SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Rock Springs, Wyoming
Rock Springs PPC that turns the ad budget into calls your crews can take.
Rock Springs businesses keep the Google Ads account in their own name and get a monthly report on calls, leads and cost per lead.
- The fee on one line, ad spend on another
- Searches checked against your service area
- Cost per lead in the monthly report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in a small market
What a Rock Springs ad budget buys
An average click on “plumber rock springs” runs $10.54. Lithium Marketing runs Google Ads for Rock Springs service businesses, and at that price the account gets read every week: which searches brought calls, which brought a price shopper and which spent money with nothing back.
The account is opened in your name, with the management fee and the ad spend on separate lines. Management starts at $500 a month, plus ad spend, so the budget question and the fee question never get answered with the same number.
What the clicks cost
The trade prices, and the gaps between them
“Plumber rock springs” carries about 260 searches a month, while electrical and water damage restoration draw about 10 each. The busy phrase can carry a campaign of its own; the thin ones need tight targeting and a short list of search terms behind a page that answers one question.
When we checked the plumbing phrase, the local listings came first and no paid ad sat above them. One results page without ads is not a permanent fact, since it changes with the hour, the searcher and the budget. What holds is where a customer looks first, so the ads should run next to a profile that is filled out.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency rock springs | under 10 | not reported |
| ppc agency rock springs | under 10 | not reported |
| ppc management rock springs | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber rock springs | 260 | $10.54 |
| electrician rock springs | 10 | not reported |
| water damage restoration rock springs | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 30 to 529 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber rock springs”, as Google showed it to a searcher located in Rock Springs. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market for a paid click
Who is already searching, and who is arriving
Rock Springs has 22,936 residents, down 2.5% since 2020. An ad budget here cannot count on new customers moving in, so it has to win the people who are already searching, and a tight account does that better than a wide one.
The median home value in Rock Springs is $256,200, and a click that ends in a repair on one of those houses is worth more than one that ends in a question. That is the argument for reporting cost per lead, not a click total.
- residents (2025 estimate)
- 22,936
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.5%
- population change, 2020 to 2025
- housing units
- 10,678
- housing units
- of occupied homes owner-occupied
- 72.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 48.9%
- of homes built before 1980
- median home value
- $256,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades and their click prices
Where a small budget still buys calls
Sweetwater County has 22 plumbing, heating and air-conditioning contractors, and the plumbing search is the one with real volume behind it, so a plumbing campaign can hold a monthly budget.
Roofing contractors number 3 in the county. A roofer’s campaign runs on a short list of repair terms, a landing page that puts the phone number first and negatives for every job the crew does not take.
County Business Patterns
Trade and home service businesses in Sweetwater County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors22
- Electrical contractors18
- Residential remodelers18
- Landscaping services13
- Excavation and site preparation contractors9
- New home builders8
- Painting contractors4
- Roofing contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
What the first month covers
The account opens in your name first, then the tracking, then one campaign per service you want more of.
1
Open the account in your name
You hold the login and the billing, and Lithium works inside it on the fee you agreed.
2
Wire the calls and the forms
GA4, call tracking and conversion tags go in so the account counts calls and leads, not impressions.
3
Give each service its own campaign
One campaign per service, one landing page per campaign and negatives for the work you do not take.
4
Check the account daily at first
Bids and search terms get checked daily through the first 30 days, then weekly, against what the money is buying.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A septic company’s ads, site and search
Byers Septic Service ran Google Ads, a new site and SEO with Lithium
Nathan Boos, who runs Hillsview Building, gives the quote beside the card. The client on it is Byers Septic Service, and its numbers came from Google Ads plus a new website and SEO, all three from Lithium.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingWhere the ads can run
Campaigns beyond the Rock Springs line
The pills below open a PPC page for Ogden, Layton, Salt Lake City and Sandy, each carrying that market’s click costs, and the state page lists the Wyoming cities. A campaign can be aimed at any of them from day one, so check the click price before adding a city to the map.
Published price
What the management fee covers and what the ad spend buys
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What owners ask before they spend
Still curious?
Call (503) 766-5964 or email [email protected].
What should a starting budget look like?
The trade’s click cost sets the floor, and the landing page decides how many of those clicks turn into calls. A plumber at $10.54 a click starts in a different place from a trade with thinner search volume; the pair gets agreed on the strategy call.
Who owns the account if we stop?
The login, the billing and the history are in your name from the day it opens, and the account keeps working the same way if you ever take it elsewhere.
How soon do calls show up?
The first calls usually land in the first week, once tracking is live and one campaign is running. The weeks after that go into the search terms: the ones that produced a call stay, the rest get cut, and the budget follows the calls.
Should the ads run outside Rock Springs?
Only where the work is. Campaigns can be set town by town across Sweetwater County, and the page behind each ad should name the place it serves. A wider net spends money in places your crews will not drive to.
Does the fee cover the landing pages?
Landing page work is part of the account scope when a campaign needs a page the site does not have, and it is agreed before that campaign runs. What the fee covers is written down at the start, and it moves with the ad spend and the channels.
Free action plan
Map a first campaign for a Rock Springs business
Tell us the service you want more of and the towns your crews cover. A co-founder will build the starting budget and the campaign structure on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ