FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Fayetteville, Arkansas
Google Ads for Fayetteville service businesses, measured in calls and cost per lead.
An average click on “hvac repair fayetteville ar” costs $63.78, so Fayetteville campaigns start with call tracking and a published management fee.
- Calls and forms tracked to the keyword
- A landing page per service sold
- Budget moved to the busiest weeks
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Click costs here
Where a Fayetteville ad budget goes furthest
A click that costs $63.78 and cannot be tied to a call is a guess, and at that price guessing gets expensive. Lithium Marketing puts the tracking in before the budget moves, so each call and form in a Fayetteville campaign carries the keyword and the ad behind it.
The click prices differ by trade, and so does the plan. A click on “roofing company fayetteville ar” averages $50.89, while “landscaping fayetteville ar” averages $5.15, so a landscaper can test Google Ads on a modest budget while a roofer needs a landing page and a tight list of negative keywords before spending much.
The ads and the map
What Fayetteville searchers see before your ad
The “plumber fayetteville ar” page we checked carried no paid ads, and the Map Pack held the top. That is one reading, since ad slots shift with the day and the budget. It still shows where the first screen goes, so the profile has to be in order before paid clicks can add anything.
Trade searches carry the demand: “roofing company fayetteville ar” draws about 90 searches a month, and each one deserves a page that answers it. A landing page that repeats the search, shows a finished roof and asks for the address and the problem beats a page that sends everyone to the same contact form.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency fayetteville ar | under 10 | not reported |
| ppc agency fayetteville ar | under 10 | not reported |
| ppc management fayetteville ar | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair fayetteville ar | 70 | $63.78 |
| roofing company fayetteville ar | 90 | $50.89 |
| plumber fayetteville ar | 480 | $37.80 |
| electrician fayetteville ar | 140 | $22.27 |
| pest control fayetteville ar | 260 | $21.35 |
| garage door repair fayetteville ar | 140 | $20.90 |
| landscaping fayetteville ar | 210 | $5.15 |
| water damage restoration fayetteville ar | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 445 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber fayetteville ar”, as Google showed it to a searcher located in Fayetteville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Fayetteville market
Plan the year around your own call history
Fayetteville's rain arrives in a bimodal pattern, wet in spring and fall, and the highest rainfall comes in May. If your call history shows a spring or fall peak, weight the budget toward the weeks before it; if the work is outdoors and summer-heavy, the hot months are where the spend belongs.
The Fayetteville-Springdale-Rogers metro area holds 622,177 people, and a customer in Springdale or Rogers types a different city name into the same search. Run a campaign per city with a landing page for each, and the ad copy names the city the customer typed.
- residents (2025 estimate)
- 106,623
- residents (2025 estimate)
- population change, 2020 to 2025
- +13.1%
- population change, 2020 to 2025
- housing units
- 45,303
- housing units
- of occupied homes owner-occupied
- 41.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 24.6%
- of homes built before 1980
- median home value
- $349,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washington County
Which trades pay most for a Fayetteville click
Pest control pulls about 260 searches a month at $21.35 a click, enough demand to justify a page behind each treatment.
Electrical work sits at 140 searches a month and $22.27 a click, with 65 electrical contractors in the county, so the ad copy has to separate you from the company on the next street. Landscaping runs the other way: 210 searches a month at $5.15 a click, which leaves room to test a campaign before committing a season's budget.
County Business Patterns
Trade and home service businesses in Washington County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors111
- Landscaping services94
- New home builders81
- Residential remodelers75
- Electrical contractors65
- Excavation and site preparation contractors28
- Roofing contractors22
- Painting contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
From an empty account to daily bids
Tracking goes on before the budget changes, and the weekly rhythm follows the work you can take.
1
Open the account and read its history
We start inside the account you already run: which campaigns produced calls, which search terms only spent money, and where last month's budget went.
2
Put a source on every contact
Call tracking, GA4 and conversion tags are installed before the first new bid, so a call or form arrives with the search term and ad that caused it.
3
Build one route per service
Each service you want more of gets its own campaign and landing page, and search terms that never produce work are excluded from the start.
4
Tune daily, then weekly
Bids and search terms get daily checks through the first 30 days, then a weekly review that follows the busy and slow weeks in your calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
F&W Fence Co.: ads, site and search on one card
The quote comes from Kevin Atiyeh, of the carpet and rug business Atiyeh Bros. The figures belong to F&W Fence Co., a fence contractor whose Google Ads, SEO and new website all came from Lithium.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Fayetteville
Campaigns that cross into the next city
Splitting a budget across two cities is a decision the numbers should make, so the PPC pages for Springdale, Rogers and Fort Smith carry their own click costs, and so do those for Springfield in Missouri, Tulsa and Broken Arrow in Oklahoma. The Arkansas page carries the rest of the state.
Published price
PPC fees and ad spend for Fayetteville businesses
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What owners ask before they fund a campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How much should I set aside for ad spend?
Start from what a booked job is worth to you and work backwards. A trade with expensive clicks needs enough budget to buy several calls before the data means anything; in landscaping, a small test can show a pattern. We pick the opening number together and move it once the tracking has real costs in it.
When do the calls start?
The first week of a campaign normally brings calls, provided the tracking is live before launch. After that the account gets daily attention for 30 days while the wasteful search terms come out and the budget moves toward the jobs that book.
Do you run ads on anything besides Google?
Microsoft Ads and Meta ads on Facebook and Instagram are both managed by Lithium. Adding one is a budget question: if your buyers already sit on Facebook, or a Google click in your trade costs more than the job can carry, a second channel gets tested once the tracking can say what it returned.
What shows up in the monthly report?
Calls, forms, leads and cost per lead, broken out by campaign and by search term. You can see which campaigns produced calls and which spent without one, and the next month's budget moves toward the campaigns that did.
How do you stop the budget going to the wrong searches?
Negative keyword lists, tight match types and a weekly read of the search terms report. Anything that spent money without producing a call or a form gets excluded, and the budget it was using goes to the terms that did produce one.
Free action plan
Get your Fayetteville ad budget pointed at the right jobs
Bring your trade, the months you dread and the value of one booked job. Then a co-founder can price the clicks for your work in this city and set the spend for the slow month, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ