PPC management that spends an Iowa City budget on the right jobs.

Enough to buy calls at a price the work can cover. A garage door company in Iowa City at $15.46 a click needs a different budget from a landscaper in a cheaper trade. We start from your trade’s click cost, the jobs you can staff and what a lead is worth, then set a number you can test for a month before scaling.

Initial results typically show in the first week, once tracking is live and the campaigns are pointed at the right searches. The first 30 days get daily changes, then weekly reviews. A new account usually needs that first month to learn which terms produce calls before the budget settles.

You do. Lithium guarantees the account is in your name, with your billing and your history, so the campaign data stays with you if you ever leave. We work inside your account, not on our side.

Google is the first channel for most trades. Microsoft and Meta ads, on Facebook and Instagram, make sense when your buyers already spend time there or your Google click costs climb past what a job returns. We test one channel at a time and keep it only if the lead cost holds.

Calls, leads and cost per lead by campaign, plus what you spent and which pages produced the leads. The search terms sit alongside as campaign data, so you can see what the ads matched. If you mark which leads turned into work, the next month’s budget follows that.