Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Gainesville, Florida
Gainesville marketing services that put the site, search, ads and phones in one plan.
A Gainesville service business can start with one service or hand over the site, search, ads and phones as one plan.
- Site, search, ads and phones together
- Calls traced back to their source
- Published prices, set before work
Google searches each month
What Gainesville searches for, by service
950
searches a month
- Web design780
- Digital marketing90
- SEO80
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a plan starts
Marketing services arranged around Gainesville calls
Alachua County lists 6,721 business establishments, and the ones that win the call are usually the ones a customer can find, understand and reach in a few seconds. Lithium Marketing handles the website, the search work, the Google Ads and the phone line for service businesses in Gainesville, and sets the order so the weakest link gets fixed first. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
The plan starts with tracking, because a site, an ad campaign and a phone line only add up when the same call shows up in all three reports. From there the work follows whatever is leaking: the page, the Google profile, the budget or the phone.
The four services
Where each service fits in a Gainesville plan
Pick the one that fixes the weakest link first; the other three can wait until the calls justify them.
Search pages for Gainesville tradesPages for the services you sell and the parts of Alachua County you cover, plus a profile that answers the search.Learn more A website built for a phonePhotos of finished jobs, a form that works and a domain registered to you, on a site you can edit.Learn more Google Ads on your busiest jobsCampaigns aimed at the work you want, with every call tied back to the search that paid for it.Learn more A phone line that answersReception that picks up at any hour, books what fits and passes a caller to your team. Custom automation is scoped separately.Learn more
Search demand in Gainesville
What a Gainesville customer types before calling
Searches for “plumber gainesville” run 2,900 a month, which is enough demand to justify a page of its own, not one line on a general list. Landscaping is the crowded end: 116 landscaping companies in Alachua County compete for “landscaping gainesville”, which brings 480 searches a month, so that page has to separate you from the rest.
The results page for “plumber gainesville” starts with the Map Pack, and no paid ads showed when we checked, so the free listings held the first screen. Profile, reviews, site and an answered phone decide which one a customer taps.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing gainesville | 40 | not reported |
| marketing agency gainesville | 40 | $62.01 |
| digital marketing agency gainesville | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair gainesville | 260 | $33.30 |
| roofing company gainesville | 320 | $22.34 |
| pest control gainesville | 880 | $18.41 |
| plumber gainesville | 2,900 | $12.15 |
| electrician gainesville | 590 | $8.74 |
| landscaping gainesville | 480 | $6.55 |
| hvac repair gainesville | 10 | not reported |
| water damage restoration gainesville | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 454 to 1,100 Google reviews each
- Directories in the top 10
- Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber gainesville”, as Google showed it to a searcher located in Gainesville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local market
Who calls in a university city
Alachua County’s owner-occupied share is 54.1%, so the housing a contractor serves here is not one market: landlords, property managers and owner-occupants are all part of it, and each wants a different first question answered.
Gainesville is home to the University of Florida, and the Gainesville metro area holds 359,036 people. A business that advertises only inside the city limits leaves the students, staff and commuters who live outside them to someone else.
- residents (2025 estimate)
- 148,671
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.3%
- population change, 2020 to 2025
- housing units
- 66,114
- housing units
- of occupied homes owner-occupied
- 37.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 44%
- of homes built before 1980
- median home value
- $247,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
What the county’s trade counts say about your pages
Plumbing, heating and air-conditioning contractors number 81 in Alachua County, and 76 new home builders sit close behind. Fields that size reward a page for each service you sell, because the broad term is where every competitor shows up.
Roofing contractors number 22 in Alachua County, and a roofer’s clearest path is a page per service, from repairs to a full replacement, with finished roofs and customer reviews on each one.
County Business Patterns
Trade and home service businesses in Alachua County
Establishments by industry, 2023
- Landscaping services116
- Plumbing, heating and air-conditioning contractors81
- Residential remodelers78
- New home builders76
- Electrical contractors53
- Painting contractors36
- Pest control companies25
- Roofing contractors22
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Gainesville plan follows
Tracking goes in first, because every later choice depends on knowing which calls came from where.
1
Put a number on every call
The site, the Google profile and any ads running now get the same tracking, so a call can be traced to the page or the click that caused it.
2
Find the one leak
The first report shows whether the loss is a slow site, a thin profile, a budget spent on the wrong search or a phone nobody answers.
3
Fix that before adding anything
The report picks the work: a rebuild, search pages or a campaign. Four services at once is not the offer.
4
Catch the calls outside the crew’s day
Once calls are counted, the AI receptionist answers every call, and custom automation takes the follow-up texts and review requests.
Proof
A Portland glass company’s three-service work
Town & Country Glass is the case on the card. The Portland commercial glass company brought Lithium in for a website, SEO and Google Ads, and the numbers below come from that work. Matt Johnson, who supplies the quote, is speaking from his time running On-Target Landscape.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Gainesville
A service area that reaches past the city line
The nearby cities each have a page here: Jacksonville, Palm Coast, Spring Hill, Deltona, Orlando and Lakeland. Each shows what businesses there search for, so use them to decide which towns your own site should cover, and the Florida page carries the rest of the state.
Pricing
What a Gainesville marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Gainesville owners ask first
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should we pay for first?
Start with the service that is losing you the most jobs right now. If nobody picks up when a crew is on a job, start with the phone line. If the site crawls on a phone, start there. If the work and the site are both fine, the search pages come first.
Can we add a service partway through the year?
Each service is priced on its own, so you can start with the site and add SEO or Google Ads when the first numbers justify it. The tracking is shared, so anything added later is measured the same way as the work already running.
Who owns the website and the ad account?
You do. The domain, the hosting, the WordPress install, the content and the Google Ads account sit in your name, so the work stays yours if the plan changes.
How soon should we expect anything to move?
Technical fixes usually land inside 30 days. Local and long-tail rankings typically take 60 to 90 days, and revenue tends to compound from month four. The monthly report counts calls from the start, so the trend shows before the rankings settle.
What do you need from us to start?
Your service list, the towns you cover, access to the site and the Google profile, and a year of call history if you keep one. A co-founder goes through all of it on the first video call and sets the order from there.
Free action plan
Get a free plan for your Gainesville business
Tell us where the calls leak today, and a co-founder will name the first service to fix on a short video call. Send your site and the towns you cover.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ