SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Peoria, Illinois
Peoria digital marketing that turns searches into calls.
One team runs the site, search, ads and phone for Peoria service businesses, at published prices, with a co-founder on the first call.
- Site, search, ads and phones in one plan
- Call tracking shared by every service
- Monthly reporting in calls and leads
Google searches each month
What Peoria searches for, by service
460
searches a month
- Web design430
- SEO20
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the numbers
Where the four services meet in Peoria
One plan for the website, the search results, the ads and the phone is what a Peoria service business needs when four vendors report four different numbers. Lithium Marketing runs that plan, and it starts with tracking, so the first report shows which calls came from search, which came from an ad and which came from a Google profile the customer saw first. The Peoria metro area holds 363,505 people, and a contractor who works across it needs one set of numbers.
Peoria County’s trade mix is broad: 67 landscaping services work alongside 64 plumbing, heating and air-conditioning contractors, and each group buys marketing for a different reason. If your crews are booked out on project work, the plan leads with estimates for projects you can schedule. If a plumber’s calls come at 9 pm, the plan starts with a phone that gets answered. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video, and the scope is agreed before any work starts.
The four services
Four services that share one set of numbers
A Peoria business rarely needs all four on day one. Each card below opens the page for that part of the work.
SEO for Peoria tradesTrade pages and a complete Google profile, so a search for a plumber or a roofer lands on a page that answers the question.Learn more Web design for PeoriaA WordPress site built around your finished jobs, with the phone number where a visitor looks first.Learn more PPC for PeoriaPaid search set up around your best jobs, with every call traced to the ad that paid for it.Learn more AI reception in PeoriaEvery call answered at 2 am as well as noon, with bookings and transfers included and custom automation scoped separately.Learn more
Search in Peoria
What Peoria searches say about a four-service plan
Trade searches naming Peoria are big enough that one page per service is the minimum. “plumber peoria il” draws 1,600 searches a month, “roofing company peoria il” draws 480 and “landscaping peoria il” brings 390. A plan built around one trade leaves the rest of that demand to the next company on the list.
The owner shopping for a builder is another customer: “web design peoria il” alone draws 210 searches a month, and that page has to explain scope, price and timeline before the owner calls a builder. We build it that way, then measure the calls it produces.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing peoria il | 10 | not reported |
| digital marketing agency peoria il | under 10 | not reported |
| marketing agency peoria il | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair peoria il | 30 | $24.31 |
| garage door repair peoria il | 480 | $19.53 |
| plumber peoria il | 1,600 | $18.56 |
| pest control peoria il | 480 | $11.94 |
| electrician peoria il | 390 | $11.84 |
| roofing company peoria il | 480 | $10.75 |
| landscaping peoria il | 390 | $6.28 |
| water damage restoration peoria il | 50 | $2.33 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 96 to 2,200 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber peoria il”, as Google showed it to a searcher located in Peoria. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Peoria market
The housing stock behind the work you sell
Peoria has 54,010 housing units and 57.5% of the occupied homes belong to their owners, so a page can address the person who approves the work. In Peoria, a median year built of 1966 and a 69.0% share of homes built before 1980 describe most of the housing stock. Those houses are the ones your roof, furnace, panel and drain pages should cover, and each page gives the owner a place to describe what is wrong.
Peoria’s population fell 2.0% between 2020 and 2025, to 110,920 residents. A city that is not adding residents does not create new customers, so the work comes from being the company a homeowner finds first when a job comes up. Reviews, a fast page and a phone that gets answered matter more than a new logo.
- residents (2025 estimate)
- 110,920
- residents (2025 estimate)
- population change, 2020 to 2025
- -2%
- population change, 2020 to 2025
- housing units
- 54,010
- housing units
- of occupied homes owner-occupied
- 57.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 69%
- of homes built before 1980
- median home value
- $156,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Peoria County
Which county trades have the most businesses
Peoria County lists 67 landscaping services, more than any other home trade in the county. Plumbing, heating and air-conditioning contractors come next at 64, and residential remodelers at 47. With that many businesses selling the same work, a page that shows your own reviews and finished jobs separates you from the next name on the list.
Roofing and pest control are worth their own pages too. Peoria County has 12 roofing contractors and 6 pest control companies. If roofing or pest work is what you want more of, give it a page and an ad group of its own, and let your reviews explain why the call should come to you.
County Business Patterns
Trade and home service businesses in Peoria County
Establishments by industry, 2023
- Landscaping services67
- Plumbing, heating and air-conditioning contractors64
- Residential remodelers47
- Electrical contractors28
- Excavation and site preparation contractors21
- New home builders18
- Painting contractors14
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What gets fixed first, and what follows
We start with what your phone and form data can already show, then add the service that closes the biggest gap.
1
Count what arrives now
Tracking goes on the site, the profile and any ads already running, and the first report names the source of every call and form that comes in.
2
Fix the first handoff
A slow page on a phone or a form that asks for too much gets fixed before anything else, because the other three services all send people there.
3
Layer in search and ads
Search work adds a page for each service you sell, and paid ads go after the work you need booked this month.
4
Answer the calls the work earns
The AI receptionist answers every call, books what it can and transfers the rest under rules you approve.
Proof
What changed for a septic company
Dave Turin, who runs the excavation business Dozer Dave, recommends co-founder DJ Van Zanten in the quote beside this card. The card’s numbers belong to Byers Septic Service, which hired Lithium for a new website, SEO and Google Ads.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Peoria
Marketing pages for the cities near Peoria
The pages below show how the same four services are handled in Springfield, Rockford and Davenport, Iowa, and the statewide page links every Illinois city we serve.
Pricing
What a Peoria marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Peoria owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Which of the four services should a Peoria business start with?
Follow the job backwards. A call nobody picks up points at the receptionist; a page that loads slowly on a phone points at the designer; a business nobody can find points at search. On the first call, a co-founder reads your tracking and your site and names the one to fix.
Can we hire one service and add the rest later?
You can start with the service that fixes your first problem, then add the next one when the reporting shows it earns its place. Call tracking is shared across all four, so later work is judged on the same calls and leads as the first project.
How long is the service agreement?
The usual service agreement starts with six months and then runs month to month with 30 days’ notice. The AI receptionist is the exception: no contract at all. We ask for the first six months because search and ads need time to show what they can do.
What moves the monthly total when we add a service?
Four separate quotes, one shared report. A small site with a form is the simpler website quote, a one-location plumber after repair calls sits near the bottom of the SEO range, and a company with several service lines and thin pages sits higher. Those published prices cover the standard scope, and the proposal names the number when your scope is larger.
Does Lithium work with a two-truck shop or only larger companies?
Both. A two-truck plumber and a company with several crews get the same published prices and the same co-founder on the first call. What changes is the scope: a small shop may need one service and a tight service area, while a larger company needs a page for each service and a wider service area.
Free action plan
Put your Peoria marketing plan together for free
On a short video call, a co-founder will order the four services around the budget you have. Send your website address, the services you sell and the towns you cover beforehand.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ