FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid search for Long Island contractors
A PPC agency for Long Island businesses focused on job leads.
Make your Long Island Google Ads budget answer to booked work, with call tracking and campaign decisions based on the leads you receive.
- Search terms checked for wasted spend
- Landing pages matched to the offer
- Calls and forms tracked by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what the click needs to earn
Long Island PPC starts with the economics of a job
Lithium Marketing plans and operates paid search campaigns around the jobs Long Island service businesses want to win. The average recorded click price for 'roofing company long island' is $33.98. At that price, a campaign needs a defined service offer, a page that helps the visitor act and tracking that shows which calls came from the advertising.
We ask what a booked job is worth and how often your leads become work before recommending spend. A repair offer and a large installation can support different budgets, even within the same business. Your campaign plan separates those offers so you can see what each one costs to promote and decide where to keep investing.
Compare costs before setting spend
Trade clicks come with different starting prices
The recorded average for 'landscaping long island' is $2.34 per click. That gives a landscaper a different starting point for a campaign test, but the offer still needs to fit the work being sold. We separate searches for maintenance from searches for a larger project when those services need different ads and pages.
An 'electrician long island' click averages $9.33 in the recorded data. We use that figure to discuss a starting budget, then review the account's own search terms and lead costs once it runs. Requests for work outside your services or territory help identify exclusions and page changes before you increase spend.
| Searches naming | Searches a month |
|---|---|
| Hempstead | under 10 |
| Freeport | under 10 |
| “long island” searches | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor. Each city is the sum of its ppc searches.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company long island | 590 | $33.98 |
| hvac repair long island | 170 | $27.82 |
| garage door repair long island | 590 | $25.27 |
| water damage restoration long island | 170 | $17.58 |
| pest control long island | 1,000 | $13.42 |
| plumber long island | 590 | $12.50 |
| electrician long island | 210 | $9.33 |
| landscaping long island | 390 | $2.34 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 749 to 2,000 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber long island”, as Google showed it to a searcher located in the area. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Let capacity shape the calendar
Change the ad plan when the work changes
If Long Island's hot, usually humid summers or cool winters with snow and rain change your call mix, use your booking records to plan the ad calendar. An HVAC business might need different repair offers across seasons; a landscaper might adjust project promotion to its own production schedule.
The best ad schedule is one your business can support. Tell us when you can take estimates, how new leads are answered and which services have openings. We can align campaign hours and landing-page promises with that information, then review the calls to see if the schedule is bringing the work you intended.
- residents (2025 estimate)
- 2,945,029
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 1,059,816
- housing units
- of occupied homes owner-occupied
- 82.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 76%
- of homes built before 1980
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns. Geography: Nassau and Suffolk counties.
Compete on the job being offered
A bigger bid cannot fix an unclear service
The roofing business count for Nassau and Suffolk counties combined is 160 establishments. A roofer advertising a repair should send the customer to repair details and an inspection request, with replacement work explained separately. The ad and landing page need to agree about what happens after the customer contacts you.
Across Nassau and Suffolk counties combined, there are 2,730 landscaping establishments. Your own project photos and service descriptions give buyers something to compare beyond an ad headline. We test those details against calls and quote requests, and exclude searches that repeatedly bring work you do not sell.
County Business Patterns
Trade and home service businesses in Long Island
Establishments by industry, 2023
- Residential remodelers3,257
- Landscaping services2,730
- Plumbing, heating and air-conditioning contractors1,779
- Electrical contractors1,336
- New home builders750
- Painting contractors658
- Excavation and site preparation contractors269
- Pest control companies203
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts). Geography: Nassau and Suffolk counties.
Control the spend from the start
Build a campaign you can judge by its calls
Your budget, service offer and measurement are agreed before we ask Google to send paid visitors.
1
Choose the offer and spending limit
We review any existing account and your job values, then select the services to advertise. Nassau and Suffolk targeting follows the places you can serve.
2
Test lead tracking before launch
We check calls and form events from the landing page through the reporting tools. Your team knows how to mark which leads became estimates or jobs.
3
Write the ad and its matching page
The keyword, headline and page describe the same service. We add exclusions for searches that do not fit and make the next customer step explicit.
4
Refine the account using customer outcomes
During the first 30 days we optimize daily, then move to weekly reviews. Bids, search terms and pages are adjusted using costs and lead quality, with booking feedback from you.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising in a wider engagement
What F&W's paid and organic results show
F&W Fence Co.'s case separates search visibility from advertising performance. Lithium's work for the fence company covered Google Ads, SEO and a new website. Beside that case, the recommendation from Atiyeh Bros' Kevin Atiyeh discusses marketing that reflects the company's carpet and rug business.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetDefine where the budget goes
Review paid search in your target communities
The Hempstead and Freeport PPC pages look at those parts of Long Island individually, while the New York directory lets you explore other markets before expanding a campaign.
Published price
Separate the management fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund the next advertising campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How are the fee and ad budget agreed?
Google Ads starts from $500 a month in management, plus ad spend. The fee depends on advertising spend, the channels we operate and landing-page work. We set the media budget separately with you, using click costs and job economics, so the proposal shows what pays for management and what buys advertising.
Can Google Ads work with a limited starting budget?
A focused test may fit a limited budget when you narrow the services and territory. We choose an offer your team can sell and fulfill, then compare lead costs with the work it produces. If the budget cannot support a credible test in your trade, we explain that before you commit.
Will paid search bring leads faster than SEO?
Paid campaigns typically begin showing initial results within the first week, while organic search work takes longer to develop. The early calls help us judge search terms and page performance. They are the beginning of the review process, and the number of leads or jobs is not guaranteed.
What if the ads bring calls for jobs we don't want?
We review the search terms, the offer and the locations behind those calls. Search exclusions, tighter targeting and clearer page wording can address the mismatch. Tell us which leads were outside your services and why, so campaign changes respond to the calls your team handled.
Can you manage an existing account without starting over?
We can review and manage an existing account, keeping campaigns that have supported your business and correcting tracking or targeting problems. The starting review covers search terms, spending and landing pages. We explain the proposed changes before implementation so you know what is being kept and why.
Free action plan
Compare your Long Island ad spend with a free PPC plan
Bring your current campaign budget, the services you advertise and any booking records you have. A co-founder will work through the offer and measurement on a short video call and recommend a starting scope.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ