Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing for New York City
Digital marketing for New York City, run by an agency that reports in booked jobs.
One plan for New York City service businesses covers the website, SEO, Google Ads and phones, and one report shows which channel books the jobs.
- Service areas set borough by borough
- Spend split by what each trade costs
- Every call traced to its channel
Google searches each month
What New York searches for, by service
9,070
searches a month
- SEO3,680
- Digital marketing3,520
- Web design1,600
- PPC management270
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the map
How Lithium runs marketing for New York City service businesses
Lithium Marketing plans the website, SEO, Google Ads and AI receptionist for New York City service businesses as one program, starting with the boroughs you want work from. New York City is five boroughs, each with its own county, so “we serve New York” is too broad to build pages, ad targets or a Google Business Profile around.
The next question is who calls you. Only 32.8% of New York City’s occupied homes are owner-occupied, so many of the people who call may be tenants, or landlords and building managers calling about units they rent out. One plan lets every service speak to them: a website page for property managers, ads written for their jobs and phone answering that sorts owners from renters.
What we run
Four services, one plan for your New York City business
One service is enough to begin with, and a second gets added when tracked calls make the case for it. The cards below lead to the full New York page for each.
Borough-level SEOA Google Business Profile and a page for each borough you cover, so customers in Brooklyn or the Bronx find a company that works there.Learn more A site you ownWordPress project pages for the older buildings that make up most of the city’s housing, with the call button on every screen.Learn more Google Ads priced by tradeCampaigns on the trade searches worth their click price here, with call tracking that shows what each one books.Learn more An AI receptionist at any hourAnswers every call 24/7, books the job and transfers the urgent ones to whoever you choose.Learn more
Trade searches in New York
Search volume and click cost, trade by trade in New York
Plumbing and pest control draw the most searches naming New York in the trade table: about 6,600 a month for “plumber new york” and 4,400 for “pest control new york”. Demand that size is worth building SEO pages for, one per service, so you aren’t paying Google for every visit.
Click prices decide how hard each service works. A click on “electrician new york” averages $7.53, so an electrician can let Google Ads carry more of the early lead flow. Pest control clicks average $21.00, so a pest company should lean on SEO pages for steady demand and save ad money for the treatments that pay best.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency new york | 1,900 | $13.17 |
| digital marketing agency new york | 1,300 | $12.80 |
| digital marketing new york | 320 | $20.00 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration new york | 320 | $27.99 |
| roofing company new york | 880 | $25.01 |
| pest control new york | 4,400 | $21.00 |
| garage door repair new york | 320 | $18.89 |
| plumber new york | 6,600 | $13.49 |
| electrician new york | 1,900 | $7.53 |
| hvac repair new york | 210 | $6.86 |
| landscaping new york | 2,400 | $3.78 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 92 to 644 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber new york”, as Google showed it to a searcher located in New York. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The New York City market
Fewer residents and boroughs that differ
New York City’s population fell 2.5% between 2020 and 2025, from 8,805,594 to 8,584,629. With fewer residents overall, plan to grow by winning customers who use another plumber or painter today, not by waiting for new households. Reviews, visibility in your boroughs and answering every call are how you win them.
The boroughs also differ in character. Staten Island is the most suburban of the five boroughs, so if you work there and in the denser boroughs, give Staten Island its own website page and ad group that lead with the house and yard work you do there.
- residents (2025 estimate)
- 8,584,629
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.5%
- population change, 2020 to 2025
- housing units
- 3,678,486
- housing units
- of occupied homes owner-occupied
- 32.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.9%
- of homes built before 1980
- median home value
- $777,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Brooklyn
What Brooklyn’s trade counts mean for your marketing
The trades chart counts Kings County, which is Brooklyn, not the whole city. Brooklyn alone has 1,378 residential remodelers. With that many in one borough, a remodeler’s finished projects have to show up everywhere a customer looks: the website, the Google Business Profile and the reviews.
Repair trades are next on the chart, with 784 plumbing, heating and air-conditioning contractors and 593 electrical contractors in the county. For a repair company we usually start with the phones and the Google Business Profile, then build out the site and the ads around the jobs that pay best.
County Business Patterns
Trade and home service businesses in Kings County
Establishments by industry, 2023
- Residential remodelers1,378
- Plumbing, heating and air-conditioning contractors784
- Electrical contractors593
- New home builders320
- Painting contractors184
- Landscaping services153
- Pest control companies105
- Glass and glazing contractors87
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How we sequence a New York marketing program
Tracking goes in first, so every later choice about money rests on real call counts.
1
Pick your boroughs and trades
You tell us which boroughs you cover and which jobs you want more of, and every service gets set to that same list.
2
Put tracking on every channel
Before any budget moves, call and form tracking goes on every channel you already use, so we know which ones produce calls today.
3
Fix the biggest gap first
That might be a site that’s hard to use on a phone, a thin Google profile or calls going to voicemail. We start with whichever costs you the most jobs.
4
Add the next service on the numbers
Once tracking shows what each channel brings in, SEO, Google Ads or the AI receptionist gets added where your call data points.
Proof
Town & Country Glass: website, SEO and Google Ads together
Lithium has no New York case study to show you, so here is one from Portland: Town & Country Glass, a commercial glass company, hired Lithium for a new website, SEO and Google Ads, and the card reflects all three. The quote beside it is from Chris Martin of Mt. Hood Pro Painting.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround New York City
Marketing pages for nearby cities in two states
Jersey City, Newark and Elizabeth sit across the state line in New Jersey, and Hempstead, Mount Vernon and Freeport are nearby in New York. If you take jobs in any of them, start with their marketing pages below, and use the New York state page to find the rest.
Pricing
Lithium’s prices for New York City businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What New York City owners ask about a full marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Can a Portland agency run marketing for a New York City business?
Yes. Every Lithium client works with us by video, whether the business sits across town from our Portland headquarters or across the country. DJ Van Zanten, a co-founder, runs your strategy calls, Allison McKenney handles day-to-day requests, and your monthly report shows calls and leads for each channel.
I already pay a web designer and an ads person. Why move everything to one agency?
You don’t have to. Lithium can take one service and leave the rest where it is. The case for one agency is tracking: when the site, the ads and the phones all report into the same call tracking, you see which one booked the job, and no two vendors can claim the same call.
What does a full program cost a New York City business?
It depends on which services you run. Inside the SEO range, a company going after high-value jobs in a crowded trade needs more pages and links each month than one after steady repair work. Ads management grows with how much you spend on clicks, and the AI receptionist stays $179 a month whatever else you add.
Is Lithium a fit for a small New York trade business?
Usually, if customers find your kind of work on Google and you can take on more calls. Lithium works mainly with home service businesses such as plumbers, pest control companies, painters and remodelers, and you can start with a single service. If the numbers don’t make sense for your size, a co-founder will say so on the first call.
How long is the agreement for a New York marketing plan?
Most Lithium services start with a six-month agreement and then run month to month on 30 days’ notice. The AI receptionist has no contract at all. A website is a one-time project, with optional hosting and maintenance at $99 a month once it is live.
Free action plan
Get a free review of your New York marketing, channel by channel
List the vendors and tools you pay for today, from the website host to the ad account, plus the boroughs you want more work from. On a short video call, a co-founder shows you which of them you can tie to booked jobs now and which single service we would start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ