FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing for Long Island trades
A marketing agency for Long Island contractors ready for more work.
Build a Long Island marketing plan around the jobs you want, with a co-founder helping you choose where to invest.
- Service pages that explain your work
- Reports connected to booked work
- Phone answering built into the plan
Google searches each month
How Long Island customers search for a plumber
Searches naming a city or the region
- plumber hempstead90
- plumber freeport ny30
- plumber long island590
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Choose what to grow
Long Island marketing starts with your job list
Lithium Marketing connects online marketing with the work Long Island service businesses want to book. The Long Island metro has 2,945,029 residents across Nassau and Suffolk counties combined. You don't need to sell every service across that whole region. We help you choose the jobs and communities worth pursuing, then align your website, search marketing and phone answering with that choice.
A plumbing company adding installation work needs different pages from a landscaper seeking recurring maintenance accounts. Before recommending a budget, we look at the work you can take, the leads you already receive and what happens after someone calls. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Choose the work you need
Give each part of your marketing a job
Your plan can begin with a single service. These pages explain the work, prices and buying decisions for Long Island businesses.
Be found for the service you sellBuild search coverage around your Long Island jobs, with pages that answer hiring questions and business listings that identify the communities you serve.Learn more Make your experience easy to seeGive a Nassau or Suffolk homeowner project examples, service details and an estimate request they can complete from their phone.Learn more Pay to reach the jobs you chooseSeparate repair and project advertising, compare Long Island click costs and judge campaigns by the calls your team can turn into work.Learn more Keep the call moving toward a bookingLet an AI receptionist ask about the caller's job and property, arrange appointments or a staff transfer, with custom automation available for the follow-up work.Learn more
Budget by service
A regional search still needs a specific offer
The phrase 'plumber long island' receives about 590 searches a month. A plumbing business can use regional visibility to introduce its services, then direct a customer to the repair or installation they need. We check that the page, ad and phone response describe the same offer before asking you to fund more traffic.
For 'landscaping long island', the recorded monthly volume is 390 searches. A company selling maintenance and garden projects should distinguish those offers in its marketing and reporting. If project leads dominate but you need maintenance contracts, a rising call total alone won't tell you to spend more.
| Searches naming | Searches a month |
|---|---|
| Hempstead | under 10 |
| Freeport | under 10 |
| “long island” searches | 430 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its marketing searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company long island | 590 | $33.98 |
| hvac repair long island | 170 | $27.82 |
| garage door repair long island | 590 | $25.27 |
| water damage restoration long island | 170 | $17.58 |
| pest control long island | 1,000 | $13.42 |
| plumber long island | 590 | $12.50 |
| electrician long island | 210 | $9.33 |
| landscaping long island | 390 | $2.34 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 749 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber long island”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The customer behind the search
Help homeowners decide who to hire
Owners occupy 82.1% of occupied homes in Nassau and Suffolk counties combined. Make the homeowner's buying questions easy to answer: what you do, what your finished work looks like and how an estimate begins. We put those answers where a visitor can read them before calling, with separate instructions for rental or managed properties if you serve them.
Long Island's regional name often refers to Nassau and Suffolk counties. We turn your own coverage list into consistent page copy, ad targets and reception answers. If you take jobs in only part of either county, the marketing should say where, so a customer can check their town before requesting an appointment.
- residents (2025 estimate)
- 2,945,029
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 1,059,816
- housing units
- of occupied homes owner-occupied
- 82.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 76%
- of homes built before 1980
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Nassau and Suffolk counties.
Make your work recognizable
Give buyers more than a contractor label
Residential remodelers account for 3,257 establishments in Nassau and Suffolk counties combined. Your strongest introduction is the work you can show: the original room, what you changed and what the owner hired you to do. We use those details in your website and search pages so a prospect can compare experience before requesting a price.
Landscaping services have 2,730 establishments across the same Nassau and Suffolk county market. A broad service list leaves too much for a customer to work out. The same principle applies to roofing and other trades: name the specific jobs you sell, show finished examples and make the estimate process easy to follow.
County Business Patterns
Trade and home service businesses in Long Island
Establishments by industry, 2023
- Residential remodelers3,257
- Landscaping services2,730
- Plumbing, heating and air-conditioning contractors1,779
- Electrical contractors1,336
- New home builders750
- Painting contractors658
- Excavation and site preparation contractors269
- Pest control companies203
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Nassau and Suffolk counties.
Turn priorities into work
Agree on the jobs before the channels
Your marketing proposal should explain which part of getting a job it will improve and how you will judge the result.
1
Set the job and territory priorities
Tell us which services have room to grow and which Nassau or Suffolk communities your crews cover. We use that list to shape the proposal.
2
Follow a customer through your business
We inspect the search result, service page and contact options, then ask what happens to the calls. That reveals where a website change, SEO, ads or reception can help.
3
Put the agreed work into motion
We build the pages or campaigns you choose and connect lead tracking. Your scope names the deliverables and who needs to supply photos, access or feedback.
4
Review the jobs behind the totals
Your team identifies which leads became estimates and bookings. We use that feedback with campaign costs to decide what deserves more investment.
Work you can inspect
A fence company's website and search investment
For F&W Fence Co., Lithium delivered a website, SEO and Google Ads. Its case study follows the fence business's search and advertising results. Kevin Atiyeh's testimonial explains why understanding the carpet and rug specialty at Atiyeh Bros mattered to its marketing.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetNarrow the regional plan
Look at the communities your crews cover
Explore the Hempstead and Freeport marketing pages for more local detail, or open the New York directory to find other city pages before setting your service territory.
Pricing
Put a price beside each part of the plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions to make before hiring a marketing partner
Still curious?
Call (503) 766-5964 or email [email protected].
Can we improve our marketing without replacing everything?
Keep the parts that are doing their job. We can work on search visibility, paid campaigns or phone answering while your existing website stays in use, provided it supports that work. The proposal explains any website changes needed for the service you choose, so you can judge the full scope before agreeing.
What should a small Long Island contractor budget first?
Budget for the problem that is stopping customers from hiring you. A hard-to-use website may need work before advertising, while unanswered calls may make reception the first purchase. We review your job values and capacity with you; a smaller business can start with a focused scope without buying the full program.
How will we know the marketing is paying for itself?
Track the work you win as well as the leads you receive. We report calls and form leads by source, and your team marks estimates and bookings. Reviewing those outcomes against fees, ad spend and the value of the jobs gives you a basis for renewing or changing the plan.
Who will handle questions between strategy calls?
Allison McKenney, our account manager, is your day-to-day contact. A co-founder handles the strategy discussion, and we agree on the work and timeline before starting. You can bring customer feedback, changes to your service list or questions about reporting to the team as the work progresses.
What commitment comes with a marketing engagement?
The usual agreement begins with six months and continues month to month with 30 days' notice. The AI receptionist has no contract. Your proposal identifies the services you are buying and their terms, including any separate website project, so you can review the commitment alongside the cost.
Free action plan
Choose your next marketing investment with a free Long Island plan
Tell us what you want to change about the jobs coming in, and include a link to your website. During a short video call with a co-founder, you'll compare possible starting points and discuss a free plan for the work you've chosen to grow.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ