SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Peoria, Illinois
Peoria PPC that buys calls at a cost per lead your jobs can carry.
Peoria service businesses get Google Ads measured against cost per lead, with every call tracked and budget moved to the work your crews can take.
- Calls counted in one monthly report
- A landing page for each job
- Spend moved to booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC where the calls are
Which searches deserve the Peoria ad budget
A paid click in Peoria is priced per search, and the way to know whether it paid is to record which search produced the call. Lithium Marketing manages Google Ads for Peoria service businesses, and the first job is measurement. “hvac repair peoria il” runs $24.31 a click on average, so a campaign without keyword-level call records is spending blind.
“garage door repair peoria il” draws 480 searches a month at $19.53 a click, and “landscaping peoria il” sits at 390 searches and $6.28. That spread decides where the first campaign goes: a garage door company needs a tight set of negative keywords and a page built for one job, while a landscaper can test a wider net on a smaller budget.
What a Peoria click costs
What a Peoria click costs by trade
“roofing company peoria il” draws 480 searches a month at $10.75 a click, and “electrician peoria il” draws 390 at $11.84. Each price raises the same question: can the average job cover that click and still leave a margin?
When we checked “plumber peoria il”, five paid ads showed on the page. In that ad block, the headline has to name the job, the town and a reason to call now, because the searcher is comparing several offers at once.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency peoria il | under 10 | not reported |
| ppc agency peoria il | under 10 | not reported |
| ppc management peoria il | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair peoria il | 30 | $24.31 |
| garage door repair peoria il | 480 | $19.53 |
| plumber peoria il | 1,600 | $18.56 |
| pest control peoria il | 480 | $11.94 |
| electrician peoria il | 390 | $11.84 |
| roofing company peoria il | 480 | $10.75 |
| landscaping peoria il | 390 | $6.28 |
| water damage restoration peoria il | 50 | $2.33 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 96 to 2,200 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber peoria il”, as Google showed it to a searcher located in Peoria. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Peoria market
A market that is not growing rewards the repeat job
Peoria lost 2.0% of its population between 2020 and 2025, ending at 110,920 residents, so an ad budget cannot count on a growing pool of homeowners. It has to go after the jobs that repeat: a roof repair, a drain that backs up, a panel that needs replacing.
57.5% of Peoria’s occupied homes belong to their owners, so an ad can speak to the person who approves the work. Peoria has cold, snowy winters and hot, humid summers, so if your own call history shows a seasonal spike, the budget should follow it.
- residents (2025 estimate)
- 110,920
- residents (2025 estimate)
- population change, 2020 to 2025
- -2%
- population change, 2020 to 2025
- housing units
- 54,010
- housing units
- of occupied homes owner-occupied
- 57.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 69%
- of homes built before 1980
- median home value
- $156,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Peoria County
Which county trades fit a paid campaign
Peoria County has 28 electrical contractors and 12 roofing contractors. A campaign for either can cover the county without a list of every town, which keeps the account simple while the tracking proves what works.
Landscaping is the largest home trade in the county at 67 businesses. A landscaper can test a modest budget across a wide set of services. Pest control has 6 companies, and an owner with one treatment to sell should put the whole budget behind that campaign and measure the calls before adding another.
County Business Patterns
Trade and home service businesses in Peoria County
Establishments by industry, 2023
- Landscaping services67
- Plumbing, heating and air-conditioning contractors64
- Residential remodelers47
- Electrical contractors28
- Excavation and site preparation contractors21
- New home builders18
- Painting contractors14
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
The order a Peoria Google Ads account follows
Tracking goes in before the first dollar of ad spend, and the tuning follows your call data after that.
1
Read the account you have
We open the campaigns you already run, keep the search terms that have produced calls and flag the ones that only spend.
2
Wire the calls and forms
Before a campaign goes live, each call and form carries a label naming its keyword and ad, so the report can point at the one that paid.
3
Build a page per job
The work you want most gets a page of its own, with the service, the towns you cover and a form that takes a minute on a phone.
4
Set the weekly rhythm
Bids and search terms get checked daily through the first 30 days, then weekly, against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
What website, SEO and Google Ads did for a septic company
Byers Septic Service, a septic company, brought Lithium in for its website, SEO and Google Ads, and the results on the card come from that work. The quote beside it is Dave Turin’s recommendation of DJ Van Zanten.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Peoria
Where a Peoria campaign can point next
A campaign can stay inside Peoria or reach the towns your crews already serve, one market at a time. Local click costs are on the PPC pages for Joliet, Aurora and Naperville, and Davenport, Iowa has a page as well. The Illinois page collects the rest.
Published price
The Google Ads fee, and what it covers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you raise the Peoria ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we put toward ad clicks?
One job has to pay for the clicks that led to it. HVAC clicks at $24.31 mean a tighter keyword list, while landscaping at $6.28 leaves room to test. We look at the landing page first, then name a starting budget and change it when the calls say so.
When do the first Peoria calls arrive?
The first tracked calls show up in the opening week, and each one is labeled with the search that produced it. After that, the work is pruning: a plumber’s drain terms that never book get cut, and the money moves to the jobs that do. Cost per lead settles as the call record grows.
What does the management fee cover?
The fee covers running the account: campaigns, keywords, negative search terms, ad copy, landing page work, tracking and reporting. It does not buy the clicks; ad spend is separate and paid to Google. Management starts at $500 a month plus ad spend, and the fee scales with your spend, the channels we run and the landing page work.
Can we advertise on more than Google?
Yes, when the audience justifies it. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram, and LinkedIn for the right offer. Each channel gets its own tracking, so you can see which one produces calls before the budget grows.
How do we tell which ads turned into work?
Each call and form gets a source before the campaign starts, and the report ties it to the keyword and ad. If your team marks the ones that booked, the campaign gets judged on the calls that turned into work, and next month’s budget follows that.
Free action plan
Get a free review of your Peoria Google Ads
Give us a look at the account and tell us which months you can handle more work. On a short video call, a co-founder will show the search terms to cut, the calls nobody counted and the next budget to try.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ