SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Lake Charles, Louisiana
Lake Charles digital marketing built for booked jobs.
A Lake Charles service business gets a written scope, published rates and a monthly report on calls, leads and cost per lead.
- A website built for the call
- Ads and pages for each service
- A phone line answered at night
Google searches each month
What Lake Charles searches for, by service
30
searches a month
- Digital marketing10
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What one Lake Charles plan should cover
Lithium Marketing gives a Lake Charles service business four things that work together: a website, local search, Google Ads and a phone line that answers. The Lake Charles metro area has 244,655 people, and the plan covers that whole metro, beyond the city limits. A customer can find a business in a search, a map listing or a paid ad from anywhere in it.
Searches naming Lake Charles for marketing help total about 10 a month, so a plan built on agency keywords would reach almost no one. The demand sits in the trades: “plumber lake charles” draws about 720 searches a month and “pest control lake charles” draws 590, which is why the work starts with the service pages and listings that match what you sell.
The four services
The four services behind one Lake Charles plan
Pick the service that fixes the loudest problem first. The other three can wait until the calls and leads justify them, and each card opens the Lake Charles page for that work.
SEO in Lake CharlesService pages and a Google Business Profile built around the searches customers already type, with calls and leads reported every month.Learn more Web design in Lake CharlesA fast WordPress site with your real job photos, tap-to-call and a quote form, and the domain stays in your name.Learn more PPC in Lake CharlesCampaigns built around the work you want more of, with call tracking behind every click and wasted search terms cut from the account.Learn more AI receptionist in Lake CharlesFewer calls to voicemail, more jobs on the calendar and a real person when a caller asks, plus custom automation priced separately.Learn more
Search in Lake Charles
What Lake Charles customers type when they need you
Lake Charles customers do not search for an agency. They search for the trade, so the service pages and the Google profile have to name each trade you sell and answer the question that comes with it.
Click prices tell you which of those searches to buy first. “roofing company lake charles” averages $29.43 a click, so the plan has to earn that click with a page and a profile before it spends on ads.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing lake charles | 10 | not reported |
| digital marketing agency lake charles | under 10 | not reported |
| marketing agency lake charles | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company lake charles | 50 | $29.43 |
| pest control lake charles | 590 | $17.85 |
| plumber lake charles | 720 | $17.02 |
| garage door repair lake charles | 90 | $11.58 |
| electrician lake charles | 210 | $9.86 |
| landscaping lake charles | 140 | $2.56 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 174 to 390 Google reviews each
- Directories in the top 10
- Angi, Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber lake charles”, as Google showed it to a searcher located in Lake Charles. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lake Charles market
What the housing numbers say about your site
Lake Charles has 40,742 housing units, and 60.9% of occupied homes are owner-occupied. If the owner signs off on the work, the site should make approval easy: a clear estimate request, a phone number and photos of work like theirs.
Lake Charles homes carry a median value of $214,300, so a site that looks cheap costs more than it saves. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. The plan is built on your call history and your market, and a co-founder goes over it with you on the first call.
- residents (2025 estimate)
- 82,676
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 40,742
- housing units
- of occupied homes owner-occupied
- 60.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.5%
- of homes built before 1980
- median home value
- $214,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Calcasieu Parish
The trade mix in Calcasieu Parish
Calcasieu Parish counts 4,705 establishments across every industry. Of those, 77 are plumbing, heating and air-conditioning contractors, and the parish's landscaping services add 43.
Calcasieu Parish has 15 roofing contractors, so a roofer can put more weight on one strong roof page and a profile that matches it. Plumbing and landscaping have more businesses in the parish, so those trades need a page for each service they sell.
County Business Patterns
Trade and home service businesses in Calcasieu Parish
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors77
- Electrical contractors51
- Residential remodelers43
- Landscaping services43
- New home builders30
- Excavation and site preparation contractors21
- Roofing contractors15
- Pest control companies15
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in for a Lake Charles business
The first job is to find the service that loses you the most work, then fix it before adding another channel.
1
Start with the gap, not the package
We look at your site, your Google profile and how calls are answered, then name the one change that would produce more booked work first.
2
Put the price and scope in writing
You get a written scope and a clear price before work starts: the published rates for the website, SEO, Google Ads and AI receptionist, and a separate quote for custom automation.
3
Give the work one owner
A co-founder runs the strategy call and an account manager handles the day-to-day, so questions do not sit in a queue.
4
Report calls, leads and cost per lead
Every month you see how many calls and leads came in, which service produced them and the cost per lead.
Proof
What website, SEO and ads did for Byers Septic
Byers Septic Service, a septic company, hired Lithium for a website, SEO and Google Ads, and the card shows what that combined work produced. Beside it, Dave Turin of Dozer Dave recommends co-founder DJ Van Zanten.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Lake Charles
Marketing pages for the nearby cities
If work takes you toward the state line, the same service pages exist for Beaumont and Houston in Texas, and Lafayette and Baton Rouge in Louisiana have theirs as well. Pasadena and League City in Texas round out the list, and the Louisiana page links to every city in the state.
Pricing
What a Lake Charles plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Lake Charles owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix first?
Fix the leak that costs the most: calls that ring out, then a site that cannot take a quote on a phone, then search and ads. The first call checks your tracking and listings, prices that first fix and leaves the other three until the work pays for them.
Can we buy one service and add the others later?
Start with the website, SEO, Google Ads or the AI receptionist, then add the others when the numbers support it. Calls and forms land in one tracking setup, so anything you add is measured against the same leads.
How do you report what the work produced?
The monthly report shows calls, leads and cost per lead, and it names the service that produced them. If you mark which leads became booked jobs, the report can follow a lead from the first call to the work.
Can you work with the site and ads we already have?
We keep what already produces calls and change the rest. If the site is sound, the work moves to search or ads; if the site is the problem, it comes first. The first call sorts that out with your tracking and listings.
What do you need from us before the first plan?
Your website address, the services you want more of and the cities or parishes you cover. A few recent job photos help. On the call, a co-founder will ask what a lead is worth to you and which work your crews can take this season.
Free action plan
Map the first fix for your Lake Charles business
Tell us what you sell, where you work and what you want more of. On a short video call, a co-founder will sort the first fix and send you a written plan for it.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ