GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Modesto, California
A digital marketing agency for Modesto businesses that turns searches into calls.
One team runs the website, SEO, Google Ads and phone answering for a service business in Modesto, with published prices and co-founder calls.
- One team for site, search and phones
- Call tracking wired in from day one
- A single report in calls and leads
Google searches each month
What Modesto searches for, by service
310
searches a month
- Web design180
- SEO120
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why one team
What one team handles for a Modesto service business
Modesto service businesses get found when the website, the search results, the ads and the phone line all pull in the same direction. Lithium Marketing runs those four pieces as one program. Stanislaus County holds 10,013 business establishments, and the trades compete for searches that name both the job and the city, so a business has to be findable for the work it sells.
Modesto searches follow the trades. “Plumber modesto” draws 1,300 searches a month, “roofing company modesto” draws 390, and “landscaping modesto” draws 480. Each trade you sell deserves its own page with its own photos, because a customer searching for a roofer will not read a page built for a plumber.
The four services
What each service does for a Modesto business
Fix the weakest piece first and add the rest when the numbers say so. The cards below link to each service’s Modesto page.
SEO in ModestoPages for each trade and city you serve, plus a Google Business Profile that matches what customers search.Learn more Web design in ModestoYour own WordPress site, with tap-to-call and real job photos on every screen.Learn more PPC in ModestoGoogle Ads aimed at the trades you sell, with every call tracked back to its keyword.Learn more AI receptionist in ModestoCalls answered at any hour, jobs booked, and callers passed to your team, for $179 a month with no contract.Learn more
Search in Modesto
Which Modesto searches deserve their own page
The trade table below shows what a click costs, from $6.96 for “landscaping modesto” to $34.81 for “hvac repair modesto”. That spread decides where a budget goes first. A landscaping company can test Google Ads on a small budget, while an HVAC company should lean on organic pages and a complete Google Business Profile before buying expensive clicks.
Each service answers a different part of the same problem. SEO and the website carry the customers who search by trade and city, Google Ads buys the calls you need this month, and the AI receptionist makes sure none of those calls ring out.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency modesto | 10 | $4.63 |
| digital marketing agency modesto | under 10 | not reported |
| digital marketing modesto | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair modesto | 110 | $34.81 |
| garage door repair modesto | 390 | $34.00 |
| plumber modesto | 1,300 | $33.90 |
| pest control modesto | 1,000 | $30.48 |
| electrician modesto | 390 | $20.97 |
| roofing company modesto | 390 | $17.24 |
| landscaping modesto | 480 | $6.96 |
| water damage restoration modesto | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 45 to 1,500 Google reviews each
- Directories in the top 10
- Better Business Bureau, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber modesto”, as Google showed it to a searcher located in Modesto. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Modesto market
Owners, older homes and slow growth in Modesto
Modesto’s housing is mostly owner-occupied: 58.9% of occupied homes belong to their residents, and 54.8% of the city’s homes were built before 1980. That mix decides your page plan. Older houses generate repair and replacement searches, and the renters and property managers in the mix need to know who can approve work before they call.
The city grew 0.5% from 2020 to 2025, and the Modesto, CA metro area holds 557,719 people. New arrivals find a contractor by search before they know any local name, so pages that name your services and your service area do the introducing for you.
- residents (2025 estimate)
- 219,652
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 75,752
- housing units
- of occupied homes owner-occupied
- 58.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.8%
- of homes built before 1980
- median home value
- $442,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Stanislaus County
Where Stanislaus County’s trades are thickest
Stanislaus County’s biggest trade groups are plumbing, heating and air-conditioning contractors at 146, residential remodelers at 144 and electrical contractors at 120. In groups that size, the difference is what a customer can see: your finished-work photos, your reviews and a page for each job you want more of.
Smaller fields reward a sharper page. Roofing contractors number 43 in Stanislaus County, pest control companies 34, and “pest control modesto” draws 1,000 searches a month. Whoever answers those searches job by job gets the calls that a one-page services list never sees.
County Business Patterns
Trade and home service businesses in Stanislaus County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors146
- Residential remodelers144
- Electrical contractors120
- Landscaping services114
- New home builders84
- Painting contractors52
- Roofing contractors43
- Pest control companies34
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order the Modesto work runs in
Nothing gets spent until the calls are counted, since every later choice leans on that first month of data.
1
Pick the jobs worth chasing
We list the services that pay best for you and the parts of Stanislaus County you cover, so the plan has a target.
2
Track the calls and forms
Call tracking and form tracking go in before any budget moves, so you can see which channel produced last month’s booked work.
3
Rebuild a slow site first
If the website is slow on a phone or hides the phone number, we fix or rebuild it before sending more visitors its way.
4
Add search, ads and phones
SEO builds the pages, Google Ads covers the jobs you need sooner, and the AI receptionist answers every call the other three produce.
Proof
A glass company’s website, SEO and Google Ads
Dixie Glass has served the Mississippi Gulf Coast since 1946, and Lithium built its website, ran its SEO and managed its Google Ads; the card shows what that combined work produced. Drake Snodgrass, the owner of the garden center Drake’s 7 Dees, supplies the words on the quote card.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Modesto
Marketing beyond the Modesto city line
Modesto crews cross county lines all the time. The links below open the same four services in Tracy, Stockton, Antioch, San Jose, Fremont and Santa Clara, and the California page covers the rest of the state.
Pricing
What the four services cost in Modesto
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Marketing questions Modesto owners ask us first
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Modesto service business fix first?
Start where the biggest leak is. Missed calls point to the AI receptionist. A slow or buried site gets fixed next. When the site is fine and nobody can find it, SEO or Google Ads leads. On the first call, a co-founder reviews the tracking, the site and the listings, then names the starting point.
Can a Modesto business hire Lithium for one service?
Yes. Start wherever it matters most, whether that is a website, ads or the phones, and bring the rest in when the reporting earns it. The tracking runs across every service, so nothing you add later starts from zero.
How does Lithium work with a business in Modesto from Portland?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls run with a co-founder, and an account manager handles day-to-day questions.
How does pricing work when a Modesto business adds a second service?
Prices are per service, and the bill depends on which combination you run. SEO is a monthly range based on the market you compete in, the ads fee moves with your spend and the channels we manage, and a bigger website than a typical build gets a fixed proposal after a discovery call.
Which trades does Lithium work with in Modesto?
Lithium works mainly with home service businesses: plumbers, electricians, roofers, landscapers, pest control companies, remodelers and the rest. The four services fit any trade whose customers search Google before they call.
Free action plan
Get a free plan for more booked jobs in Modesto
Share your site address and the trades you sell. A co-founder reviews the site, the listings and the tracking with you, then names the service to start with and what the plan would cost, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ