SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Choose the cities, then the work
A New York marketing plan for the cities where you book jobs.
Pick the New York cities where you want more work, then let a co-founder show you which city to start with and what the page needs.
- A page for every city you cover
- Ads set to your service area
- Calls answered 24/7
Google searches each month
Searches for marketing help that name New York
Searches for marketing, SEO, web design and ads, by the place they name
- New York9,070
- Buffalo1,990
- Rochester1,120
- Syracuse900
- Albany320
- White Plains60
- Binghamton60
- Searches naming New York5,800
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the work starts
New York is not one search market
A New York service business wins jobs one city at a time, because the searches that produce calls name a place. Lithium Marketing builds a website, runs SEO and Google Ads, and answers the phone with an AI receptionist for home service businesses that work in one city or several.
New York City is home to more than two-fifths of the state's population, so a page built for New York City is not a page for the state. Buffalo and Syracuse are separate search markets, so the plan starts with one city.
Four services
What each service does, and when to buy it
The service pages explain the full scope and what each service costs. Most businesses start with one and add the next when the first is producing work.
City pages that answer the searchEach city you cover gets its own page written around the trade searches recorded there, and we keep the Google Business Profile current and include AI search readiness in the retainer.Learn more A WordPress site you ownThe site stays in your name, and the pages explain the jobs you take, show your own project photos and take a quote request from a phone.Learn more Ads set to the cities you coverCampaigns point at the services you can take now, and we track calls and forms so the report shows which search terms produced calls and which ones only spent money.Learn more AI receptionist that answers every callA managed AI receptionist answers 24/7, qualifies the job, books the appointment and can transfer the call to a real person, and we scope custom automation after a free discovery call.Learn more
The places you serve
Open the city where you already book work
Each of New York City, Buffalo, Yonkers, Rochester, Syracuse, Albany, Hempstead, Binghamton, Ithaca and Poughkeepsie has its own page. The cards below cover the full list, so you can compare the market where you work now with the next one on your list.
- New York8,584,629 residents
- Buffalo274,613 residents
- Yonkers212,603 residents
- Rochester206,108 residents
- Syracuse144,896 residents
- Albany101,698 residents
- New Rochelle85,864 residents
- Mount Vernon72,304 residents
- Schenectady69,471 residents
- Utica62,978 residents
- White Plains62,871 residents
- Hempstead59,819 residents
- Troy50,912 residents
- Binghamton46,418 residents
- Freeport44,174 residents
- Ithaca33,632 residents
- Poughkeepsie32,499 residents
Metro pages: Long IslandWestchester
Agency searches
These phrases come from buyers like you
The statewide phrases are agency searches: they come from a business owner shopping for a marketing partner, not a homeowner looking for a contractor. “Marketing agency new york” records 1,900 searches a month statewide, and the other phrases come from the same kind of buyer. Your customer types the trade and the city, and those city searches are where a plan starts.
That is the search that brings the call. “Plumber new york” draws 6,600 searches a month for New York City. Each city page starts from the searches recorded for that city, because a searcher in Buffalo is not helped by a page written about the state.
| Search | Searches a month |
|---|---|
| marketing agency new york | 1,900 |
| web design new york | 1,600 |
| new york seo | 1,300 |
| digital marketing agency new york | 1,300 |
| seo company new york | 1,000 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
The properties you work on
What the housing stock and the winter mean for your pages
The median home in New York state was built in 1959, and 6.1% of the state's housing went up in 2010 or later. A remodeler works mostly on older houses, so the photos should match the era of the home your customer owns. New construction needs its own project photos, because it sells differently from a remodel.
Away from New York City, the vast majority of the state's geographic area is dominated by meadows, forests, rivers, farms, mountains, and lakes, so a crew that covers towns and hamlets needs a page for each town on its service list. Western New York, particularly the Tug Hill region, receives heavy lake-effect snows, so if a week of heavy snow brings a run of emergency calls, tell us which service should carry the ad budget that week.
- residents (2025 estimate)
- 20,002,427
- residents (2025 estimate)
- population change, 2020 to 2025
- -1%
- population change, 2020 to 2025
- housing units
- 8,585,241
- housing units
- of occupied homes owner-occupied
- 54.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 73.9%
- of homes built before 1980
- median home value
- $423,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Statewide business counts
What the trade counts say about your pages
New York has 13,427 residential remodelers statewide. A remodeler sells a project a homeowner has to picture before agreeing to it, so a kitchen and a basement finish belong on separate pages, each with its own photos and quote form.
Roofing contractors account for 838 establishments statewide. A homeowner choosing one is deciding between a repair and a replacement, so a page for repairs and a page for replacements, each with photos of finished roofs, do the selling before the estimate. Landscaping services account for 7,725 establishments statewide. A landscaper selling both maintenance and installation needs a page for each, because a homeowner shopping for weekly care is not shopping for a patio.
County Business Patterns
Trade and home service businesses in New York
Establishments by industry, 2023
- Residential remodelers13,427
- Landscaping services7,725
- Plumbing, heating and air-conditioning contractors7,061
- Electrical contractors5,232
- New home builders3,291
- Painting contractors2,579
- Excavation and site preparation contractors1,861
- Roofing contractors838
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Client work
A septic company's website, SEO and Google Ads
Lithium built the Byers Septic Service website and ran its SEO and Google Ads; the case card reports what that work produced. The quote below comes from Daniel Busby, president of Willard Power Vac, an air duct, dryer vent and chimney cleaning company.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacPricing
What the published prices cover, and what we scope
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions that come up before the work starts
Still curious?
Call (503) 766-5964 or email [email protected].
Which New York city should we work on first?
Start with the city where you already have job photos, reviews and repeat customers. That market gives new pages something to show from the start. Add the next city once the first one is producing steady work and you have photos from it.
Do the statewide phrases matter for a business in one city?
They do not bring the calls you want. A Syracuse homeowner searching for a plumber puts the city in the search. A business that covers several markets still needs its own plan for each city, because one page cannot cover every city's searches.
What makes one New York plan cost more than another?
The published prices set the range, and the work each city needs decides where you land in it. Each city needs pages, photos and technical work, so a business opening a second market buys more work than one staying put. The Google Ads management fee is separate from the budget you give Google.
If we stop working together, what do we keep?
You keep the domain, hosting, WordPress installation and content, so the site stays with your business. The usual service agreement starts with six months, then runs month to month with 30 days' notice. The AI receptionist is the exception: $179 a month with no contract and no setup fee.
How soon does the work show results?
Google Ads typically show initial results within the first week. A new website takes six to nine weeks from kickoff to launch. SEO takes longer: technical fixes usually move within 30 days, and local and long-tail rankings typically build over 60 to 90 days.
Free action plan
Start with the city where you want the next job
Send a link to your site and the cities you serve. On a short video call, a co-founder reviews both and gives you a free plan for the city you start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ