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For Lakewood service businesses

A marketing plan for Lakewood service businesses that turns searches into calls.

Lakewood service businesses get one plan for their website, search, ads and phones, with the price of each service published before work starts.

  • Site, search, ads and phones from one team
  • Prices published before work starts
  • Calls tracked to the search that paid

Google searches each month

What Lakewood searches for, by service

100

searches a month

  • Web design
    70
  • SEO
    30

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The whole plan

One plan for the trades Lakewood runs on

A Lakewood homeowner who needs a furnace repaired, a roof replaced or a kitchen rebuilt searches for the trade first, not for an agency. Lithium Marketing builds the pages, ads and phone answering that put your company in front of that search, then counts the calls it produces. Jefferson County holds 17,999 business establishments, so being findable in this market is not a given.

The housing stock sets the work. 55.8% of Lakewood homes were built before 1980, and 58.1% of Lakewood’s occupied homes are owner-occupied, so repair, replacement and upgrade jobs on existing houses are the core of the plan. That means a service page for every kind of repair you make, photos of the upgrades, ads aimed at the jobs you want next month and a receptionist that answers when the phone rings.

The Lakewood market

A mature city that is not growing fast

Lakewood added 0.6% to its population between 2020 and 2025. A city growing that slowly does not hand you a stream of new movers, so the plan sells the work that Lakewood’s 73,547 existing housing units need: repair, replacement and upgrades.

The metro is the other market. Lakewood sits inside the Denver-Aurora-Centennial metro area, with 3,092,037 people, and it borders Denver to the east and southeast. A crew that works on both sides of that line needs area pages and ad targets that name every city it serves, or the plan quietly stops at the city limit.

residents (2025 estimate)
156,927
residents (2025 estimate)
population change, 2020 to 2025
+0.6%
population change, 2020 to 2025
housing units
73,547
housing units
of occupied homes owner-occupied
58.1%
of occupied homes owner-occupied
of homes built before 1980
55.8%
of homes built before 1980
median home value
$574,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Jefferson County

Where the county’s trade counts are heaviest

Jefferson County lists 352 residential remodelers and 316 plumbing, heating and air-conditioning contractors. In a field that size, the page that wins is the one that matches the exact job, so each service you want more of gets its own page, its own photos and its own reviews.

The county’s builders matter too. Jefferson County’s new home builders number 107 and take on fewer, larger projects, so their pages carry plans, timelines and finished projects. A painter or a roofer can win the call with finished work, a clear service area and a quick way to ask for a quote.

County Business Patterns

Trade and home service businesses in Jefferson County

Establishments by industry, 2023

  • Residential remodelers
    352
  • Plumbing, heating and air-conditioning contractors
    316
  • Electrical contractors
    270
  • Landscaping services
    239
  • Painting contractors
    123
  • Roofing contractors
    121
  • New home builders
    107
  • Excavation and site preparation contractors
    68

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

What happens first

Four steps, starting with measurement

Measurement comes first, and the rest of the plan follows what the numbers show.

1

Measure what the phone already does

Before anything changes, we tag the site, the Google profile and the live ads, so every call in month one has a source.

2

Get the website in shape

Every search and every ad lands on the site, so slow pages and buried phone numbers get repaired before we spend a dollar on traffic.

3

Pick the trades to push

You choose the services you want more of this quarter, and the pages and campaigns get built around those, not around the whole list.

4

Answer the calls that follow

The receptionist answers every call under your rules, and the follow-up text and review request can run without a person.

Client work

A garden center’s website, SEO and Google Ads

Drake’s 7 Dees is a garden center, and Lithium built the website, ran the SEO and managed the Google Ads behind its numbers. Marc Rickabaugh of Rickabaugh Construction adds his own account of the website and SEO work.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Around Lakewood

The cities that share Lakewood’s market

Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video. The pills below lead to the same plan for Arvada, Westminster, Denver, Highlands Ranch, Centennial and Thornton, plus the statewide page for every Colorado city. If your crews cross into any of them, say so on the first call, because the service area you name decides which pages and ad targets get built.

Pricing

Lakewood pricing, service by service

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Lakewood marketing questions

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What should a Lakewood business fix before it spends more on marketing?

The free plan starts with the phone. We look at the calls you get now and at which service sits closest to the gap, then put that one first. Voicemail, a slow mobile page and a quiet phone each point at a different service.

Can we start with one service and add the rest later?

Start with one if that is what the budget allows. A second or third service gets added later, and the shared call tracking means the new work is judged in the same calls and leads as the old work, not in page views.

Who runs the work day to day?

Every strategy call is with a co-founder. Allison McKenney, our account manager, is the person you ask when something small needs an answer. When the plan changes, you hear it from one of them, not from a support queue.

How is a four-service plan priced?

The four services are priced separately, so you can run one or all of them. SEO and Google Ads move with the market and the budget, a larger website gets its own fixed proposal, and AI automation is quoted after we talk through the workflow.

Is this only for plumbers and roofers?

Trades are the core, from plumbing and roofing to landscaping and remodeling. Lithium also has clients in manufacturing, insurance and real estate, and those owners buy the same thing the trades do: a phone that rings with people who are ready to book.

Free action plan

Get a Lakewood plan built around your trades

Bring your site, the trades you want more of and the cities your crews reach. On a short video call, a co-founder will sort the four services into an order that fits the budget you set.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan