GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO in Lakewood, Colorado
A Lakewood service business gets its trades and service areas built into pages, a complete Google profile and reports that count calls.

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Where the calls come from
A Lakewood customer who needs a water heater replaced or a roof inspected starts with a search, and the first thing on that results page decides who gets the call. When we checked “plumber lakewood co”, three ads ran ahead of the local listings. Lithium Marketing builds the pages, the Google profile and the listings that help a service business compete in that moment, then reports what came back in calls.
The city’s housing makes the page list concrete. 55.8% of Lakewood homes were built before 1980, so the service pages should cover repair, replacement and upgrade work on houses that are already there. A plumber needs a page for the repair jobs that come up in older houses, a roofer needs one for repairs, and a remodeler needs finished-work pages that show what an older kitchen looks like after the work. Google can only match a search to a page that exists.
Search in Lakewood
“plumber lakewood co” draws 1,300 searches a month, and “roofing company lakewood co” draws 210. Those are the searches a trade page has to answer, and each one deserves a page that names the work and the city. A general services page cannot do that job for every trade at once.
When we checked the plumbing search, the local listings carried 10, 40 and 200 Google reviews, and Angi, MapQuest and Yelp all appeared in the top 10 results. Reviews and directory profiles sit in the same results as your pages, so the plan keeps the name, phone number and service list identical everywhere a customer can find you.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company lakewood co | 10 | not reported |
| seo services lakewood co | 10 | not reported |
| seo lakewood co | 10 | not reported |
| seo agency lakewood co | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber lakewood co”, as Google showed it to a searcher located in Lakewood. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lakewood market
Lakewood covers 43.49 square miles and borders Denver to the east and southeast. A service business on the Lakewood side can be close to a Denver customer and still lose that search, because Google reads the city on the page and the city on the profile. Area pages for each city you serve are how you tell it you work in both.
The city sits inside the Denver-Aurora-Centennial metro area, with 3,092,037 people, and that changes the keyword plan. Build each page around the trade first and the city second: one strong page per service, plus area pages for the cities where you take work. A page for every suburb with the same paragraph rewritten adds little.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jefferson County
Jefferson County holds 316 plumbing and HVAC contractors and 270 electrical contractors, and with that many businesses, the page that wins is the one matching the exact job: a drain clearing, a panel upgrade, a furnace replacement. The Google profile category and the page title should say the same thing the customer typed.
In Jefferson County, roofing is smaller at 121 contractors and painting at 123. For those trades the page needs finished projects, a clear service area and an answer to the first question a customer asks: what will this cost, and when can you start? A page that dodges both leaves the call to someone else.
County Business Patterns
Trade and home service businesses in Jefferson County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The monthly work
Each month has a job: fix what blocks Google, add the pages buyers search for, then earn the links that carry them.
Crawl errors, slow templates and broken links get fixed first, because a page Google cannot read will not rank no matter how good the copy is.
The profile gets the full service list, the towns you cover and current photos, plus a short routine for asking happy customers to leave a review.
The content follows the searches: a page per service you want more of, and area pages for the cities and neighborhoods your crews cover.
Citations carry the same details on every directory, and outreach earns links to the service pages that need a push.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Client work
Dixie Glass hired Lithium for a new website, SEO and Google Ads; the company serves the Mississippi Gulf Coast. The card carries the result of that work. Kevin Atiyeh, whose carpet and rug company is Atiyeh Bros, adds the quote.
Glass76%more conversions
January vs the January before
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Lakewood
The pills below open the same SEO plan for the neighboring cities, and the Colorado page covers the rest of the state. Read a couple of them before you decide where your service area stops, because each city page shows the searches that come from that market.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
The range above fits most local service businesses. What moves you inside it is scope: the number of services and cities you want to win, and what a booked job pays. A single-trade shop and a company covering the metro need different amounts of work each month.
The first technical fixes usually show up inside 30 days. Expect local results and longer search phrases to take 60 to 90 days, with the revenue effect building from month four. Your report counts calls and leads from month one, so progress is visible before the rankings catch up.
Plan for six months first, then it rolls over each month, and 30 days’ notice ends it. Local rankings need that runway, and the monthly report shows the work that went in while they build.
Google decides which businesses appear in the map, and no agency can promise a spot there. Lithium will not pretend otherwise. What you can hold us to is the work: the profile, a page per service, matching listings, review requests and links, all reported every month.
AI search work comes with the retainer. The page answers get written in short blocks, the schema is added and your business details stay consistent, so a tool reading the site can pull a clear answer. A mention is still not something anyone can promise, and the reporting stays on calls and booked jobs.
Free action plan
Send the site, plus the work you want more of. A co-founder will mark the pages, profile work and listings that need attention, then go through them with you on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ