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SEO in Ankeny, Iowa

SEO for Ankeny service businesses that turns searches into more calls.

Ankeny service businesses get SEO built around the Google Business Profile, because the Map Pack came first on the “plumber ankeny” page we checked.

  • One page per service you offer
  • Profile categories set per service
  • Reviews asked for after the job
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Local SEO in Ankeny

What earns an Ankeny business a call from search

Local SEO for an Ankeny service business starts with the Google Business Profile, because the map is the first thing Google shows for “plumber ankeny”. Lithium Marketing builds the profile, the service pages and the review requests around it, then reports the calls and leads they produce.

Three plumbing listings carried 333, 85 and 44 Google reviews in that map, and Facebook, MapQuest and Yelp all held top-10 spots below them. Google decides that order and it can change, so the work also goes into the organic results: a page for every service on your list, written for the words Ankeny customers use.

The Ankeny market

Newer housing, older repairs and the pages to match

Ankeny’s housing is newer than Polk County’s overall: 18.8% of city homes were built before 1980, against 48.5% countywide. A newer house still needs a roof, a furnace and a water heater, so repair and replacement pages come first; the older homes around them need their own pages for the repairs an older house brings.

Ankeny covers 32.655 square miles of land, and one page will not cover it. A page for the parts of town a crew works, plus one for each nearby city it serves, gives a customer who names their own part of town somewhere to land.

residents (2025 estimate)
77,833
residents (2025 estimate)
population change, 2020 to 2025
+14.3%
population change, 2020 to 2025
housing units
29,781
housing units
of occupied homes owner-occupied
71.3%
of occupied homes owner-occupied
of homes built before 1980
18.8%
of homes built before 1980
median home value
$331,000
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Polk County

Two large fields, one profile category each

Polk County counts 141 plumbing, heating and air-conditioning contractors and 178 residential remodelers. Both are large fields, so each one needs a profile category that matches the work and a service page for every job a crew takes on.

The other trades are smaller. In Polk County, a septic company is one of 5 and a glass and glazing contractor is one of 20, so neither should spread a site across every trade. One page per service, a profile with the right category and reviews from finished jobs carry more weight than a long list of everything the business could do.

County Business Patterns

Trade and home service businesses in Polk County

Establishments by industry, 2023

  • Landscaping services
    182
  • Residential remodelers
    178
  • Plumbing, heating and air-conditioning contractors
    141
  • Electrical contractors
    114
  • New home builders
    94
  • Roofing contractors
    63
  • Painting contractors
    60
  • Excavation and site preparation contractors
    58

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The SEO retainer

What the SEO retainer does in Ankeny

Each month follows the same order: unblock the site, add the pages, then earn the links that carry them.

1

Clear the crawl first

Broken links, slow templates and crawl errors are the work that usually moves inside 30 days, so they go before anything new is written.

2

Make the profile complete

Services, service areas and fresh photos get added, and the ask for a review goes out as each job closes.

3

Write the pages Ankeny searches

One page for each service you want to grow, and one for each nearby city where the crew works.

4

Match the listings, then earn links

The website, the profile and the listings on Yelp, Facebook and MapQuest say the same thing about your name, phone and services, and the links we earn point at the pages that bring calls.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

Proof from a garden center

A garden center that ran the site, the SEO and the Google Ads with Lithium

Drake’s 7 Dees runs a garden center. The website Lithium built for it, the SEO and the Google Ads are all behind the numbers on the card. Nathan Boos, who runs Hillsview Building, adds his view of the team in the quote that follows.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Around Ankeny

SEO for the cities around Ankeny

Des Moines, Cedar Rapids and Iowa City each carry their own search figures on their pages, and Bellevue and Omaha in Nebraska do the same. A city’s own page is the quickest way to see whether it deserves service pages on your site, and the Iowa page lists everything.

Published price

Where an Ankeny SEO retainer lands

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

Ankeny SEO questions before you commit

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What decides where an Ankeny retainer lands in the range?

Four things move the number: the services you sell, the pages the site needs, the size of the service area and what a job is worth to you. A one-location plumber chasing repair calls needs less each month than a company selling several high-value services across Polk County, which needs more pages, more profile work and more links.

How soon do the calls follow?

Expect the technical fixes to show inside 30 days, local rankings to take 60 to 90 days and revenue to compound from month four. Calls and leads are counted from the first report, so the phone tells you whether the work is landing before the rankings do.

Do we need a page for every Ankeny neighborhood?

Not at first. Start with one page per service and one for Ankeny, then add cities like Des Moines or Cedar Rapids when the calls justify them. Neighborhood pages come after that, once the service pages are bringing in work.

Can you promise a spot in the Map Pack?

The map order is Google’s to set, and it moves. Lithium builds the profile, the service pages, the listings and the review requests that put a business in the running, and the monthly report shows what came of it. What we guarantee is the work.

What does AI search optimization add to the retainer?

It sits inside the retainer, not on a separate invoice. The pages answer a question in their first sentence, the markup tells a machine what each page is about, and the business details read the same on the website, the profile and every listing. That makes the business easier to quote correctly; it does not buy a mention in ChatGPT or an AI Overview, and the report stays on calls and leads.

Free action plan

Ask for a free Ankeny SEO plan, page by page

Send your website, the services that should bring more calls and the towns you cover. On a short video call, a co-founder will go through the pages and profile work worth doing first and explain how the retainer is scoped.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan