SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Paid search for Raleigh service businesses
A PPC agency for Raleigh putting your budget to work for more calls.
Put Raleigh ad spending toward jobs your crew can take, with calls, leads and cost per lead reported by campaign.
- Search terms checked for wasted spend
- Ads matched to service landing pages
- Calls and forms counted as leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what the click has to earn
Raleigh PPC built around the value of a booked job
Lithium Marketing manages paid search for Raleigh service businesses with spending decisions tied to lead quality. The average click for “hvac repair raleigh” is $44.50. Before buying more traffic at that price, we check the service offer, the landing page and how the account counts a customer contact.
You need to know more than how many people clicked. We separate the jobs you advertise, track calls and forms, and use your feedback to identify leads that became estimates or sales. That gives budget changes a business reason, especially when you offer both small repairs and larger installations.
Costs vary by service
Choose bids after you choose the offer
Roofing clicks for “roofing company raleigh” average $24.97; “landscaping raleigh” averages $6.08 per click. A lower click price is only a starting point. The landing page still needs to explain the service and produce leads for work you can deliver profitably.
For “plumber raleigh”, the recorded average is $30.49 per click. If a campaign attracts people seeking jobs, training or do-it-yourself instructions, those searches need exclusions. We review the words people typed and compare their calls with the service being advertised before deciding to raise a bid.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc management raleigh | 20 | not reported |
| ppc agency raleigh | 10 | not reported |
| google ads agency raleigh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair raleigh | 1,600 | $51.50 |
| hvac repair raleigh | 320 | $44.50 |
| water damage restoration raleigh | 140 | $32.66 |
| plumber raleigh | 2,400 | $30.49 |
| pest control raleigh | 1,600 | $26.76 |
| roofing company raleigh | 3,600 | $24.97 |
| electrician raleigh | 1,900 | $21.95 |
| landscaping raleigh | 1,000 | $6.08 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 1 recorded
- Local listing reviews
- 126 to 14,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber raleigh”, as Google showed it to a searcher located in Raleigh. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and your booking calendar
Make room for seasonal changes without guessing at demand
Raleigh summers are hot and humid. If your HVAC call records show a rise during hot weather, we can plan spending around that pattern and the appointments you have available. Ads should describe the response you can deliver, with budgets adjusted when crew capacity changes.
Precipitation in Raleigh is spread through the year, with a slight maximum from July through September. A roofer or landscaper can compare that pattern with its own quote and booking history. Weather provides a reason to check the calendar; your business records tell us when increasing promotion makes sense.
- residents (2025 estimate)
- 506,306
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.2%
- population change, 2020 to 2025
- housing units
- 224,853
- housing units
- of occupied homes owner-occupied
- 50.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 23.1%
- of homes built before 1980
- median home value
- $415,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Sell the work, not the broad category
Keep different trades and job types distinct
The combined plumbing, heating and air-conditioning category includes 395 establishments in Wake County. If your company covers several of those services, separate the ads and landing pages for each. A customer looking for drain repair should immediately see that offer and how to call.
Wake County’s landscaping services category has 464 establishments. If you sell ongoing care and installation projects, make each offer recognizable in its ads. We track the requested job and use the information you return about estimates and sales to decide where the next advertising dollar belongs.
County Business Patterns
Trade and home service businesses in Wake County
Establishments by industry, 2023
- Residential remodelers503
- New home builders470
- Landscaping services464
- Plumbing, heating and air-conditioning contractors395
- Electrical contractors301
- Painting contractors142
- Excavation and site preparation contractors130
- Roofing contractors118
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Set up, measure, improve
Run Raleigh campaigns with spending you can explain
We settle the offer and measurement before changing the budget, then manage the account against the quality of the leads.
1
Review spending against the service list
We inspect existing campaigns or research a new account, identify the jobs to advertise and confirm the addresses you cover.
2
Prove the tracking works
Test calls and forms confirm which actions count as leads. We check that reports distinguish customer contacts from visits and button clicks.
3
Match the ad to the requested job
Campaigns use service-specific keywords and landing pages, with exclusions for searches that do not fit your offer. You approve the starting budget.
4
Manage bids with lead feedback
The account gets daily review during the first 30 days and weekly review after that. We use search terms and lead quality to adjust bids, exclusions and spending.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising as part of client growth
The paid and organic work behind the Byers case
The results for septic company Byers Septic Service cover a Lithium program that included Google Ads, SEO and a website. Its case lets you examine the paid-search result alongside the organic changes. In his own words, Drake’s 7 Dees owner Drake Snodgrass discusses paid search, SEO and the website redesign.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesWhere the campaign should run
Consider each nearby city before adding it to the budget
Compare PPC information for Cary and Durham, plus Fayetteville, Greensboro, High Point and Winston-Salem, using the links below. The North Carolina page covers the wider state; campaign targets should follow the cities where you want and can deliver more work.
Published price
Separate the account fee from the media budget
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Raleigh advertising costs, commitments and results
Still curious?
Call (503) 766-5964 or email [email protected].
What changes the monthly PPC fee?
Management starts from $500 a month, plus ad spend. The fee depends on ad spend, the channels we run and the landing page work involved. We spell out the management scope and media budget separately, so you know what goes to the advertising platforms and what pays for our work.
Can a modest budget test Raleigh Google Ads?
A focused test can fit a modest budget when the expected job value supports the click costs. We narrow the service and coverage to make the test informative. Before expanding it, we review the calls, estimate requests and booked work; affordable clicks alone are not the goal.
How soon will I have results to review?
Initial results typically appear in the first week after launch. Early calls help check the offer and tracking, while decisions about ongoing spend need more lead feedback. We compare the searches bringing contacts with the jobs your team quotes and books, then refine the campaign.
How does cancellation work for PPC?
After the initial six-month term, the usual agreement renews month to month and requires 30 days’ notice. Final terms are in the written agreement. We confirm management fees and advertising spend before launch so your commitment is clear on both sides of the budget.
Do we need a different page for every advertised service?
Distinct jobs usually need distinct landing-page content. A repair caller and an installation buyer have different questions, even within the same trade. We review the existing site first and use or improve pages that already answer those questions, then quote any additional page work the campaign needs.
Free action plan
Request a closer review of your Raleigh ad spending
Share an account report, the services you advertise and what your leads turn into. A co-founder will review the spending priorities on a short video call and recommend a free PPC plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ