- residents (2025 estimate)
- 150,640
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.9%
- population change, 2020 to 2025
- housing units
- 55,385
- housing units
- of occupied homes owner-occupied
- 59.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 25.4%
- of homes built before 1980
- median home value
- $190,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hidalgo County
Which trades carry the county's work
Plumbing, heating and air-conditioning contractors number 138 in Hidalgo County, and electrical contractors 85. When that many businesses work the same market, the difference has to be visible before the call: reviews on your profile, photos of finished jobs and a page that names the work.
Project work runs deep in Hidalgo County, with 124 new home builders and 71 residential remodelers. Trades like those sell with galleries and longer pages, while a repair trade sells with a phone number and a page that loads fast.
County Business Patterns
Trade and home service businesses in Hidalgo County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors138
- New home builders124
- Electrical contractors85
- Residential remodelers71
- Landscaping services36
- Excavation and site preparation contractors25
- Roofing contractors21
- Pest control companies21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the plan comes together in McAllen
We spend the first month finding where calls leak, then fix that before adding reach.
1
Start with your call log
We look at the calls and jobs you already win, then trace the ones that never reached you: a slow page, an unanswered phone, a listing with the wrong hours.
2
Make the website earn the call
Your website gets the finished photos, the service list and the tap-to-call button, because every other channel sends people there.
3
Open a page per trade and area
Search pages go up for the work you want more of, and for the nearby cities your crews already drive to.
4
Keep the phone answered
The AI receptionist answers every call, and custom automation handles the follow-up text and the review request.
Documented client work
A Gulf Coast glass company that hired Lithium for three services
Dixie Glass has served the Mississippi Gulf Coast since 1946, and Lithium built its website, ran its SEO and managed its Google Ads; the card shows what that combined work produced. Drake Snodgrass, who owns Drake's 7 Dees, a garden center, gives the quote beside it.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAcross South Texas
Marketing pages for the cities around McAllen
If your crews already cross into Edinburg, Brownsville, Laredo or Corpus Christi, give each market its own page and say so in the ads before you spend there. The four city links sit below, and the Texas page leads to the rest.
Pricing
What a McAllen marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What McAllen owners ask before signing
Still curious?
Call (503) 766-5964 or email [email protected].
What does adding a second service do to the price?
Nothing is bundled into one fee. The price block above lists each published price, and you choose which services to start with. SEO moves with the number of service and area pages you need, the Google Ads fee is set against your ad spend, channels and landing pages, and a bigger website costs more when it needs more pages or integrations.
What happens to our current website and Google profile?
The parts that work stay. Pages that earn calls keep their addresses, the Google profile keeps its reviews and history, and the slow or unclear parts get rebuilt. Nothing goes live until the redirects are checked.
How do video calls work for a business in McAllen?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and every client works by video. A co-founder takes the first call, your account manager handles the week to week, and designs, pages and reports get reviewed on screen.
How will we know the plan is working?
Your report shows the calls and leads each channel produced, and the Google Ads report adds cost per lead. We read it with you and set the next month's work from what it shows.
Do you work with trades outside plumbing and HVAC?
Yes. The county chart above covers roofers, remodelers, home builders, landscapers, electrical contractors and pest control companies, and each one has an industry page linked from the trades section. The plan has the same shape for every trade; the pages and the offer change with the work you sell.
Free action plan
Build a McAllen plan from your last ten calls
Start with the jobs you want more of, and share the site and the Google profile. A co-founder will put the four services in order during a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ