GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Richmond, California
Digital marketing for Richmond service businesses that turns searches into calls.
A Richmond service business can put its website, search pages, ads and phone answering under one plan, with a co-founder on the first call.
- Four services on one plan
- Published prices before work
- One report, counted in calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What one plan covers for a Richmond business
A Richmond service business often finds out the website, the ads and the phone are running as three separate systems only after a job goes to a competitor. Lithium Marketing runs the website, the search pages, Google Ads and an AI receptionist on one plan, so a call that starts in a search and a call that starts in a paid ad are counted the same way. Contra Costa County holds 25,932 business establishments, so the customer who searches has no shortage of names to call, and the offer and the speed of the answer decide who gets the job.
The trade searches in Richmond are spread across many trades, not piled into one: 170 a month for “plumber richmond ca” and 50 for “garage door repair richmond ca”. One plan puts a page, an ad group or a phone rule behind each service you sell, so the customer who searches for the thing you do best lands on a page about that thing.
The four services
Where each service fits a Richmond business
Start with the piece that is costing you calls now. The other three can wait until the report shows they would earn their place.
Search pages for the trades you sellEach service gets its own page, with a profile and listings that say the same thing.Learn more A site built to take a callYour own job photos, a tap-to-call button on every screen, and a WordPress site you own.Learn more Ads priced against Richmond clicksA campaign per service, sized to what Richmond clicks cost, with call tracking on every ad.Learn more A receptionist that answers every callIt picks up 24/7 for $179 a month with no contract, and custom automation is quoted separately.Learn more
Search in Richmond
What Richmond searches tell you to build
The searches with customers behind them name a trade, not an agency: 20 a month for “landscaping richmond ca” and 10 for “water damage restoration richmond ca”. At those volumes, the page that names the exact service is the one that gets the call, which is why the first work is a page for each service you sell.
On the plumber search we checked, the ads came before the local listings. A profile, a page and an ad budget each cover a different slot on that one page, and Google decides who lands in each. That is why the four services sit on one plan and share one report.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency richmond ca | under 10 | not reported |
| digital marketing richmond ca | under 10 | not reported |
| marketing agency richmond ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair richmond ca | 50 | $39.74 |
| plumber richmond ca | 170 | $39.24 |
| landscaping richmond ca | 20 | $34.54 |
| pest control richmond ca | 70 | $31.75 |
| electrician richmond ca | 70 | $11.90 |
| water damage restoration richmond ca | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 65 to 363 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber richmond ca”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Richmond market
A city that is not adding residents
Richmond counted 114,861 residents in 2025, down from 116,239 in 2020, so the city is not adding customers the way a growing market does. That puts a premium on repeat work and on being the name a past customer remembers, which is why a page for repeat work and a receptionist that answers matter as much as a campaign for new jobs.
The city sits on 32 miles of waterfront, more than any other city in the Bay Area. Crews that work along that shoreline cover Point Richmond, Marina Bay and the hills above them, so the service-area pages and the ad targets name each part of town.
- residents (2025 estimate)
- 114,861
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.2%
- population change, 2020 to 2025
- housing units
- 42,509
- housing units
- of occupied homes owner-occupied
- 54.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.7%
- of homes built before 1980
- median home value
- $668,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county’s trades
Remodelers, landscapers and the trades around them
Contra Costa County has 721 residential remodelers, 355 landscaping services and 324 plumbing, heating and air-conditioning contractors. That is the field a Richmond business sells into, and the plan treats each field differently: the crowded ones need finished-project pages and reviews, while a smaller one needs fewer pages to cover its work.
New home builders number 231 in the county and painting contractors 180. A builder sells a project that runs for months, so it needs a gallery and a proposal form. A painter sells a room and a date, which is a different page and a different ad.
County Business Patterns
Trade and home service businesses in Contra Costa County
Establishments by industry, 2023
- Residential remodelers721
- Landscaping services355
- Plumbing, heating and air-conditioning contractors324
- Electrical contractors310
- New home builders231
- Painting contractors180
- Excavation and site preparation contractors89
- Roofing contractors86
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Which service moves first, and why
Tracking goes in first, because every later choice depends on knowing which search or ad produced the call.
1
Find out where today’s work comes from
Before any budget is set, tracking goes onto the site, the Google profile and every live ad, so the first report can name the source of each call.
2
Choose the service that loses the most
The report names the gap: a slow site, a thin profile or a phone that rings out, and that gap decides which service goes first.
3
Build the pages you are missing
SEO writes a page for each service and each part of the city, and Google Ads covers the searches that have to be bought while the pages gain ground.
4
Put a rule behind every call
The receptionist answers the calls the other three produce, passes urgent calls to your team, and custom automation is quoted if the follow-up needs it.
Proof from a glass company
Website, SEO and Google Ads for a glass company
Dixie Glass is the company on the card, a Mississippi Gulf Coast glass business that has served the region since 1946. Lithium rebuilt its website, ran its SEO and managed its Google Ads, and the card shows what the three produced together. Chris Martin, a painting contractor, tells the quote card what working with Lithium is like.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Richmond
Marketing for the cities along the bay
Each city below has a page of its own, from Berkeley and Oakland along the East Bay shore to Hayward, with Vallejo to the north and Concord inland. Open the Bay Area page when you want the metro view, or California for every city Lithium covers.
Pricing
What a Richmond plan costs, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Richmond owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Richmond plan usually start?
Whichever gap is costing you jobs this month. If the phone rings out while a crew is on a job, that is reception. If visits to the site end without a call, that is the site. If the site is fine and nobody finds it, that is search or ads. A co-founder reads your tracking, your site and your profile on the first call and names one starting point.
Can we add a second service later?
Yes. The first service runs on its own, and anything added later reports into the same call tracking, so a second service shows up in the same monthly numbers as the first. Nothing about the first service has to be rebuilt to add the second.
Where is Lithium headquartered?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls and project reviews happen on video too.
Is there a bundle price for two services?
Nothing is bundled into a single rate. Add the services you want and the total is what those come to: SEO runs $1,300–$3,000 a month, set by how many services and cities you want covered, Google Ads management starts at $500 a month plus ad spend, and a website is typically $5,000.
Do you only work with home service businesses?
Most of the work is for home service businesses, and the client list also includes a manufacturer, an insurance agency and a real estate agency. All of them sell to a customer who checks Google before making the call, which is the same problem the plan solves for a plumber.
Free action plan
See what one plan would cover in Richmond
Two things start it: the site address and the jobs you want more of. A co-founder ranks the four services by the calls each would add, puts the published price beside the one that comes first, and walks you through it on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ