Winston-Salem, NC PPC and pay per click marketing built to earn job leads.

Start with the amount you can afford to spend acquiring a customer and the services you can deliver. We compare that with keyword costs and the website's ability to turn visitors into leads. A small focused campaign can answer more than spreading the same budget across every service and city.

The fee depends on advertising spend, the channels involved and landing-page work. We quote the management scope before launch and identify the separate amount paid to the ad platforms. That gives you the full budget to review before the campaign starts.

Look at recorded leads and average cost per lead for each campaign, then compare them with the jobs your team booked. A click total alone cannot tell you how the spending is working. We use call and form tracking, along with your booking feedback, to identify what deserves more budget or a change in approach.

Initial results typically begin within the first week of a campaign running. Lead volume and cost depend on the market, offer and landing page, so the opening results are a starting point for optimization. We refine the account as search terms and lead response become available.

They can be worth testing when the offer and audience support them. Lithium manages Microsoft Ads and Meta advertising on Facebook and Instagram as well as Google Ads. We discuss what each channel is meant to accomplish, and compare its lead response before making it a larger part of your spending.