RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing for Las Cruces service businesses
Digital marketing for Las Cruces service businesses that ends in more calls.
One Las Cruces plan covers the website, search, ads and phone at printed prices, and Doña Ana County alone has 58 plumbing and HVAC contractors.
- Site, search and ads from one team
- Prices in writing before work starts
- Each call traced to its campaign
Google searches each month
What Las Cruces searches for, by service
130
searches a month
- Web design100
- SEO20
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where to begin
What one marketing plan covers in Las Cruces
A customer who searches from a driveway or a jobsite should reach a company that answers and books the work. Lithium Marketing runs the website, the local search, the Google Ads and the AI receptionist that make that happen for Las Cruces service businesses.
Doña Ana County's trade base runs deep: 56 home builders and 49 residential remodelers work alongside the plumbing and HVAC firms. One plan starts with whichever gap costs you jobs today, then adds the rest when the call numbers justify it.
The four services
Start with the service that costs you jobs today
Each card opens the Las Cruces page for that service, where you see the published price before you commit.
SEO in Las CrucesService and city pages written for the searches a Las Cruces customer types before calling.Learn more Web design in Las CrucesA WordPress site you own, with job photos and a call button within reach on a phone.Learn more Google Ads in Las CrucesPaid search on the trades you want this month, with each call tied to its keyword.Learn more AI receptionist in Las CrucesA phone line that answers every call at any hour and books the job while you work.Learn more
What Las Cruces searches for
Where the searches in this city go
Web design is the biggest marketing search here: 100 a month across the phrases that name Las Cruces, against 20 for SEO and 10 for marketing help. That is a small pool, and it says where the calls are more likely to come from: the trade searches, not the agency ones.
So the marketing pages work as the front door and the trade pages do the selling. The page that answers “plumber las cruces” is the one a plan has to get right, because that is where the call starts.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency las cruces | 10 | not reported |
| digital marketing agency las cruces | under 10 | not reported |
| digital marketing las cruces | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair las cruces | 210 | $17.81 |
| hvac repair las cruces | 20 | $17.32 |
| roofing company las cruces | 260 | $16.23 |
| pest control las cruces | 590 | $10.33 |
| electrician las cruces | 480 | $5.43 |
| plumber las cruces | 590 | $3.64 |
| landscaping las cruces | 880 | $2.81 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 400 to 1,700 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber las cruces”, as Google showed it to a searcher located in Las Cruces. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Las Cruces market
A growing city with two kinds of customer
Las Cruces added 5.0% more residents between 2020 and 2025, and it has 50,423 housing units, 55.9% of them owner-occupied. Newcomers may not have picked a plumber, a painter or a landscaper yet, while the older homes still need repair work.
That mix decides the site. If you take rental work, a second set of pages can speak to the property manager who has to approve the repair before work is scheduled, while the homeowner pages sell the replacement. A page written for the wrong one of those two can lose the call.
- residents (2025 estimate)
- 116,978
- residents (2025 estimate)
- population change, 2020 to 2025
- +5%
- population change, 2020 to 2025
- housing units
- 50,423
- housing units
- of occupied homes owner-occupied
- 55.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.5%
- of homes built before 1980
- median home value
- $231,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Doña Ana County
Which trade groups are busiest around here
The largest group on the chart is plumbing and HVAC, ahead of home builders and residential remodelers. When a customer is comparing that many names, the business with pages that answer specific questions is easier to choose.
Doña Ana County has 20 roofing contractors, and the search for roofing work is not one a general services page captures. Pest control is its own market, with 9 pest control companies in Doña Ana County, and it rewards the same approach.
County Business Patterns
Trade and home service businesses in Doña Ana County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors58
- New home builders56
- Residential remodelers49
- Landscaping services46
- Electrical contractors42
- Painting contractors26
- Excavation and site preparation contractors24
- Roofing contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services get sequenced in Las Cruces
Every choice depends on what already reaches your phone, so the work starts by finding that out.
1
Agree on the job you want more of
You name the work that pays best and the work you would rather stop chasing. That decides which page, campaign and call rule comes first.
2
Look at what the site does now
We test it on a phone, time how long it takes to load and follow the path from a service page to a call or a form.
3
Put search and ads behind that job
Pages go up for the service and the cities you cover, and paid search runs only where the click cost still leaves room for a profit.
4
Answer, book and report
The AI receptionist takes every call, bookings land in your calendar, and one monthly report shows the calls and jobs each service produced.
Proof from a service business
A restoration company that rebuilt its site and its search
Robinson Restoration handed Lithium two jobs, a website and the SEO behind it, and the numbers on the card are what came back. In the quote beside it, Daniel Busby of Willard Power Vac talks about the team he works with.
Restoration“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Las Cruces
Marketing for the cities along the border and up the valley
Where your crews work decides how many pages the site needs. The pills below open the same plan for El Paso, a Texas city with a market of its own, and for Roswell, Albuquerque and Rio Rancho in New Mexico, and the New Mexico page holds the rest of the state.
Pricing
What each piece of the plan costs in Las Cruces
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Las Cruces marketing questions, in the order owners ask them
Still curious?
Call (503) 766-5964 or email [email protected].
Where should an owner start when four services are on the table?
Start with the one that loses you the most work now. If calls ring out, the AI receptionist is the first fix. If the site is slow or missing services you sell, it is the website. If both work and the phone still rings less than it should, the answer is search or ads. A co-founder walks that order with you on the first call.
Can I hire one service and add the others later?
Start with one. A website can go live on its own, SEO can run on the site you already have, and ads can start on a single service. The pricing does not assume you buy the set, and a service you add later uses the tracking already in place.
What does a plan cost, and where do the prices live?
The site is typically $5,000 and SEO runs $1,300–$3,000 a month. Google Ads starts at $500 a month in management, plus ad spend. The AI receptionist is $179 a month with no contract and no setup fee, and optional hosting with maintenance is $99 a month for hosting, daily backups, software and security updates and basic website changes. Custom AI automation is quoted after a free discovery call.
How do you run the work from Portland?
By video, with the plan and the report on screen. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls run with a co-founder, Allison McKenney handles the day-to-day questions, and your domain and site stay in your name.
How does reporting work when you run more than one service?
One monthly report puts every service in the same place: the calls and forms each one produced, the jobs your team marked as booked, and what each campaign cost. If you run one service, the report covers that one; if you run the full plan, you can see which service is paying and where next month's budget should go. A co-founder walks it with you.
Free action plan
Get a free marketing plan for your Las Cruces business
Tell us the work you want more of and the cities you cover, and add a link to the site you have now. On a short video call, a co-founder will name the first two things to fix and what each service would cost.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ