Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Ankeny, Iowa
Ankeny service businesses get SEO built around the Google Business Profile, because the Map Pack came first on the “plumber ankeny” page we checked.

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Local SEO in Ankeny
Local SEO for an Ankeny service business starts with the Google Business Profile, because the map is the first thing Google shows for “plumber ankeny”. Lithium Marketing builds the profile, the service pages and the review requests around it, then reports the calls and leads they produce.
Three plumbing listings carried 333, 85 and 44 Google reviews in that map, and Facebook, MapQuest and Yelp all held top-10 spots below them. Google decides that order and it can change, so the work also goes into the organic results: a page for every service on your list, written for the words Ankeny customers use.
What Ankeny searches cost
The searches that carry a price in Ankeny name the trade: “electrician ankeny” drew 170 searches a month at an average of $26.70, and “pest control ankeny” drew 210 at $12.55. An SEO plan is built around those service searches, with a page for each one you want to win.
Polk County has 114 electrical contractors, 63 roofing contractors and 60 painting contractors. Splitting your work into one page per job gives Google a page to match to each search, which one catch-all services page cannot do.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency ankeny | under 10 | not reported |
| seo company ankeny | under 10 | not reported |
| seo services ankeny | under 10 | not reported |
| seo ankeny | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber ankeny”, as Google showed it to a searcher located in Ankeny. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ankeny market
Ankeny’s housing is newer than Polk County’s overall: 18.8% of city homes were built before 1980, against 48.5% countywide. A newer house still needs a roof, a furnace and a water heater, so repair and replacement pages come first; the older homes around them need their own pages for the repairs an older house brings.
Ankeny covers 32.655 square miles of land, and one page will not cover it. A page for the parts of town a crew works, plus one for each nearby city it serves, gives a customer who names their own part of town somewhere to land.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Polk County
Polk County counts 141 plumbing, heating and air-conditioning contractors and 178 residential remodelers. Both are large fields, so each one needs a profile category that matches the work and a service page for every job a crew takes on.
The other trades are smaller. In Polk County, a septic company is one of 5 and a glass and glazing contractor is one of 20, so neither should spread a site across every trade. One page per service, a profile with the right category and reviews from finished jobs carry more weight than a long list of everything the business could do.
County Business Patterns
Trade and home service businesses in Polk County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO retainer
Each month follows the same order: unblock the site, add the pages, then earn the links that carry them.
Broken links, slow templates and crawl errors are the work that usually moves inside 30 days, so they go before anything new is written.
Services, service areas and fresh photos get added, and the ask for a review goes out as each job closes.
One page for each service you want to grow, and one for each nearby city where the crew works.
The website, the profile and the listings on Yelp, Facebook and MapQuest say the same thing about your name, phone and services, and the links we earn point at the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof from a garden center
Drake’s 7 Dees runs a garden center. The website Lithium built for it, the SEO and the Google Ads are all behind the numbers on the card. Nathan Boos, who runs Hillsview Building, adds his view of the team in the quote that follows.
Garden center380%more organic traffic
in one year
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Ankeny
Des Moines, Cedar Rapids and Iowa City each carry their own search figures on their pages, and Bellevue and Omaha in Nebraska do the same. A city’s own page is the quickest way to see whether it deserves service pages on your site, and the Iowa page lists everything.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Four things move the number: the services you sell, the pages the site needs, the size of the service area and what a job is worth to you. A one-location plumber chasing repair calls needs less each month than a company selling several high-value services across Polk County, which needs more pages, more profile work and more links.
Expect the technical fixes to show inside 30 days, local rankings to take 60 to 90 days and revenue to compound from month four. Calls and leads are counted from the first report, so the phone tells you whether the work is landing before the rankings do.
Not at first. Start with one page per service and one for Ankeny, then add cities like Des Moines or Cedar Rapids when the calls justify them. Neighborhood pages come after that, once the service pages are bringing in work.
The map order is Google’s to set, and it moves. Lithium builds the profile, the service pages, the listings and the review requests that put a business in the running, and the monthly report shows what came of it. What we guarantee is the work.
It sits inside the retainer, not on a separate invoice. The pages answer a question in their first sentence, the markup tells a machine what each page is about, and the business details read the same on the website, the profile and every listing. That makes the business easier to quote correctly; it does not buy a mention in ChatGPT or an AI Overview, and the report stays on calls and leads.
Free action plan
Send your website, the services that should bring more calls and the towns you cover. On a short video call, a co-founder will go through the pages and profile work worth doing first and explain how the retainer is scoped.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ