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SEO in Tempe, Arizona

Tempe SEO that starts with the searches customers already type.

Tempe service businesses get a page per service, a Google Business Profile filled in, and a report that counts calls and booked jobs.

  • Service pages and city pages
  • Google Business Profile work
  • Reports counted in calls
F&W Fence Co. website homepage for fence installation, supply and repair
4Xmore ranking keywords for F&W Fence Co. (190 to 745 keywords)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Tempe SEO, answered

What local SEO does for a Tempe business

Lithium Marketing builds the local SEO program for a Tempe service business around three things: the map, the profile that feeds it, and the pages that answer what a customer typed. The map came first when we looked at “plumber tempe”, above the organic results, and that order decides where the work starts.

Tempe is one of the most densely populated cities in the state, so one location reaches a lot of households. The same density crowds the map near you, while the work you want can cross into Phoenix, Mesa and Chandler. Pages for each service and a profile that names all of them do work a single homepage cannot.

The Tempe market

Housing age and the pages it calls for

Tempe's housing is older than the county's: 41.2% of Tempe homes were built before 1980, against 28.6% across Maricopa County. For a plumbing, HVAC or roofing business, that history points to repair and replacement pages, with the questions those jobs raise answered on the page.

The rest of the plan follows your service area: name the cities you cover and stop at the edge. A page written for the whole Valley answers nobody in particular, while a page for Gilbert or Chandler can name the neighborhoods and the housing stock there.

residents (2025 estimate)
190,571
residents (2025 estimate)
population change, 2020 to 2025
+3.5%
population change, 2020 to 2025
housing units
86,182
housing units
of occupied homes owner-occupied
42.3%
of occupied homes owner-occupied
of homes built before 1980
41.2%
of homes built before 1980
median home value
$455,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Maricopa County

What the county's trade counts mean for search

Maricopa County has 1,135 electrical contractors and 1,148 landscaping services, and both trades sell work that customers search by job type: a panel upgrade, a rewire, a yard cleanup, a drip system install. One service page per job gives Google a page to match, and it gives the customer a reason to call you and not the next listing.

Roofing gets its own plan. Maricopa County has 318 roofing contractors, and if a homeowner searches for roof work, they usually have a problem in front of them, so one strong page that answers inspection, repair and replacement in order beats a list of service links. Add photos of finished roofs to the profile and the page has something to show.

County Business Patterns

Trade and home service businesses in Maricopa County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    1,604
  • Residential remodelers
    1,406
  • Landscaping services
    1,148
  • Electrical contractors
    1,135
  • New home builders
    588
  • Painting contractors
    419
  • Pest control companies
    369
  • Excavation and site preparation contractors
    361

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The SEO retainer

The SEO work, in the order it happens

The profile comes first, then the pages, then the technical cleanup and the links.

1

Start with the profile and the reviews

The Google Business Profile gets every service, service area and photo, plus a review ask you can send after each finished job.

2

Then the pages that answer searches

One page for each service you sell and one for each nearby city where you take work, written around the questions customers ask.

3

Remove what blocks Google

Slow pages, broken links and duplicate titles get cleared, the work that usually shows movement within 30 days.

4

Align the listings, then earn links

Name, phone and services get aligned on Facebook, Houzz, MapQuest and Yelp, and links point at the pages that bring calls.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

Proof

A restoration company's organic growth, built on a website and SEO

Robinson Restoration brought Lithium in for a new website and SEO. The organic results on the card came from that work, and Drake Snodgrass of Drake's 7 Dees, a garden center, describes his own experience with Lithium.

Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Around Tempe

Where else Tempe work comes from

Chandler, Gilbert and Mesa have their own SEO page, and so do Phoenix, Glendale and Scottsdale. Each page carries that city's search figures, and Arizona's page gathers every city Lithium covers.

Published price

What SEO costs a Tempe service business

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

What Tempe owners ask about SEO

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where inside the monthly range will my business land?

The page count sets the floor, and the value of a booked job sets the ceiling. A single-location plumber needs fewer pages than a remodeler covering the East Valley, and a co-founder prices the difference on the first call.

How long before the phone rings more?

Technical fixes usually show within 30 days, and local rankings typically take 60 to 90 days, with revenue compounding from month four. Your report counts calls, so the trend is visible before the rankings settle.

Do I have to sign a long contract?

Six months is the opening term. After that the agreement rolls month to month and you can end it with 30 days' notice. The first six months give the local rankings time to settle.

Can you promise a Map Pack spot?

Google orders the map, and it does not take requests. Any agency promising a specific position is guessing. Lithium works on the parts you control: the profile's services and service areas, a page for each thing you sell, listings that agree with your site, and review requests after finished jobs. You see where it moved in the monthly report.

Does AI search work differently from regular SEO?

The foundations are the same: clear answers, schema and business details that match everywhere. Lithium builds those into every retainer, because AI tools read the same pages Google does. No one can promise a mention in an AI answer, so the reporting stays on calls, quote requests and booked jobs.

Free action plan

See where your Tempe rankings stand, free

Send a link to your site and a list of the services that should bring in more work. A co-founder will review your rankings on a short video call and name the pages missing from the plan.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan