Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Search engine optimization for Phoenix
Phoenix plumbers, electricians, pest companies and other trades get SEO planned by a co-founder and reported each month in calls and leads.

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Local search, explained
Lithium Marketing handles local SEO for Phoenix service businesses, from the Google Business Profile to the pages and links behind it, with calls as the measure. When we searched “plumber phoenix”, the Map Pack came first on the page, and its four businesses carried 125, 1,200, 1,500 and 5,200 Google reviews. A business with 125 reviews made the same pack as one with 5,200, so the review count is one factor among several: your profile’s categories, the services listed on it, how close you are to the searcher and the website behind it.
The city’s planning map splits Phoenix into 15 urban villages, from Ahwatukee Foothills and Deer Valley to Laveen, Maryvale and Camelback East. Because the Map Pack leans on distance, a company that shows up well near its shop can drop out a few villages away. Village pages that describe the jobs you do in each one let you compete in the organic listings wherever the pack leaves you out.
Search demand in Phoenix
Pest control and landscaping draw some of the biggest trade searches naming Phoenix: about 4,400 a month for “pest control phoenix” and about 2,900 for “landscaping phoenix”. Volume like that calls for a separate page for each service you sell, so Google has a specific page to match, not a line on a general list. A pest company that treats bark scorpions and Africanized bees, both found in and around Phoenix, should give each one a page.
The “plumber phoenix” results also showed a People Also Ask box, with Facebook, Nextdoor and Yelp in the top 10. Answer the questions customers ask in plain sentences on your service pages, and keep your business name, phone number and services identical on every directory, so Google and the customer see one consistent company.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo phoenix | 1,300 | $13.71 |
| seo agency phoenix | 1,000 | $52.00 |
| seo company phoenix | 1,000 | $52.00 |
| seo services phoenix | 720 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber phoenix”, as Google showed it to a searcher located in Phoenix. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Phoenix neighborhoods
South Mountain separates Ahwatukee from the rest of Phoenix. A company north of the mountain that wants work in Ahwatukee should give it a page of its own, written for the homes and jobs there.
Phoenix residents also refer to districts such as Arcadia, the Biltmore Area, Sunnyslope, Midtown and the Melrose District. Use those names on your area pages, in your Google Business Profile description and in the captions on your job photos, since they match the way people around Phoenix describe where they live.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades on the county chart
Plumbing, heating and air-conditioning is the largest group on the Maricopa County chart, with 1,604 contractors. For a plumber or HVAC company in a field that size, the basics have to be complete before anything else helps: the right primary category, every service listed on the Google profile and a matching page on your site for each one.
The county also has 1,135 electrical contractors, and “electrician phoenix” draws about 1,900 searches a month. An electrician who sells panel upgrades, rewiring and lighting should give each job its own page, so the site matches more of the searches people run before they call.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO work
The first month goes to repairs and your Google profile, and the pages and links that follow build on both.
We check how Google crawls your site and how it loads on a phone, then fix the errors we find. Technical fixes usually show movement within 30 days.
Categories, services, hours, photos and the parts of Phoenix you serve go into your Google Business Profile, and your name and number get matched on Yelp, Facebook and Nextdoor.
Pages for Ahwatukee, Deer Valley or whichever parts of Phoenix you choose, plus one for each service, written answer-first so Google and AI tools can quote them.
Links from suppliers, trade groups and Arizona sites point to your service and village pages, and a review request link goes to customers after each finished job.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Client results
Drake’s 7 Dees, a garden center, hired Lithium for a new website, SEO and Google Ads, and the numbers on the card come from that combined program. Owner Drake Snodgrass explains how the business went from spending heavily on paid search to ranking on page one organically.
Garden center380%more organic traffic
in one year
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesRanking past the city limits
Each nearby city has an SEO page of its own, with the search numbers for Glendale, Scottsdale, Tempe, Peoria, Surprise and Avondale. A city where you want more jobs probably deserves an area page on your own site as well, and the Arizona link lists every other city we cover.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Two things set it: how much ground you want to cover and what each new customer is worth. Ranking a pest company in three villages is a smaller job than ranking a plumbing and HVAC company for a dozen services across Phoenix, Glendale and Tempe, and the retainer reflects that. A business with high-value jobs, like a full repipe, can justify the top of the range sooner.
They do. Answer-first writing, schema markup and an llms.txt file are part of every retainer, and we keep your name, address and services consistent wherever they appear, since AI tools pull from those sources. Nobody can promise that ChatGPT or Google’s AI will mention you, so the report keeps counting calls.
No. Google alone decides who appears there, and an agency promising a spot is promising something it doesn’t control. We guarantee the work itself: the profile built out, the pages written, the listings matched and the links earned, all in your monthly report next to the calls that came in.
Expect the earliest movement on technical fixes, usually inside 30 days. Rankings for village searches and longer, specific phrases typically follow over 60 to 90 days. The bigger revenue gains tend to arrive after month three, and since calls are in the report from the start, you won’t be waiting blind.
That depends on what one new customer is worth to you. If a typical job brings in a few hundred dollars, a $1,300 retainer needs several extra jobs a month to cover itself; if one job is worth thousands, like a roof or an AC replacement, the math is easier. A co-founder runs those numbers with you before you commit.
Free action plan
Send a link to your site and a list of the jobs and villages you want to win. Your current rankings go up on screen during a short video call with a co-founder, along with the first three months of work.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ