PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Dayton, Ohio
One marketing plan for Dayton service businesses, from the website to the phone line.
Dayton service businesses get the website, the search work, the ads and the phone answering from one team, with prices published before the first call.
- Website, SEO, ads and phones in one plan
- Call tracking on every channel
- Published prices before you start
Google searches each month
What Dayton searches for, by service
250
searches a month
- Web design170
- SEO50
- Digital marketing30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
What a Dayton service business should hand one team
A website, a Google Business Profile, an ad account and a phone line are four separate jobs, and in a small company they often sit with four different people. Lithium Marketing runs them as one plan, and in Montgomery County, where 146 landscaping services and 140 plumbing, heating and air-conditioning contractors compete for the same customers, the plan has to give a customer a reason to call one business.
The searches show where that competition sits. About 1,900 searches a month name "plumber dayton", and the Map Pack takes the top of that page before a website gets a look. A plan that ignores that page misses the customer who is already holding a phone.
The four services
Four services, in the order your calls justify
Every card below opens the Dayton page for that service. Read the one that matches your biggest gap first, and add the others when the numbers earn it.
SEO in DaytonService pages for the work you want, a profile that matches them and a review request after every finished job.Learn more Web design in DaytonA WordPress site you own, fast on a phone, with your finished jobs where a customer decides.Learn more PPC in DaytonAds aimed at the jobs your crews can take, with each call tagged to the search that produced it.Learn more AI receptionist in DaytonA phone line that never goes to voicemail, with booking, texts and transfers built in.Learn more
Search in Dayton
What Dayton searches say about your budget
Trade searches in Dayton are big enough to plan around: about 880 a month for "pest control dayton", 590 for "landscaping dayton" and 390 for "electrician dayton". Each of those services earns its own page, because one page listing everything cannot match three different searches.
The agency searches are thinner: about 30 searches a month name Dayton and a marketing agency. That is why the plan is built around the trades you serve, and why a page that names a service matters more than the page that names the agency.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency dayton | 10 | not reported |
| digital marketing dayton | 10 | not reported |
| marketing agency dayton | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair dayton | 90 | $55.83 |
| garage door repair dayton | 590 | $46.31 |
| water damage restoration dayton | 90 | $33.59 |
| plumber dayton | 1,900 | $33.28 |
| pest control dayton | 880 | $30.60 |
| roofing company dayton | 1,900 | $30.10 |
| electrician dayton | 390 | $7.77 |
| landscaping dayton | 590 | $4.66 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 1,400 to 4,000 Google reviews each
- Directories in the top 10
- MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dayton”, as Google showed it to a searcher located in Dayton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dayton market
Who calls in Dayton, and what the houses need
85.4% of Dayton's homes were built before 1980, so a page built around repairs and replacements speaks to the houses your crews walk into. If that is the work you want more of, the service pages should say so before a customer has to ask.
48.4% of Dayton's occupied homes are owner-occupied, so the person who calls may be a tenant, a landlord or a property manager. Whoever answers the phone should know which one is calling before quoting a visit.
- residents (2025 estimate)
- 136,688
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.7%
- population change, 2020 to 2025
- housing units
- 70,335
- housing units
- of occupied homes owner-occupied
- 48.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.4%
- of homes built before 1980
- median home value
- $100,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Montgomery County
Where Dayton's trade counts change the plan
Montgomery County has 114 residential remodelers and 86 electrical contractors, and both sell work that a customer researches for a while. A remodeler needs full project galleries and a page per project type; an electrician needs a page for each job it sells, from panel work to EV chargers.
The smaller fields tell a different story. Montgomery County has 38 roofing contractors and 33 painting contractors, and a roof or a paint job is a purchase a homeowner thinks about for weeks. Pages that show finished work and explain what the job includes do more than a page that lists services.
County Business Patterns
Trade and home service businesses in Montgomery County
Establishments by industry, 2023
- Landscaping services146
- Plumbing, heating and air-conditioning contractors140
- Residential remodelers114
- Electrical contractors86
- Roofing contractors38
- Painting contractors33
- New home builders23
- Excavation and site preparation contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Dayton plan follows
Nothing gets recommended until we can see where your calls come from today.
1
Measure before you spend
Call and form tracking goes onto the site, the profile and any ads already running, so you can see which channel produced each call.
2
Fix the page a caller lands on
A slow page or a hidden phone number gets rebuilt before more traffic is pointed at it.
3
Write for the trades you sell
SEO adds a page for each service with search volume, and Google Ads covers the jobs you need sooner.
4
Pick up every call
The AI receptionist answers what the other three produce, and custom automation can handle follow-up texts and review requests.
Proof
A plumbing case that used all three services
Sarkinen Plumbing is a Portland-area plumber that hired Lithium for a website, SEO and Google Ads, and the card's figures come from that combined work. Dave Turin of Dozer Dave recommends co-founder DJ Van Zanten in the quote beside it.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Dayton
The towns around Dayton, one page each
Dayton's neighbors sit in Ohio, Kentucky and Indiana, so the same plan has to work across state lines. The pills below open the plan for each city, and the Ohio page at the end gathers the rest of the state.
Pricing
Published prices for Dayton service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Dayton owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
What does a Dayton marketing plan cost each month?
The total is whatever combination you choose, and there is no package to work around. A website is quoted as a project, SEO runs as a monthly retainer, Google Ads management is a fee on top of ad spend, and the AI receptionist has no contract. The block above lists what each service costs.
How long before the phone rings more?
Clean technical work usually shows up inside the first 30 days. Local and long-tail rankings take longer, typically 60 to 90 days, and revenue tends to build from month four. The monthly report counts calls and leads from day one, so the trend is visible before the rankings move.
What if we only want one of the four?
That is a normal place to start. Pick the service that fixes your biggest gap, run it long enough to see calls, then add the next one when the reporting supports it. Every service feeds the same call tracking, so the numbers stay comparable.
How does a Portland team handle marketing for a Dayton business?
The work is remote by design. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle; we meet every client by video, so nothing about your plan depends on where the business sits. The first call happens on video too, and the plan that comes out of it is free.
What do you need from me to start?
Your website, the services you want more of and the cities you cover. If you have call records or a year of job history, send those too, because they show which services carry the business. The first call goes through all of it with a co-founder.
Free action plan
Ask for a free plan built on your own call numbers
Send your website, your service list and whatever call records you have. On a short video call, a co-founder will show where the work comes from now and put the four services in an order you can budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ