SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Richmond, California
Local SEO that gives Richmond service businesses more calls.
A Richmond business gets a page behind every service it sells, a Google profile kept in step, and a report that counts calls.
- A page per service, not one list
- One Google profile, same services
- Reports counted in calls, not clicks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What local search has to fix here
The search work behind a Richmond call
If a Richmond customer taps your listing before reading your site, the profile and the page behind it are doing the selling. Lithium Marketing runs local SEO for Richmond service businesses, and the work starts with the service people search for: “plumber richmond ca” draws 170 searches a month, so a plumbing company needs a page for drain cleaning, one for water heaters and one for repipes, not one page called “services”.
When we checked “plumber richmond ca”, the paid ads came first, then the local listings, and an AI Overview took the space above the organic results. Google decides who appears in each of those places. Your part is to give it a profile, a set of pages and a review record it can read, and the monthly report shows whether the work moved.
Search in Richmond
The trade searches worth a page each
Pest control searches naming Richmond run 70 a month and electrical searches another 70. Neither number is huge, which is why a page per service works: the business that owns the specific phrase gets the call, and a general page competes with everyone.
The results page also lists Yelp, Facebook and Nextdoor in the top ten for a plumber search. A customer who finds you there and then opens your site should see the same name, the same phone number and the same service list, plus a page that answers the question the listing raised.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo richmond ca | 10 | not reported |
| seo agency richmond ca | under 10 | not reported |
| seo company richmond ca | under 10 | not reported |
| seo services richmond ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 65 to 363 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber richmond ca”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richmond market
Four parts of town, four sets of pages
The city divides roughly into four areas: Hilltop and El Sobrante in the north, Central and East Richmond, downtown and the Iron Triangle, and Point Richmond and Marina Bay in the south. A service-area page for each one gives Google a page that matches a search from that part of town, and gives the customer a page that names their part of town.
The housing is old: 65.7% of Richmond’s homes went up before 1980, and the median home dates to 1966. Repair, replacement and repipe pages carry more weight here than new-build pages, and each one should say what you do on a house of that age.
- residents (2025 estimate)
- 114,861
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.2%
- population change, 2020 to 2025
- housing units
- 42,509
- housing units
- of occupied homes owner-occupied
- 54.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.7%
- of homes built before 1980
- median home value
- $668,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Who is already bidding on those searches
Plumbing and HVAC account for 324 contractors in Contra Costa County, and electrical for 310. With that many companies in the same results, the profile and the reviews carry as much weight as the page copy, because those are the parts a customer compares before tapping a number.
Roofing, at 86 contractors in the county, is a smaller field. The county counts 52 pest control companies. A business in either trade can own the searches for the work it does best with a page and a profile that name the exact service, then ask for a review after each finished job to build the record Google reads.
County Business Patterns
Trade and home service businesses in Contra Costa County
Establishments by industry, 2023
- Residential remodelers721
- Landscaping services355
- Plumbing, heating and air-conditioning contractors324
- Electrical contractors310
- New home builders231
- Painting contractors180
- Excavation and site preparation contractors89
- Roofing contractors86
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What a month of search work looks like
The crawl gets fixed before a single page is written, and the profile comes before the links.
1
Clear the technical blockers
Broken links, slow templates and crawl errors get fixed in the first week, and those are the changes that usually show movement inside 30 days.
2
Rewrite the profile first
Before new pages, the Google profile gets the right categories, services, service area and photos, plus a review request that is easy to send.
3
Add a page per service
One page for each service you sell, written around the job a customer describes, then one for each part of town your crews reach.
4
Match the name everywhere
Your business name, phone and service list get aligned on Yelp, Facebook and Nextdoor, and links go to the pages that already bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof from a septic company
What a septic company did with its site, search and ads
The numbers on the card belong to Byers Septic Service, which hired Lithium for a website, SEO and Google Ads; the card reflects all three. Drake Snodgrass of Drake’s 7 Dees, a garden center, is quoted in his own words on the card.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Richmond
Search work for the next city over
Six cities have their own SEO page: Berkeley, Vallejo, Oakland, Daly City, Concord and Hayward. Read the search figures on the ones your crews serve, then use the Bay Area and California links for the wider map.
Published price
Monthly SEO pricing for a Richmond business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Before you hire an SEO company in Richmond
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the monthly SEO price up or down?
The number comes from scope and stakes. One service in one city is the cheapest version, and a company that wants three high-value services across the bay pays for more pages, more links and more profile work each month.
How soon do the calls change?
Some technical work shows in about a month. Local and long-tail rankings usually need 60 to 90 days, and month four is where the revenue tends to compound. Calls are counted in every report, so the trend is visible while it is happening.
Are we locked into a long agreement?
The first term is six months, then it runs month to month with 30 days’ notice. Search needs that first stretch because rankings take time to build. After six months either side can end it, and you keep the site, the pages and the profile work.
Can search work for a small operation?
It can, if the plan stays narrow. One service, one city and a complete profile give the retainer a clear target, while a plan spread across ten services rarely gets far on the same budget. The retainer is scoped to the work you can answer the phone for.
Will this help us show up in AI answers?
The retainer includes it: a short direct answer at the top of each page, schema, and one set of business facts across the site and the profile. Those give an AI answer something accurate to quote. Nobody can promise that it will, which is why the report counts calls.
Free action plan
Ask for a free SEO read of your Richmond pages
A site address and the services you want search to carry are enough to start. The first three fixes get named on a short video call with a co-founder.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ