Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Burbank, California
Burbank Google Ads aimed at the jobs that pay for the clicks.
Google Ads for a Burbank service business aim at the jobs worth the most, with calls, leads and cost per lead reported every month.
- Call tracking on the account
- Landing pages for your main jobs
- A report in calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Burbank click costs
What a Burbank click costs, before you bid
HVAC repair is the cheap end of the Burbank click table: “hvac repair burbank” averages $4.36 a click on about 30 searches a month, while “roofing company burbank” averages $40.55 on about 390. That spread is why Lithium Marketing sets a Burbank ads budget by trade. We measure the work in calls, leads and cost per lead.
“Plumber burbank” draws about 1,300 searches a month at an average click cost of $33.93. At that price, the first job is deciding which clicks lead to jobs that pay for themselves, and which trade gets a landing page before the others.
Click costs in Burbank
Which Burbank trade searches to fund first
“Pest control burbank” costs $39.59 a click on about 320 searches a month, and “electrician burbank” costs $14.76 on about 390. A pest call and an electrical call are not worth the same to your business, so the budget should follow the value of the job.
The day we checked “plumber burbank”, the paid slots were empty and the map listings stood at the top. Ad space shifts by hour, searcher and budget, so treat it as a slot that may appear: the profile does the steady work and the campaign adds to it while it runs.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency burbank | under 10 | not reported |
| ppc agency burbank | under 10 | not reported |
| ppc management burbank | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company burbank | 390 | $40.55 |
| pest control burbank | 320 | $39.59 |
| plumber burbank | 1,300 | $33.93 |
| garage door repair burbank | 170 | $23.93 |
| electrician burbank | 390 | $14.76 |
| landscaping burbank | 50 | $4.78 |
| hvac repair burbank | 30 | $4.36 |
| water damage restoration burbank | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 111 to 472 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber burbank”, as Google showed it to a searcher located in Burbank. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Burbank market
Hot weeks, wet weeks and a budget that moves
Burbank has hot summers and mild winters. If your calls bunch into a hot week or a wet one, a flat monthly budget buys clicks in the quiet weeks and runs out in the busy ones.
Rain averages a little over 17 inches a year in Burbank, and it swings hard from one year to the next. If a wet winter brings roof and water damage calls, the budget can follow those months, with a lower spend in the dry ones.
- residents (2025 estimate)
- 102,988
- residents (2025 estimate)
- population change, 2020 to 2025
- -4%
- population change, 2020 to 2025
- housing units
- 46,243
- housing units
- of occupied homes owner-occupied
- 43.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 71.5%
- of homes built before 1980
- median home value
- $1,089,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Los Angeles County
Where the county’s trade counts meet the click prices
Los Angeles County has 487 roofing contractors and 435 pest control companies. Both sit near the top of the Burbank click prices above, so either trade needs a landing page that answers the call before the budget goes up.
Landscaping is the other end. There are 1,300 landscaping companies in Los Angeles County, and “landscaping burbank” averages $4.78 a click on about 50 searches a month. That is a cheap test for a landscaper who wants to see what a paid lead costs before committing a bigger budget.
County Business Patterns
Trade and home service businesses in Los Angeles County
Establishments by industry, 2023
- Residential remodelers3,775
- Plumbing, heating and air-conditioning contractors2,765
- Electrical contractors2,286
- New home builders1,747
- Landscaping services1,300
- Painting contractors839
- Roofing contractors487
- Pest control companies435
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month of a Burbank campaign
The conversion tags go in first, because a campaign you cannot measure is a guess.
1
Read the account you have
If an account is already running, we read the last few months of search terms and the conversion data before changing anything.
2
Put tracking on calls and forms
Call tracking, GA4 and conversion tags go on before the first new campaign, so the monthly report can show calls, leads and cost per lead.
3
Split the campaigns by job
Each job type gets a campaign and a landing page that matches the ad, so a roofing click never lands on a page about drains.
4
Work the bids daily at first
The first 30 days get daily attention on bids and search terms. After that we review the account weekly, with a report on calls, leads and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
A garden center case: ads, website and SEO
Drake’s 7 Dees, the garden center on the card, hired Lithium for Google Ads, a website and SEO, so the conversions and leads on the card came from that full program, not the ads alone. Kevin Atiyeh at Atiyeh Bros supplies the quote.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Burbank
One account across the neighboring cities
Glendale, Pasadena, Los Angeles, East Los Angeles, Inglewood and Santa Clarita each have a PPC page here, and a campaign can target the cities where you take work. The California page covers everywhere else we work.
Published price
What Burbank ad management costs each month
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Burbank owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much of a budget does Google Ads need in Burbank?
A budget should cover the calls your booked jobs can pay for. A roofing click and a landscaping click in Burbank are not priced alike, so the same monthly spend buys a very different number of calls. We set the starting figure around your job value and adjust once the report shows cost per lead.
What does the management fee cover?
From $500 a month in management, plus ad spend, and the fee scales with the spend, the channels we run and the landing page work. It covers the account build, the landing pages, the tracking, the tuning and the monthly report in calls, leads and cost per lead. The account stays in your name.
When do the first calls come in?
Usually inside the first week, once the campaigns have tracking behind them. The first 30 days get daily work on bids and search terms; after that we review the account weekly.
How will I know whether Google Ads is working?
The monthly report shows calls, leads and cost per lead for each campaign, and those are the numbers to manage from. If you tell us which leads turned into booked jobs, the next month’s budget can favor the campaigns that produced them.
Do you advertise anywhere besides Google?
Only when the numbers say a second channel is worth it. Microsoft Ads and Meta ads can join the plan when they reach the customers you want, or when Google clicks for your trade climb past what a booked job can pay. Google comes first, and a second channel waits until the report shows it pays.
Free action plan
Get a Burbank Google Ads plan built on job value
Put a value on one job you book, then bring the weeks your phone is busiest. A co-founder will use a short video call to go over what clicks cost in your trade and which campaign to test first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ