Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
One plan for Pasadena service businesses
One Pasadena marketing plan for the website, search, ads and phone line.
A Pasadena service business gets its website, search, ads and phone answered on one plan, and one report shows which of them produced each call.
- Four services under one plan
- Calls and forms in one report
- Published prices before you start
Google searches each month
What Pasadena searches for, by service
40
searches a month
- SEO30
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the handoff
What one plan has to cover for a Pasadena business
A business can buy a website, search, ads and phone answering from different shops and still have no way to tell which one produced the call. Lithium Marketing puts all four services under one plan, so a search, a click and a phone call land in the same report. The Houston-Pasadena-The Woodlands metro area holds 7,904,627 people, and the customers a Pasadena company can serve do not stop at the city line.
The searches that name Pasadena are not spread evenly. Pasadena searches for SEO take about 30 a month and web design searches take about 10, while the trade searches in the table below run higher. Trade demand carries this market, which is why the plan builds the trade pages first and keeps the agency page as the front door.
What the plan includes
The four services, and what each one fixes
Buy the piece that fixes the problem you can already name, then add the next one when the calls support it. Every card opens the Pasadena page for that service.
Trade pages and a profileA page for each service you sell, written around the Pasadena searches that name it, plus the Google Business Profile and the listings behind the page.Learn more A site you ownA WordPress site with finished Pasadena jobs on the first screen, the number easy to hit, and the domain and content in your name.Learn more Ads with a call logGoogle Ads on the Pasadena trades you want booked sooner, with every call tied to the keyword and the page that earned it.Learn more A phone that answersEvery Pasadena call gets picked up, day or night; the receptionist screens the caller, books the job and hands the phone to your team when someone needs a person.Learn more
Where the demand sits
Trade searches carry the Pasadena market
The trades are where the volume sits. Pest control searches in Pasadena run 260 a month, and each one is a search for a business to call. A page that lists every service you offer cannot answer that, so each trade gets its own page, its own photos and its own quote form.
The map takes the first screen for a search like that. When we checked “plumber pasadena tx”, the map sat above everything else. Its three Pasadena listings carried 2, 586 and 176 Google reviews. A trades business that wants the phone to ring should finish the profile and ask for reviews before it raises an ad budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency pasadena tx | under 10 | not reported |
| digital marketing pasadena tx | under 10 | not reported |
| marketing agency pasadena tx | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control pasadena tx | 260 | $34.80 |
| plumber pasadena tx | 210 | $34.60 |
| garage door repair pasadena tx | 70 | $29.83 |
| landscaping pasadena tx | 40 | $11.32 |
| electrician pasadena tx | 70 | $11.20 |
| roofing company pasadena tx | 70 | not reported |
| water damage restoration pasadena tx | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 2 to 586 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber pasadena tx”, as Google showed it to a searcher located in Pasadena. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city and its edges
A city stretched along the Ship Channel
Pasadena is bordered by the Houston Ship Channel to the north, and the east side of the Sam Houston Tollway (Beltway 8) runs through the eastern portion of Pasadena. Three freeway systems serve Pasadena, so a crew on one side of town can be far from a job on the other. The site needs area pages for the parts of Pasadena your crews reach, not one page that names the whole city.
Owner-occupied homes make up 54.5% of Pasadena’s occupied housing. If most of your work comes from the people who live in the house, the site should read like a quote for a family that will live with the result, not like a facilities contract. Add a property-manager page only if you take rental work.
- residents (2025 estimate)
- 148,539
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 53,756
- housing units
- of occupied homes owner-occupied
- 54.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 56.7%
- of homes built before 1980
- median home value
- $209,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county’s trade mix
Where a Pasadena business fits in Harris County
Two of the biggest trade groups in Harris County are remodelers, at 885, and landscaping companies, at 677. Both are large fields, so what separates one business is a stack of finished jobs with photos, a review count that keeps growing, and a page for each kind of work the owner wants more of.
Painting contractors are a smaller group at 193 in Harris County, and a painting contractor can win with a page for each kind of job and photos of finished rooms. The rule holds in every trade: the page has to match the work you want to sell.
County Business Patterns
Trade and home service businesses in Harris County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,187
- Residential remodelers885
- Electrical contractors833
- New home builders729
- Landscaping services677
- Roofing contractors301
- Excavation and site preparation contractors233
- Painting contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we take the work in
The report starts before the work does: we agree what counts as a lead, then track every call and form to its source.
1
Agree what counts as a lead
Before any new spend, we settle which call or form counts as a job worth counting, since every later report rests on that definition.
2
Wire the phone, the forms and the profile
The site, the Google profile and any live ads feed one report, so a Pasadena job has a source behind it.
3
Rebuild what a customer lands on
If the page fails on a phone, it is replaced before more traffic goes to it. Search and ads both send people to that page.
4
Point search, ads and the phone line at those trades
Search pages and Google Ads start on the trades you want first, and the AI receptionist answers the calls the two produce.
A glass case and a painter’s view
The commercial glass result behind the card
Chris Martin of Mt. Hood Pro Painting describes what the leads did for his crew. The card beside him belongs to Town & Country Glass, a glass contractor in Portland that uses Lithium for its website, SEO and Google Ads.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Pasadena
The towns a Pasadena crew already serves
Each nearby city has its own page for this work, so a business that also takes jobs in League City, Pearland, Houston, Sugar Land, The Woodlands or Conroe can see the searches that name each place. The Texas link at the end lists every other city we cover, and the service area on your site should match the places your crews go.
Pricing
What a Pasadena plan costs, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Pasadena marketing questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first dollar go?
Put the money where work is leaking. A phone that rings out points to the AI receptionist, a page that fails on a phone points to a rebuild, and a site that works but stays invisible points to search or ads. A co-founder reviews the tracking, the site and the listings on a short video call and sets the order.
Can we add services one at a time?
Add them one at a time. Buy a service, watch what it produces, then add the next. Whatever runs lands in the same report, so a service you add later sits beside the work you started with.
Who runs the strategy calls?
A co-founder does, on video. DJ Van Zanten runs every strategy call, and Allison McKenney is the account manager you reach day to day. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video.
Do the prices bundle?
Nothing is bundled: a website, an SEO retainer, an ad account and a phone line are each quoted separately, and you add only the ones you need.
How long before the work shows in calls?
The first month is usually technical work; local and long-tail rankings typically take 60 to 90 days, and revenue tends to compound from month four. You see calls and booked jobs in the report from the first month, before ranking movement shows.
Free action plan
Map out one plan for your Pasadena business
Tell us which services you already pay for and what the last month produced. A co-founder will show where the handoffs lose work and set an order for the plan, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ