GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Phoenix service businesses
A digital marketing agency for Phoenix, from the first search to the call.
Phoenix service businesses get website, search, ads and phones on one plan, with each call traced to the ad, page or listing behind it.
- Pages for every Valley city you serve
- Budgets set by each trade’s click cost
- Every call answered, nights included
Google searches each month
What Phoenix searches for, by service
6,970
searches a month
- SEO3,020
- Digital marketing1,970
- Web design1,900
- PPC management70
- AI services10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short answer
What Lithium runs for a Phoenix service business
For Phoenix service businesses, Lithium Marketing handles the website, SEO, Google Ads and AI call answering under one plan, with one report tying the four together. That matters because the Phoenix-Mesa-Chandler metro area holds 5,228,938 people, and a business that takes jobs in Glendale or Tempe as well as Phoenix needs its pages, ads and phone answering to cover the same cities.
Phoenix grew 3.6% between 2020 and 2025, and every household that arrived in those years had to choose a plumber, an electrician and a pest company from scratch. Newcomers don’t know the established names, so your Google profile, reviews and website do the introducing.
Four services, one plan
How the four services split the work in Phoenix
Each card opens a full Phoenix page for that service. Hire one, or line them up in the order your tracking says matters most.
Rank where Phoenix customers lookWith thousands of monthly searches naming Phoenix for plumbing and pest control, each service you sell gets its own page, and your Google profile gets built out to compete in the Map Pack.Learn more A website for every kind of Phoenix housePhoenix mixes pre-1980 houses with newer tract homes, so your site shows both kinds of work and keeps a call button on every screen.Learn more Ads priced trade by tradeClick costs in Phoenix swing widely from one trade to the next, so campaigns go to the jobs your margins can pay for, with tracking on every call.Learn more Phones answered day and nightWhen a Phoenix caller needs help at 9 p.m., the AI receptionist picks up, books the visit or transfers an emergency to your on-call tech, and automation handles the follow-up.Learn more
What Phoenix customers search
Phoenix trade searches, and the price of a click
Trade searches naming Phoenix are led by plumbing and pest control, with about 5,400 a month for “plumber phoenix” and 4,400 for “pest control phoenix”. Demand that size is worth chasing through SEO and the Map Pack as well as ads, since an organic call carries no per-click charge.
Click prices in the trade table run from $54.16 for “plumber phoenix” down to $9.29 for “landscaping phoenix”. That range sets the mix: a plumber needs call tracking and a landing page in place before buying clicks at that price, and a landscaper can afford to learn from ads early.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency phoenix | 880 | $15.19 |
| marketing agency phoenix | 880 | $11.13 |
| digital marketing phoenix | 210 | $6.72 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber phoenix | 5,400 | $54.16 |
| garage door repair phoenix | 1,600 | $47.42 |
| water damage restoration phoenix | 480 | $36.51 |
| pest control phoenix | 4,400 | $34.34 |
| electrician phoenix | 1,900 | $23.74 |
| hvac repair phoenix | 260 | $17.70 |
| roofing company phoenix | 210 | $16.74 |
| landscaping phoenix | 2,900 | $9.29 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 125 to 5,200 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber phoenix”, as Google showed it to a searcher located in Phoenix. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Phoenix by the map
Phoenix is built wide, so plan wide
Phoenix is the largest city in Arizona by area, with about 518 square miles of land, and geographers treat it as a textbook case of urban sprawl. Stores and office complexes spread out and never concentrated downtown, so your customers are scattered across the city, and a single line on your website listing a service area won’t reach them.
Phoenix’s street grid makes a service area easy to draw. Most roads run north to south or east to west, with major streets a mile apart, so you can define your area by the streets your crews already know and use the same lines in your Google Business Profile, your ad targeting and your area pages.
- residents (2025 estimate)
- 1,665,481
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 653,065
- housing units
- of occupied homes owner-occupied
- 57.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 41.6%
- of homes built before 1980
- median home value
- $420,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Maricopa County trades
Reading the county’s trade counts for Phoenix
Maricopa County has 1,406 residential remodelers and 1,148 landscaping companies, two of the biggest groups on the chart. With that many in each field, a remodeler or landscaper competes on what a customer can check: photos of finished projects on the website, recent reviews on the Google profile and a separate page per job type, all in place before the ad budget grows.
The county also counts 588 new home builders, and Phoenix puts few limits on developers planning new projects. If you build homes, or handle wiring, painting or landscaping for builders, keep that new-construction work on its own pages and campaigns, apart from the repair calls homeowners make.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,604
- Residential remodelers1,406
- Landscaping services1,148
- Electrical contractors1,135
- New home builders588
- Painting contractors419
- Pest control companies369
- Excavation and site preparation contractors361
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Where we begin
The first stretch of a Phoenix marketing plan
Tracking and the website come first, because search, ads and phones all send customers there.
1
Choose the map
You tell us which parts of Phoenix and which nearby cities you want more work in, and that list drives the area pages, the Google profile service area and the ad targeting.
2
Give each channel its own number
Tracked phone numbers and form tags separate a Map Pack call from an ad call or a website call, so the first report already shows which one pays.
3
Fix the site, then buy traffic
A slow or hard-to-use site gets rebuilt before money goes into clicks. Then Google Ads takes the jobs whose click costs your margins can carry, and SEO builds pages whose calls cost nothing per click.
4
Keep the phones covered
If calls pile up on hot evenings or after a monsoon storm, the AI receptionist answers each one, books what it can and sends emergencies to your on-call tech.
A full program
Website, SEO and Google Ads together for Dixie Glass
Lithium has no Phoenix case study to show you, so here is the closest match to a full program: Dixie Glass, a glass company serving the Mississippi Gulf Coast since 1946. Lithium built its website and ran its SEO and Google Ads, and the card shows what those three did together. Chris Martin of Mt. Hood Pro Painting gives his own account of working with Lithium beside it.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Phoenix
Marketing pages for the cities next door
The links below open marketing pages for Glendale, Scottsdale, Tempe, Peoria, Surprise and Avondale. Check a neighbor’s search demand on its page and compare it with Phoenix before you add that city to your plan. For any other Arizona city, start from the state link.
Pricing
Lithium’s prices, laid out for Phoenix owners
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Phoenix owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Can Lithium do good work for a Phoenix business from Portland?
Yes. Lithium is headquartered in Portland and works with every client by video, so a Phoenix business gets the same co-founder on its strategy calls and the same account manager as a client in Oregon. Your plan is built on Phoenix numbers: the searches, click costs and Map Pack results for your trade.
Which service should I pay for first?
Usually the one fixing your biggest leak. Missed evening calls point to the AI receptionist; plenty of visits but few calls point to the website; a site nobody finds points to SEO, or to Google Ads if you need work this month. A co-founder looks at your numbers on the first call and picks the starting point with you.
How long do I have to commit?
Six months to begin with, for most services, and after that you stay month to month and can leave with 30 days’ notice. The AI receptionist has no contract at all.
Is a full four-service plan too much for a small Phoenix crew?
Often, at the start. A small crew tends to get more from one service done well, such as a site that turns visits into calls or an AI receptionist that ends missed calls, than from four done thinly. Add the next one when your tracked calls show the first is earning its keep.
What will the monthly report show me?
Calls and form leads, each tagged with where it came from: your website, your Google profile or an ad. Google Ads adds cost per lead by campaign, and SEO adds the rankings behind the calls. Tell us which leads turned into jobs and the report can show which channel books work, not only which one rings.
Free action plan
Get a free plan to bring your Phoenix business more booked jobs
Tell us which trades you sell, which parts of the Valley you want more work from and where your website lives. A co-founder will review your search, ads and phones with you on a short video call and name the first change worth making.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ