RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
SEO in Tempe, Arizona
Tempe service businesses get a page per service, a Google Business Profile filled in, and a report that counts calls and booked jobs.

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Tempe SEO, answered
Lithium Marketing builds the local SEO program for a Tempe service business around three things: the map, the profile that feeds it, and the pages that answer what a customer typed. The map came first when we looked at “plumber tempe”, above the organic results, and that order decides where the work starts.
Tempe is one of the most densely populated cities in the state, so one location reaches a lot of households. The same density crowds the map near you, while the work you want can cross into Phoenix, Mesa and Chandler. Pages for each service and a profile that names all of them do work a single homepage cannot.
Search in Tempe
Searches naming Tempe for SEO itself are modest: 70 searches a month for “seo tempe” and 50 for “seo services tempe”. Your customers do not start there. They start on the trade: 880 searches a month for “plumber tempe” and 260 for “electrician tempe”, each one likely a person with a job who has not chosen a company yet.
The results page for “plumber tempe” carried four directory sites in the top 10: Facebook, Houzz, MapQuest and Yelp. No AI Overview appeared on it when we checked. Both details shape the plan: your listings on those directories need the same name, phone number and services as your site, and every page should answer a customer's question in its first two sentences.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo tempe | 70 | not reported |
| seo services tempe | 50 | not reported |
| seo agency tempe | under 10 | not reported |
| seo company tempe | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber tempe”, as Google showed it to a searcher located in Tempe. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Tempe market
Tempe's housing is older than the county's: 41.2% of Tempe homes were built before 1980, against 28.6% across Maricopa County. For a plumbing, HVAC or roofing business, that history points to repair and replacement pages, with the questions those jobs raise answered on the page.
The rest of the plan follows your service area: name the cities you cover and stop at the edge. A page written for the whole Valley answers nobody in particular, while a page for Gilbert or Chandler can name the neighborhoods and the housing stock there.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Maricopa County
Maricopa County has 1,135 electrical contractors and 1,148 landscaping services, and both trades sell work that customers search by job type: a panel upgrade, a rewire, a yard cleanup, a drip system install. One service page per job gives Google a page to match, and it gives the customer a reason to call you and not the next listing.
Roofing gets its own plan. Maricopa County has 318 roofing contractors, and if a homeowner searches for roof work, they usually have a problem in front of them, so one strong page that answers inspection, repair and replacement in order beats a list of service links. Add photos of finished roofs to the profile and the page has something to show.
County Business Patterns
Trade and home service businesses in Maricopa County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO retainer
The profile comes first, then the pages, then the technical cleanup and the links.
The Google Business Profile gets every service, service area and photo, plus a review ask you can send after each finished job.
One page for each service you sell and one for each nearby city where you take work, written around the questions customers ask.
Slow pages, broken links and duplicate titles get cleared, the work that usually shows movement within 30 days.
Name, phone and services get aligned on Facebook, Houzz, MapQuest and Yelp, and links point at the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
Robinson Restoration brought Lithium in for a new website and SEO. The organic results on the card came from that work, and Drake Snodgrass of Drake's 7 Dees, a garden center, describes his own experience with Lithium.
Restoration26Xorganic traffic
79 to 2,200+ visits a month, SEO only
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Tempe
Chandler, Gilbert and Mesa have their own SEO page, and so do Phoenix, Glendale and Scottsdale. Each page carries that city's search figures, and Arizona's page gathers every city Lithium covers.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
The page count sets the floor, and the value of a booked job sets the ceiling. A single-location plumber needs fewer pages than a remodeler covering the East Valley, and a co-founder prices the difference on the first call.
Technical fixes usually show within 30 days, and local rankings typically take 60 to 90 days, with revenue compounding from month four. Your report counts calls, so the trend is visible before the rankings settle.
Six months is the opening term. After that the agreement rolls month to month and you can end it with 30 days' notice. The first six months give the local rankings time to settle.
Google orders the map, and it does not take requests. Any agency promising a specific position is guessing. Lithium works on the parts you control: the profile's services and service areas, a page for each thing you sell, listings that agree with your site, and review requests after finished jobs. You see where it moved in the monthly report.
The foundations are the same: clear answers, schema and business details that match everywhere. Lithium builds those into every retainer, because AI tools read the same pages Google does. No one can promise a mention in an AI answer, so the reporting stays on calls, quote requests and booked jobs.
Free action plan
Send a link to your site and a list of the services that should bring in more work. A co-founder will review your rankings on a short video call and name the pages missing from the plan.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ