High Point PPC built around what a click costs in your trade.

The first budget has to cover clicks at a price the finished jobs can pay back. A trade with expensive clicks needs a tighter test than a cheap one, so the starting number follows the trade you pick and the page it lands on. We set it together on the strategy call.

Initial results typically appear within the first week after tracking is in place. The first weeks show which search terms produce calls, and the account adjusts from there.

The fee and the media budget are two separate lines, and both are set before launch. The fee moves with the ad spend, the channels and the landing page work, and the service agreement runs six months, then month to month with 30 days' notice.

Sometimes. Facebook, Instagram and Microsoft Ads can reach customers Google misses, and the call data shows whether each one belongs. Lithium starts with Google and adds a channel only when the calls justify the extra work.

Each call carries the campaign, keyword and ad that produced it, and the monthly report totals calls, leads and cost per lead. When your team marks the leads that turned into booked work, the next budget can favor the campaigns that did.