FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Fort Wayne, Indiana
A digital marketing agency helping Fort Wayne service businesses win more work.
A Fort Wayne service business can buy the website, the search work, the ads and the phone line as one plan, priced up front.
- One plan from search to answered call
- Prices published before work starts
- Work judged on calls and booked jobs
Google searches each month
What Fort Wayne searches for, by service
400
searches a month
- Web design270
- SEO70
- Digital marketing60
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap that costs you jobs
What a Fort Wayne marketing plan should cover
A Fort Wayne customer who finds you on Google should be able to call and book without hitting a dead end. Lithium Marketing handles the website, the search work, the ads and the phone, so those pieces do not sit with four different vendors. The Fort Wayne metro area holds 466,258 people, and the businesses serving them range from a one-truck excavator to a remodeler with a waiting list.
The four services fix different problems, and one of them is usually the bottleneck. A plumber whose line rings while the crew is under a sink needs the receptionist first. A remodeler whose site shows three photographs needs the website. We find the step where the customer stops before you pay for another channel.
Choose the work you need
Four ways to put Fort Wayne marketing money to work
Each service fixes a different leak. Start with the one that is costing you the most jobs right now.
Search work for the jobs you sellA page for each service, a Google Business Profile that matches it and review requests a customer can finish in a minute.Learn more A site that answers the estimate questionPhotographs of finished work, the services in plain language and a form a homeowner can finish on a phone.Learn more Paid campaigns with a tracked callOne page per job you bid on, every call traced to its keyword, and spend that follows booked work.Learn more A phone line that always answersEvery call gets answered, jobs get booked and a caller can reach your team; custom automation is scoped on its own for the follow-up.Learn more
Where the searches go
Fort Wayne searches for the trades, not for an agency
Searches naming Fort Wayne cluster around the work itself. “Landscaping fort wayne” draws about 880 searches a month, while “marketing agency fort wayne” gets 30. The customer is looking for the job, not for somebody to run their ads, so the plan has to meet them at the trade search and hand them a page that answers the job question.
That gap shapes the budget. Most of the work goes into service pages that match a search, then the profile and the reviews behind it, which decide whether the listing or the page earns the click. Paid campaigns run beside them when you need calls sooner than search can earn them.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency fort wayne | 30 | $10.43 |
| digital marketing fort wayne | 20 | $11.27 |
| digital marketing agency fort wayne | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair fort wayne | 720 | $53.14 |
| plumber fort wayne | 480 | $36.36 |
| water damage restoration fort wayne | 40 | $28.57 |
| roofing company fort wayne | 880 | $21.91 |
| pest control fort wayne | 880 | $16.03 |
| electrician fort wayne | 480 | $12.27 |
| landscaping fort wayne | 880 | $4.79 |
| hvac repair fort wayne | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 104 to 3,000 Google reviews each
- Directories in the top 10
- Facebook, Houzz, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber fort wayne”, as Google showed it to a searcher located in Fort Wayne. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Fort Wayne market
A growing city split into four quadrants
Fort Wayne added 4.3% to its population between 2020 and 2025, so there are more people in the city than there were five years ago. Fort Wayne sits 18 miles from the Ohio border and 50 miles south of the Michigan line, so a service area can cross into Ohio or Michigan. A website has to explain the service, the area and the estimate to a customer who has not hired you before.
The city is also split into four unofficial quadrants, northeast, northwest, southeast and southwest. Naming the quadrant your crews cover on a service page, and matching it to the neighborhoods you already work in, makes the page read like it came from a business down the street.
- residents (2025 estimate)
- 275,203
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.3%
- population change, 2020 to 2025
- housing units
- 118,657
- housing units
- of occupied homes owner-occupied
- 61.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.6%
- of homes built before 1980
- median home value
- $188,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades around you
Who you are up against in Allen County
Allen County has 155 residential remodelers and 112 new home builders, two crowded fields where a homeowner has plenty of names to compare. On a kitchen or an addition page, the scope, the photographs and the estimate process do more selling than a claim about quality.
Landscaping has more establishments than any other trade group in Allen County, at 157. If that is your trade, a homeowner can find any of those 157 names for the same search, so a page for maintenance and a separate one for installation keeps a homeowner from sorting through services they do not want.
County Business Patterns
Trade and home service businesses in Allen County
Establishments by industry, 2023
- Landscaping services157
- Residential remodelers155
- Plumbing, heating and air-conditioning contractors136
- New home builders112
- Electrical contractors88
- Roofing contractors48
- Excavation and site preparation contractors41
- Painting contractors38
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
What happens first
The four stages of a Fort Wayne plan
One measured step at a time, starting with the calls you already get.
1
Measure where the jobs come from
Call and form tracking goes on the site, and the first report shows which Fort Wayne jobs arrived from the profile, the ads or organic search.
2
Repair what slows the page down
A page that loads slowly on a phone loses the visitor before the offer appears, so speed and the tap-to-call link get fixed before traffic.
3
Build the search work by service
We build a page for every service you want to sell and a profile that matches each one, then run paid campaigns for the jobs that cannot wait.
4
Answer the calls the work creates
Every call gets answered and booked where the calendar allows, and custom automation takes the follow-up texts and review requests off your desk.
Proof
What a fence company’s full program produced
F&W Fence Co., a fence contractor, bought a new website, SEO and Google Ads from Lithium, and the card shows what the three produced together. Marc Rickabaugh of Rickabaugh Construction is quoted beside it.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Fort Wayne
Marketing for the cities near the state lines
The city pages below cover South Bend, Fishers and Carmel in Indiana, Toledo and Dayton in Ohio and Clinton in Michigan. The Indiana page collects the cities across the rest of the state.
Pricing
What a Fort Wayne plan costs, line by line
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to settle before you choose a plan
Still curious?
Call (503) 766-5964 or email [email protected].
What if the website is fine and only the phone is a problem?
Then start with the phone, since a site that already explains the work does not need a rebuild to stop losing calls. The receptionist can be answering within days, and the first month of tracking shows whether the site or the search work is the next limit.
How is a plan priced when I choose two services?
Each service carries its own line on the proposal, so a two-service plan is two numbers, not a bundle with the math hidden. The search work scales with the number of services and areas you want covered, the ad fee scales with spend and landing pages, and a website is a fixed project quote. You see the whole page before you agree.
How do you work with an owner in Fort Wayne?
A Fort Wayne owner never has to leave town to work with us. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video, and email and phone cover the week to week.
What commitment does the plan require?
Most work starts on a six-month agreement, then continues month to month with 30 days’ notice. Website work is a defined project, the AI receptionist has no contract at all, and custom automation is scoped on its own after a free call.
Is a two-person shop big enough for this?
A small crew can be the best fit, because the work is priced against what a booked job is worth, not the size of the company. We look at how many extra jobs you can deliver and which service is closest to producing them. If the answer is one service and a modest budget, that is what the plan will say.
Free action plan
Map the next marketing move for your Fort Wayne business
Bring the job you most want more of and the number it is worth. On a short video call, a co-founder will sort out whether the fix belongs in the site, the search work, the ads or the phone, and what each would take.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ