Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
SEO in Rock Springs, Wyoming
Rock Springs SEO where the map listing decides who gets the call.
Rock Springs SEO runs $1,300–$3,000 a month and covers service and town pages, Google profile work, and a report that counts calls and leads.
- Pages that answer the job search
- A review request after the work
- Profile hours and categories kept current
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
SEO in a small county
How search work runs for a Rock Springs business
When we checked Google for “plumber rock springs”, the local listings came first and the businesses in them carried 30, 42 and 529 reviews. Lithium Marketing does local SEO for Rock Springs service businesses, and the work begins with the profile, the reviews behind it and the pages that back both up.
Below those listings, Facebook, MapQuest and Yelp each held a top-10 place. Somebody who finds you on a directory and then opens your site should read the same name, phone number and services, so the listings get kept in step with the pages.
What the searches look like
Thin phrases still need a page of their own
“Electrician rock springs” and “water damage restoration rock springs” draw about 10 searches a month each, and a short page aimed at the phrase gives Google something specific to rank. One general services page cannot hold that many different questions.
The results page for the plumbing phrase carried an AI Overview above the ordinary results, so a short, direct answer on your page is worth writing. An answer-first paragraph under the heading tells a reader and a search engine what you do before either has to guess.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency rock springs | under 10 | not reported |
| seo company rock springs | under 10 | not reported |
| seo services rock springs | under 10 | not reported |
| seo rock springs | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 30 to 529 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber rock springs”, as Google showed it to a searcher located in Rock Springs. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the searches
Older houses set the page list
The median Rock Springs home dates to 1981, and 48.9% of the housing went up before 1980. The pages that earn their keep explain the repair and replacement work those houses need, in the words an owner would use to describe the problem.
Only 12.4% of the housing arrived in 2010 or later, so a page for new construction has the least to answer. The city covers 19.752 square miles, small enough that one location reaches most of it, and that puts the weight on the service pages ahead of the town pages.
- residents (2025 estimate)
- 22,936
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.5%
- population change, 2020 to 2025
- housing units
- 10,678
- housing units
- of occupied homes owner-occupied
- 72.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.9%
- of homes built before 1980
- median home value
- $256,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades worth a page
Where a service page pays for itself
Sweetwater County has 18 residential remodelers, and a customer with a kitchen in mind searches for the kitchen, so a remodeler does best with a page per project type, each carrying photos of a finished job and a form that asks the right first question.
Excavation and site preparation is a smaller group at 9 contractors, and a customer who needs a site cleared may search once and call. That page has to load fast, say what the job needs and put the phone number where a thumb lands.
County Business Patterns
Trade and home service businesses in Sweetwater County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors22
- Electrical contractors18
- Residential remodelers18
- Landscaping services13
- Excavation and site preparation contractors9
- New home builders8
- Painting contractors4
- Roofing contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer
The sequence a retainer follows
In this market the listing leads, so the profile work comes before the pages and the links.
1
Load the profile first
Every service, every town you cover and the job photos go in, since the listing is what a customer taps before a page loads.
2
Fix what slows the pages down
Crawl errors, slow pages and broken links get fixed early, and that work usually shows inside 30 days.
3
Write the pages the searches name
A page for the work you want more of, and a town page wherever you take work, written around the phrase a customer types.
4
Back it up with reviews and listings
The review request goes out after a finished job, and the name, phone and services match across Facebook, MapQuest and Yelp.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A glass company’s search work
Town & Country Glass: website, SEO and Google Ads
Town & Country Glass, a commercial glass company in Portland, hired Lithium for a new website, SEO and Google Ads, and the card carries the numbers from all three. Chris Martin of Mt. Hood Pro Painting adds a separate account of the calls and leads he gets from Google and Facebook.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingWhere the pages point
Rock Springs first, then the cities around it
Each pill below opens a page with that city’s own search figures, and the state page holds the rest of Wyoming. Compare the phrases and the counts there before deciding whether a neighboring market earns a page of its own on your site.
Published price
What local SEO costs a Rock Springs business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Rock Springs owners ask about search
Still curious?
Call (503) 766-5964 or email [email protected].
What decides the monthly SEO price?
The range runs $1,300–$3,000 a month, and where you land depends on how many services you sell, how thin the site is and what one job is worth to you. A single-location business chasing repair calls sits near the bottom; a company with several services and a page to write for each lands higher.
How soon do calls change?
The first 30 days usually go to technical fixes. Local and long-tail rankings tend to move between 60 and 90 days, and revenue builds from the fourth month. Calls and leads get counted from the start, so the trend shows up before the rankings do.
Can you get us into the map results?
Any agency that promises a map spot is guessing. The work is what gets guaranteed: a full profile, reviews asked for after finished jobs, service pages for the work you sell and listings that agree with the site. Google ranks the listings, and the monthly report shows the movement.
What do you need from us each month?
Access to the site and the Google profile, a list of the services you want more of, and photos from recent jobs when you have them. If you would rather send the review requests yourself, say so, and the replies stay with your team.
Is the AI Overview worth writing for?
Writing for it is part of the retainer, so there is no separate product to buy. Answer-first paragraphs, schema and identical business details in every place the company appears give Google’s AI answers something clean to read. No one can promise a mention.
Free action plan
Find out which pages would move first in Rock Springs
Bring the site as it stands and the trade you want found. A co-founder will read the pages with you on one short video call and say what to fix before anything new is written.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ