SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing in Roswell, New Mexico
Roswell trades can keep the work and give the marketing to one agency.
A Roswell service business gets one team for its marketing, with published prices and a report that counts the calls each service brings.
- Search pages for your trades
- Ads in an account you own
- Urgent calls reach your crew
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Roswell plan starts
What a Roswell marketing plan covers
A Roswell business that sells plumbing, roofing or landscaping has four pieces of marketing to keep running, and Lithium Marketing runs all four: the website, the search work, the ads and the phone line. The plan begins with the calls a business already takes, then adds the channel that closes the widest gap. Chaves County holds 1,342 business establishments, and a crew with no marketing staff can put that work under one team.
Roswell is the county seat of Chaves County, and Chaves County forms the entirety of the Roswell micropolitan area. If your crews take work beyond the city, a service-area page for each town you cover keeps that reach visible. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
Four ways Lithium gets a Roswell business more calls
Open the card that matches the gap you feel first. Each one has its own Roswell page with that service's price and details.
SEO in RoswellPages for the trades Roswell searches for, plus a Google Business Profile that matches the pages, and a monthly count of calls.Learn more Web design in RoswellA site for the city's older houses, with finished job photos and a call button within a thumb's reach.Learn more PPC in RoswellGoogle Ads in an account you own, with the budget set by what a click costs in your trade and a report counted in calls.Learn more AI receptionist in RoswellCalls answered 24/7, jobs booked and urgent callers transferred, with custom automation scoped separately.Learn more
Search in Roswell
What Roswell trade searches say about the plan
Roswell's trade searches are uneven: 590 a month for “plumber roswell nm” and 260 for “pest control roswell nm”. A plumber and a pest company sell different jobs, so each one gets pages built around the work it wants more of.
Click costs vary too: $37.85 for “electrician roswell nm” against $1.02 for “landscaping roswell nm”. The expensive search needs a page built to convert, while the cheap one lets a landscaper test paid traffic as the organic pages build.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency roswell nm | under 10 | not reported |
| digital marketing roswell nm | under 10 | not reported |
| marketing agency roswell nm | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician roswell nm | 170 | $37.85 |
| pest control roswell nm | 260 | $17.77 |
| plumber roswell nm | 590 | $14.89 |
| roofing company roswell nm | 50 | $13.05 |
| garage door repair roswell nm | 40 | $1.68 |
| landscaping roswell nm | 50 | $1.02 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 20 to 46 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber roswell nm”, as Google showed it to a searcher located in Roswell. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Roswell market
A city of owners in a county with room around it
68.6% of Roswell's occupied homes are owner-occupied, so a page that speaks to the owner reaches the person who approves the repair. A landlord or property manager is a different buyer, and the plan can treat that work separately.
Chaves County has 63,364 people, and Roswell sits at the county's center. The Google Business Profile should list the towns your crews reach, and the ads should target them, so the business shows up outside the city line.
- residents (2025 estimate)
- 46,878
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.2%
- population change, 2020 to 2025
- housing units
- 19,994
- housing units
- of occupied homes owner-occupied
- 68.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.4%
- of homes built before 1980
- median home value
- $152,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Chaves County
Where a Roswell trade sits in the county's mix
Chaves County has 26 plumbing, heating and air-conditioning contractors, its largest trade group, plus 12 residential remodelers. A plumber and a remodeler sell different work, so the plan gives each one pages built around its own jobs, not a shared services list.
Chaves County lists 4 septic tank services. A septic company that shares a page with general plumbing hides the work it wants, so septic gets its own page and its own questions.
County Business Patterns
Trade and home service businesses in Chaves County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors26
- Electrical contractors12
- Residential remodelers12
- New home builders12
- Landscaping services8
- Excavation and site preparation contractors5
- Painting contractors4
- Septic tank services4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Roswell plan gets built
The first month is about finding the calls that already exist, then fixing the piece that loses them.
1
Put a number on today
We add call and form tracking before anything changes, so the first report shows which services already bring calls.
2
Fix the piece that leaks
The site, the profile, the ads or the phone gets the first repair, chosen by what the tracking shows, not by a package.
3
Add the next service when the calls support it
Each service gets its own pages and its own targets, and the same report carries the calls across.
4
Review the month together
The report closes with calls, leads and cost per lead, and the next month's work follows what those numbers show.
Client work
Three pieces of work for one septic company
Byers Septic Service is a septic company that hired Lithium for its website, SEO and Google Ads. The numbers on the card came from all three pieces of that work. Chris Martin of Mt. Hood Pro Painting gives the quote beside it.
Septic“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Roswell
Marketing for the cities your crews reach
The city pages below cover Las Cruces and the Texas cities of Lubbock, El Paso and Odessa, plus every other New Mexico city with a page here. A business that takes jobs across a state line can give each market its own page and keep the same plan behind it.
Pricing
Published prices for Roswell businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Roswell owners ask about a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Roswell business fix first?
The calls you already take. Set tracking on the phone and the forms before buying traffic, then look at where those calls are lost. If the line rings out, the receptionist comes first. If the site hides the number, the site comes first. If the site works and nobody finds it, the search work comes first.
Can I start with one service and add the rest later?
You can. Pick the website, the search work, the ads or the phones, run it long enough to see calls, then add the next when the report makes the case. The tracking covers every service, so the calls stay in one place.
How does Lithium work with a business in Roswell?
By video, phone and email. Strategy calls are with a co-founder, and Allison McKenney answers the day-to-day questions. The work is planned against your service area and the trades you sell, and the report arrives every month in calls and leads.
What does the whole plan cost?
Four of the five services carry a published price, and the pricing section above lists them. The total depends on how many you run and what each one needs: a website is a one-time build, while search, ads and the phone are monthly. Custom AI automation is scoped after a free discovery call.
Do you work with businesses outside the trades?
The work is mostly home services: plumbing, roofing, landscaping and remodeling. Lithium also counts manufacturers, insurance agencies and real estate companies among its current clients. Different businesses, same first step: someone types a question into Google, and the business that answers it clearly is the one a customer is more likely to call.
Free action plan
Bring your call history to a free plan
Bring last month's calls, the services you sell and the towns your crews cover. A co-founder reads them with you on a short video call and names the one service to fix first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ