FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Los Angeles, California
PPC management for Los Angeles service businesses, measured in calls and leads.
Your Los Angeles Google Ads budget goes to the searches that book work, with every call traced to its keyword and no hidden upsells.
- Call tracking from the first click
- Landing pages matched to each job
- Bids set district by district
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Los Angeles PPC, explained
Paying for Los Angeles clicks without guessing
Lithium Marketing builds and manages Google Ads accounts for Los Angeles service businesses, and every dollar in them is judged by one test: did it produce a call that became a job? The top of the trade table shows why tracking comes before anything else. “Water damage restoration los angeles” averages $69.86 a click, the most expensive search in it, so that campaign gets call tracking, an emergency landing page and a daily look at its search terms.
Plumbing comes next in line, at $34.42 a click for “plumber los angeles”. At that price every campaign is built job by job: a drain cleaning ad leads to a drain cleaning page and a water heater ad to a water heater page, so the visitor lands on the service they searched, and search terms that never produce a call get cut.
Click costs in Los Angeles
What Los Angeles trade clicks cost, low to high
At the other end, “electrician los angeles” averages $12.19 a click on about 1,300 searches a month. That price lets an electrical contractor run campaigns for several job types on a smaller budget and keep the ones that book work.
Ads won’t always sit on top, either. Google showed no ads for “plumber los angeles” when we checked, with the Map Pack first on the page. Ad slots shift with the hour and the budgets in play, so we plan paid search and your Google Business Profile together and track the calls from both.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency los angeles | 140 | $27.06 |
| ppc management los angeles | 90 | not reported |
| google ads agency los angeles | 30 | $25.29 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration los angeles | 880 | $69.86 |
| plumber los angeles | 5,400 | $34.42 |
| pest control los angeles | 2,900 | $32.99 |
| roofing company los angeles | 1,900 | $28.81 |
| garage door repair los angeles | 1,900 | $26.35 |
| hvac repair los angeles | 720 | $21.44 |
| electrician los angeles | 1,300 | $12.19 |
| landscaping los angeles | 1,600 | $9.35 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 93 to 347 Google reviews each
- Directories in the top 10
- Angi, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber los angeles”, as Google showed it to a searcher located in Los Angeles. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Los Angeles market
Set Los Angeles ad budgets by the rain and the heat
Downtown Los Angeles averages 14.67 inches of rain a year, mostly between November and March, and a series of rainy days can bring floods to the lowlands and mudslides to the hills. If your roof leak or water damage calls follow that pattern, the budget should climb ahead of the wet months and ease off after them.
Heat runs on its own map. Temperatures in the San Fernando and San Gabriel Valleys are considerably warmer than on the coast, and Canoga Park and Woodland Hills sit in the Valley inside city limits. If your AC repair calls cluster there, bids can rise in those districts and stay lower near the ocean.
- residents (2025 estimate)
- 3,869,089
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.8%
- population change, 2020 to 2025
- housing units
- 1,554,332
- housing units
- of occupied homes owner-occupied
- 36%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.9%
- of homes built before 1980
- median home value
- $921,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Los Angeles County
Two big Los Angeles County trades, two ways to bid
Los Angeles County has 2,286 electrical contractors, one of the largest groups on the chart. With that many electricians a customer could call, the ad has to give a reason to pick yours, such as same-day service, a specialty like EV chargers or panel upgrades, or the district you work in, and the landing page has to repeat it.
Plumbing, heating and air-conditioning contractors number 2,765 in the county, and the category counts plumbers and HVAC companies together. HVAC clicks carry their own price, $21.44 on average for “hvac repair los angeles”, so a company that does both should run them as separate campaigns with separate budgets. Then if a September heat wave brings a rush of AC calls, it won’t eat the money meant for drain jobs.
County Business Patterns
Trade and home service businesses in Los Angeles County
Establishments by industry, 2023
- Residential remodelers3,775
- Plumbing, heating and air-conditioning contractors2,765
- Electrical contractors2,286
- New home builders1,747
- Landscaping services1,300
- Painting contractors839
- Roofing contractors487
- Pest control companies435
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month of a Los Angeles Google Ads account
Tracking first, then campaigns built job by job, then tuning that never stops.
1
Read the search terms you paid for
If you already run ads, we pull your search terms report and mark which terms produced calls, which produced nothing and which never matched your work.
2
Track every number, form and lead
Each phone number on your ads and landing pages gets tracking, and GA4 and server-side tags record forms, so a lead in your CRM traces back to the search that started it.
3
Give each job its own campaign
Water damage, drain cleaning and AC repair each get their own ads and landing page, aimed only at the parts of Los Angeles you serve.
4
Tune daily for 30 days, then weekly
Bids and search terms get adjusted every day through the first 30 days and every week after that, with the budget moved toward the months your tracked calls show are busiest.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
F&W Fence Co.: Google Ads backed by a new site and SEO
Lithium ran Google Ads for F&W Fence Co., a fence company, and also built its new website and handled its SEO; the card’s numbers reflect all three. Beside the card, Matt Johnson speaks to working with Lithium from when he ran On-Target Landscape.
Fence“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Los Angeles
Google Ads beyond the Los Angeles city line
Google Ads stops at a city boundary only if you tell it to. If you’d take a job in Torrance or Glendale, add them to the targeting with bids of their own; the PPC pages for those cities, plus Burbank, Inglewood, Downey and East Los Angeles, show what clicks cost there. Every other California city is one link further.
Published price
PPC fees and ad spend for a Los Angeles business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should a Los Angeles business spend on Google Ads?
Start from what a booked job is worth and work backward. Water damage clicks, the priciest in the table, need a big job behind every call, while an electrician’s cheaper clicks leave room for more of them per job won. A co-founder sets an opening budget with you, and the call tracking decides whether it rises or falls after the first weeks.
Is PPC worth running before my SEO starts working?
Often, yes. Initial Google Ads results typically show within the first week, while local SEO rankings typically take 60 to 90 days. Running both lets ads cover the jobs you need now while the organic pages build, and the call tracking shows when the ads can pull back in districts where SEO has taken over.
Is the management fee separate from what Google charges?
Yes. Your ad spend goes to Google, and Lithium’s management fee, from $500 a month, is billed apart from that ad spend. Google runs the ad auction; Lithium runs the account. What moves the fee is the size of your ad spend, how many channels we run and any new landing pages the campaigns need, and you see the figure in writing first. The agreement opens with a six-month term, then continues monthly; ending it takes 30 days’ notice.
What will my monthly Google Ads report show?
Calls, leads and cost per lead for each campaign, in a Looker Studio report you can open any time. If you mark which leads became jobs in your CRM, we import them, so bids start to favor the campaigns that book work over the ones that only bring clicks.
Can a Portland agency run ads well for Los Angeles?
Yes. A Google Ads account is managed online wherever the agency sits, and Lithium runs yours from Portland, meeting with you by video. What makes a campaign local is its data: Los Angeles click costs, targeting drawn around the districts you serve and the calls your tracking records.
Free action plan
Get a free Google Ads plan for the jobs you want in Los Angeles
Pick the three job types that pay you best, note the average ticket on each and share any ad account you already run. On a short video call, a co-founder prices those Los Angeles searches and sketches an opening budget with you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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