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The full program in Roseville

Marketing for Roseville service businesses that turns searches into booked jobs.

Roseville service businesses can buy the website, the search work, the ads and the phone line from one team, with published prices.

  • Site, search, ads and phones, one team
  • Published prices, no hidden upsells
  • Calls traced to each service

Google searches each month

What Roseville searches for, by service

370

searches a month

  • Web design
    230
  • SEO
    130
  • Digital marketing
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the gap

What a Roseville marketing plan has to cover

A Roseville owner who buys marketing in pieces can end up with four vendors and no answer to what produced last month’s jobs. Lithium Marketing puts those four pieces under one team: the website, the search work, Google Ads and the phone line, so a search, a click and a call trace back to the work they brought. Searches that name Roseville split by service: about 230 a month for web design and 130 for SEO, while searches for an agency are rarer.

That split is why the plan gets built service by service. Placer County lists 12,180 business establishments, including 209 plumbing, heating and air-conditioning contractors. Your customers search for the work, so the plan starts with the pages and the profile that match it, then adds paid search and phone answering where they earn a place.

The Roseville market

Who is moving in, and who owns the house

Roseville added 13.2% more residents between 2020 and 2025, and the growth has come with new single-family home developments. A household new to the area has no history with any local company, so the website and the Google listing do the introducing.

68.8% of Roseville’s occupied homes are owner-occupied, which still leaves a share of rentals. If a tenant or a property manager is the one calling, the phone line and the request form have to work for someone who does not pay the bill.

residents (2025 estimate)
167,302
residents (2025 estimate)
population change, 2020 to 2025
+13.2%
population change, 2020 to 2025
housing units
61,242
housing units
of occupied homes owner-occupied
68.8%
of occupied homes owner-occupied
of homes built before 1980
17.3%
of homes built before 1980
median home value
$661,400
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Placer County

The trades that shape a Roseville plan

Landscaping services number 201 in the county and new home builders 183, two fields where the finished work is the sales pitch. A gallery, a page per project type and a profile that matches the work do more than a list of services.

The repair trades are smaller in the county: 182 electrical contractors and 64 roofing contractors. A repair customer calls with a problem in hand, so a page that answers it in the first line and shows the phone number does more than a long company story.

County Business Patterns

Trade and home service businesses in Placer County

Establishments by industry, 2023

  • Residential remodelers
    284
  • Plumbing, heating and air-conditioning contractors
    209
  • Landscaping services
    201
  • New home builders
    183
  • Electrical contractors
    182
  • Excavation and site preparation contractors
    80
  • Painting contractors
    74
  • Roofing contractors
    64

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

How a Roseville plan gets built

You approve the first service before any spend starts, and the plan follows the calls from there.

1

Agree what a booked job is worth

You put a number on a finished job in each trade you sell, because that number decides what a lead can cost.

2

Pick the first service to fix

We look at your calls, your site and your listings, then name the one gap that is losing the most work.

3

Build the pages and the profile

The site, the service pages and the Google Business Profile get built around the trades you want more of.

4

Put spend where the calls come from

Ads and phone answering follow the pages, and the monthly report shows what each service returned.

The case on the card

Byers Septic: a website, SEO and Google Ads

The card is Byers Septic Service, a septic company that hired Lithium for its website, its SEO and its Google Ads; the results printed there follow that work. Drake Snodgrass of Drake’s 7 Dees, a garden center, adds his own view of working with Lithium.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Around Roseville

Marketing for the cities around Roseville

The cities around Roseville are covered the same way: Sacramento, Elk Grove, Vacaville, Fairfield, Stockton and Antioch each have a marketing page here. The California page picks up the cities further out.

Pricing

Roseville prices, written down

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Questions we hear before a Roseville plan

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Where should we start if the budget covers one service?

The service that is losing you the most work comes first. Adding a second later is normal, because the tracking shows whether the next dollar has somewhere to go.

What does a full program cost each month?

The plan is priced service by service, so the monthly number is whatever you choose to run. SEO sits in a range that depends on the ground the site has to make up and on the value of a job in your trade. Ads and the receptionist carry published prices, and custom automation is scoped after a call.

Who will we talk to after the sale?

Your strategy calls run with a co-founder. Day to day, Allison McKenney is the account manager, reachable by video, phone or email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle; every client works by video. Nobody hands you to a new team after the sale.

How long before the work starts?

Kickoff follows once the plan and the price are agreed, and a website usually takes six to nine weeks from kickoff to launch. SEO and ads can start sooner, and the first report shows what changed.

We already have a website. Do we need to rebuild it?

Sometimes the site is fine and the problem sits in the profile or the pages. We look at load speed, the mobile layout, the forms and the tracking first, and only recommend a rebuild when the current site cannot carry the calls.

Free action plan

Map out your first three months in Roseville

On a short video call, a co-founder walks through your site, your listings and last month’s calls, then says which service should come first. Bring the trades you want more of.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan