FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing across North Carolina
North Carolina city pages show what customers search in each market, and the plan for the places you serve uses the published prices.
Google searches each month
Searches for marketing help that name North Carolina
Searches for marketing, SEO, web design and ads, by the place they name
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
The state, city by city
Lithium Marketing works with service businesses across North Carolina on the four services that turn searches into booked work: a WordPress website, local SEO, Google Ads and an AI receptionist that answers the phone. We size the work to the cities where you can send a crew, so a two-van plumber and a home builder start from different plans.
North Carolina counted 11,197,968 residents in 2025, 7.2% more than in 2020. Even in a growing state, customers search one city at a time, so each city page carries its own search volumes and housing figures, and the plan follows the places where the work is.
Four services, one plan
The four cards below open the national pages, where each service explains its scope and what it costs. Pick the one that solves the problem you have now, and add the others when the work pays for it.
The covered cities
Each city below has its own page: Charlotte, Raleigh, Greensboro, Durham, Winston-Salem, Fayetteville, Cary, Wilmington, High Point and Concord. Start with the market where you want the next job, then work down your service list.
Statewide phrases
Few people search for an agency by state name. “web design north carolina” draws 170 searches a month, and all the state phrases together come to 520. Those searches come from businesses shopping for a marketing partner, not from homeowners looking for a repair.
The searches that matter name a trade and a city. Searches for “plumber raleigh” reach 2,400 a month, in a single city and a single trade. A plan built on state phrases alone would miss the searches that name where the work is, which is why the city pages come first.
| Search | Searches a month |
|---|---|
| web design north carolina | 170 |
| north carolina seo | 140 |
| marketing agency north carolina | 90 |
| seo company north carolina | 70 |
| digital marketing agency north carolina | 50 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing stock
Of the homes in North Carolina, 33.9% were built before 1980 and 16.5% in 2010 or later. The older share is where repair and replacement work concentrates, so those jobs need their own pages. A company that also builds or remodels needs a second set, because the homeowner shopping for a roof repair is not shopping for a new build.
66.6% of occupied homes in North Carolina are owner-occupied, so write the quote form for the person who owns the property, and let the phone answers match the form. North Carolina runs from the Atlantic coastal plain in the east through the central Piedmont to the mountain region in the west, and one service list can cross all three. Name the counties you cover on each city page and let a caller check that you cover their county before filling out a form.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade counts
Landscaping leads the state's trade counts: 4,361 landscaping services work statewide. That category covers routine upkeep and a one-time install, so one page for both leaves the customer guessing which one you are. 3,646 residential remodelers work statewide, and a kitchen remodel and a whole-house addition need separate pages for the same reason.
North Carolina has 3,973 plumbing, heating and air-conditioning contractors and 816 roofing contractors. A homeowner who cannot tell if you repair or replace may hesitate before calling, so say which one you do on the page. Carry that answer into the ad and the greeting, and the call starts on the right job.
County Business Patterns
Trade and home service businesses in North Carolina
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A client result
Lithium built the website for F&W Fence Co. and handled its SEO and Google Ads. The fence company installs, supplies and repairs fencing, and the case study reports the results. Nathan Boos of Hillsview Building gives his own view of the team's website and SEO work.
Fence4Xmore ranking keywords
190 to 745 keywords
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingPricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Pick the city where a booked job is worth the most to you, not the one with the biggest population. That city's page carries its search and housing figures, so you can check the demand against your crew's capacity before you commit. Add a second city when the first one is producing steady work.
Build one page per city, once you want work there. Customers type the city's name, and a page that lists a group of towns leaves each town without a page of its own. Choose the market you want to win next, build its page with photos and reviews from that place, then move to the next city.
The published prices are listed above; what you buy decides which one applies. Each city you add brings its own pages and ad targeting to build and manage, and a site that needs repairs adds work before the pages go live. We quote the Google Ads management fee against your ad budget, the channels you run and the landing pages the campaign needs. The ad budget itself goes to Google.
Yes, when the site, the campaigns and the AI receptionist all use the same coverage list. We write each city page from its own market and keep the campaigns inside the counties you serve. Send the county list and any limits by service, and the plan can start with the markets where your crews already work.
The site stays yours: your domain and hosting account are in your name, and the WordPress site and its content are yours to keep. After an initial six months, the usual agreement continues month to month with 30 days' notice; the AI receptionist has no contract at all, so you can stop it whenever you like. Ask for the terms in writing before work starts.
Free action plan
Send your city list and the service you want to lead with. On a short video call, a co-founder goes through your site and that list, then names the pages, campaigns or phone changes worth starting with.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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