Local SEO that earns Iowa City service businesses more calls.

The range above covers most local retainers. Where you land depends on how many trades and towns you want covered, how much of your site needs rewriting, and how far behind the profile and listings are. A single-trade shop with a clean site sits at the low end; a multi-city remodeler with a thin site sits higher. You get the number before work starts.

The technical work usually shows results inside 30 days. Local and long-tail rankings typically need 60 to 90 days, and revenue tends to build from month four. Calls and leads are counted from day one, so the trend shows up before the rankings do.

The order in the Map Pack is Google’s call, and no agency can sell you a position in it. What we control is the material it reads: services listed correctly, pages that answer the search and listings that match. We guarantee that work and then show you the calls and leads it produced, along with where the pages moved.

Yes. A service business does not need a building in the city it serves. Area pages, a profile service area that matches your routes and a page for each town you visit are how you show up there. We build them around the places you go, so the site does not promise coverage you cannot keep.

AI search is not a separate line item; it is part of the retainer. The work is mostly clean material: sections that answer a question in their first sentence, schema around the services and one set of business details repeated everywhere. That helps Google’s AI answers and tools like ChatGPT read the business correctly. An AI mention is not something anyone can promise, so the monthly report stays with calls and leads.