FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing for Houston trades
A digital marketing agency for Houston trades, measured in booked jobs.
Houston contractors can hand one team their website, SEO, Google Ads and phone answering, and every call gets traced to the channel that produced it.
- One agency for web, search and ads
- A source on every call and form
- Phones answered day and night
Google searches each month
What Houston searches for, by service
9,250
searches a month
- SEO4,100
- Web design2,400
- Digital marketing2,320
- PPC management430
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Houston marketing, start to finish
How one plan covers Houston and the metro around it
Lithium Marketing gives Houston service businesses one plan across four channels, so the site, the search rankings, the ads and the AI receptionist all chase the same booked jobs and report the same calls. The Houston-Pasadena-The Woodlands metro area has 7,904,627 people, and if your crews also take jobs in Pasadena or The Woodlands, every part of the plan should cover those cities by name.
Harris County holds most of Houston, but the city runs into Fort Bend and Montgomery counties as well. County lines never appear in a search for “plumber houston”, so your website, Google Business Profile and ads should all describe one service area, by city and neighborhood, wherever a customer finds you.
Four services, one plan
What each service does for a Houston contractor
Each service has its own price and its own Houston page, linked from the cards below, so you can buy one now and add another later.
Houston SEO and map listingsA page for every service you sell and a Google Business Profile built out so homeowners in the Houston Heights or out past Beltway 8 can find you.Learn more Houston websites you ownA WordPress site in your name, with photos from your own jobs, a page per service and a quote form a homeowner can fill out on a phone.Learn more Houston Google Ads by tradeCampaigns split by service, since a Houston landscaping click costs far less than a plumbing or pest control click, with every call traced to its keyword.Learn more Houston AI phone answeringLithium’s AI receptionist answers around the clock, books routine calls, hands urgent ones to your on-call tech and sends follow-up texts, with custom automation for the rest.Learn more
Searches naming Houston
Big Houston trade searches, and very different click prices
Search volume alone justifies a separate page and ad group for each service you sell: “garage door repair houston” draws about 6,600 a month and “pest control houston” about 5,400. Click prices swing by trade too: the table puts “pest control houston” at $35.19 a click and “roofing company houston” at $14.44, and where your trade sits on that spread tells us how much of your budget belongs in Google Ads and how much in SEO.
The phrase “digital marketing agency houston” gets about 1,000 searches a month. If you found Lithium that way, ask every agency you are comparing the same question: will the monthly report count calls, leads and booked jobs, or only traffic? Lithium’s reports count calls and leads, broken out by the service that produced each one.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency houston | 1,000 | $15.17 |
| marketing agency houston | 1,000 | $12.00 |
| digital marketing houston | 320 | $16.21 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber houston | 6,600 | $35.53 |
| pest control houston | 5,400 | $35.19 |
| garage door repair houston | 6,600 | $31.69 |
| hvac repair houston | 320 | $29.18 |
| electrician houston | 2,400 | $24.51 |
| water damage restoration houston | 1,000 | $21.40 |
| roofing company houston | 3,600 | $14.44 |
| landscaping houston | 1,900 | $6.68 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 115 to 234 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber houston”, as Google showed it to a searcher located in Houston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Houston’s growth
A growing Houston and its business districts
Houston grew 4.2% between 2020 and 2025, to 2,397,315 residents. A household that is new to the city has no regular plumber or electrician yet, so the companies it finds first in search have the first shot at that work.
Houston has also grown several business districts beyond Downtown, including Uptown, Greenway Plaza, Memorial City, the Energy Corridor and Westchase. If you take commercial work, put the districts you serve on your commercial service page and in your ad targeting, so a building or property manager there can see you cover them.
- residents (2025 estimate)
- 2,397,315
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 1,040,576
- housing units
- of occupied homes owner-occupied
- 42.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 47%
- of homes built before 1980
- median home value
- $277,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Harris County’s trades
Harris County’s three biggest charted trades
On the Harris County chart, the two biggest trade groups are plumbing and HVAC, with 1,187 contractors, and residential remodeling, with 885. With that many companies a homeowner could call, the plan puts your reviews and finished jobs in front of searchers at every step: your Google Business Profile, the ad and the page it opens.
Electrical contractors are close behind, at 833 in the county. Electricians sell very different jobs, from service upgrades to generator installs, and each one deserves its own page and, where the job pays well enough, its own ad group.
County Business Patterns
Trade and home service businesses in Harris County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,187
- Residential remodelers885
- Electrical contractors833
- New home builders729
- Landscaping services677
- Roofing contractors301
- Excavation and site preparation contractors233
- Painting contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How it fits together
Putting the four services in order
Each step sets up the next, and the call data decides where the budget goes.
1
Choose the jobs to chase
We start with the services and nearby cities that pay you best, because every page, ad and phone rule gets built around that short list.
2
Get the website ready for traffic
Your site gets a page for each of those services and a call button on every screen, since SEO and Google Ads both send people there.
3
Run ads while SEO builds
SEO gains compound over months, so Google Ads covers the services you need calls for now, and the budget gets revisited once rankings move.
4
Put every call in one report
Calls, forms and AI receptionist bookings land in one monthly report, sorted by the service and city that produced them.
Results from a three-service plan
What a new website, SEO and Google Ads did for F&W Fence Co.
F&W Fence Co., a fence company, had Lithium build its new website and run its SEO and Google Ads, and the card shows what that work produced together. Marc Rickabaugh of Rickabaugh Construction adds his own experience in the quote beside it.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionNearby cities
Houston-area cities with pages of their own
Six nearby Texas cities have marketing pages of their own: Pearland, Pasadena, Sugar Land, League City, The Woodlands and Conroe. Compare their search and trade figures with Houston’s before deciding which ones earn a page on your site, and find every other Texas city under the state link.
Pricing
Lithium’s prices for Houston service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Houston contractors ask about a full marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Lithium is headquartered in Portland. How does it work with a Houston company?
Over video calls, phone and email, the same as every Lithium client, including those near our Portland headquarters. Nothing in the plan depends on being in Houston: it is built from your call tracking, your Google Business Profile and the searches naming Houston, and a co-founder walks you through it on screen.
Can we start with Google Ads and add SEO later?
Yes, and it is a sensible order when you need calls soon. Ad campaigns typically show first results within a week of launch, while local SEO rankings usually need 60 to 90 days to move. Running ads first also lets the call tracking show which services are worth ranking for before SEO starts.
Is a small crew too small for this kind of plan?
No, because you don’t have to buy all four services. A two-truck electrician might need only a better website and the AI receptionist, while a remodeler with a long project list might add SEO and Google Ads. A co-founder looks at your calls and your site on the first video call and tells you what fits your budget.
Is there a long contract?
Most Lithium services start with a six-month agreement and then go month to month, ending with 30 days’ notice. The AI receptionist has no contract at all. Because each service is priced separately, you can drop one or add one without reworking the others.
What should a Houston owner have ready for the first call?
Bring three things: your goals, your average job value and access to your accounts. That means the services and cities you want more work from, a rough figure for what a typical job is worth, and access to whatever you already run, such as your website, Google Business Profile and any ad accounts. If you track calls today, bring last month’s count too.
Free action plan
Find out which service your Houston business should start with
Send a link to your site and tell us which jobs you want more of. A co-founder will compare your current setup with the Houston search and click-cost figures above on a short video call and name the one service to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ